Checked In with Splash

In this episode, Camille sits down with the one and only Miguel Neves, Editor in Chief of Skift Meetings. As meeting and event professionals settle in for the great wave of in-person gatherings, they’re also dealing with lower attendance numbers, staffing and upskilling issues, cracking the hybrid program challenge and a roller coaster of uncertainty. That’s not to say it’s all doom and gloom – th...

In this special episode of Checked In with Splash, Camille White-Stern and Zach Napolitano read submissions from our listeners about their event horror stories. Enjoy the episode, and Happy Halloween! If you have a topic you want to hear about or a story you'd like to share, you can send us a message at podcast@splashthat.com CONNECT WITH US Follow Splash on LinkedIn: https://www.linkedin.com...

In today's episode, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getting buy-in and prog...

Let's face it - attendee behavior is vastly different than it used to be. How do you get folks to actually show up to your events in a post-pandemic world? In this episode, Camille walks you through Splash's very own promotion and pre-event communication strategies for beating attrition and making sure the right people are in the room for your small, in-person events. CONNECT WITH US Fol...

Let's talk smaller events. We've seen in the data that the best-performing campaigns, events, and brand storytelling happens with repeatable intimate programs. Many event marketers aren't really sure what data points to measure or what success looks like. This episode will help you identify the right goals for your events and hit the bullseye on your marketing goals. RESOURCES Watch...

To celebrate our first anniversary of the podcast AND the first anniversary of Field Marketer's Day, we asked field marketers for their perspective on field marketing strategy, philosophy, and their individual approaches for the rest of this year and into 2023. Big thank you to Hannah Swanson, Michelle Radlowski, and Inessa Rozenberg for your contributions to this episode. If you'd like...

How are other event professionals measuring success and proving ROI? In part two of our events industry trends recap, growth marketing expert, Chris Johnson of Splash, joins us to talk about everything from setting goals to proving the value of your event programs.  And, if you listen to the end - a very special guest joins us to give us their take on how to cut through the noise, attract the righ...

The constant pressure marketers feel to overcome big hurdles, hit goals, deliver results, and prepare for what’s next is larger than ever. Splash recently brought together some of the brightest minds in marketing to hear directly from them about what solutions are yielding the best results to the pressing challenges event marketers face today, and what’s coming next. Listen for an overview of the...

A growing number of marketers are incorporating the concept of wellness into their strategy to connect with and engage their target audience and drive certain outcomes. From the ubiquity of B2C lifestyle brands wellness pop-ups, to more and more B2B enterprise organizations leveraging wellness-centric events to engage both employees and buyers alike, “wellness” has undoubtedly become a 21st centur...

Today's focus is all about Diversity, Equity, and Inclusion and how you can use DEI to inform your culture and shape your business strategy. We can’t talk about world-class culture without addressing the importance of investing in real tangible Diversity, Equity & Inclusion policies and strategies. This episode is bursting with strategies, resources, and anchors to improve DEI at your org...

Besides the fear many startup founders and big fortune 500 organization leaders share of having their business negatively chronicled in the next "based on true events" docu-series (fictionalized or not), there’s good reason for C-suite executives and people leaders to do all they can to build culture and create an inclusive environment for all employees: It’s great for business.  Yep, tu...

In a world where remote and hybrid work is the new normal, company culture and employee engagement play an increasing role in business success. Organizations of all sizes emphasize internal events — especially offsites — to bring their employees together. But what can you do to optimize your offsites and avoid wasting time and money on programs that fall flat?  In this episode, Splash’s co-founder...

In honor of International Women's Day, we’re exploring the evolving role of women in field and event marketing. Splash Communications Manager Camille White-Stern and PagerDuty’s Director of Field Marketing, Polly Korman, share their perspectives on what’s worked for them personally when it comes to securing (and thriving in) a seat at the table. Keep listening for actionable tips on building...

In Splash’s recent 2022 Outlook report, 46% of respondents plan to do more virtual in 2022 than 2021. But how do you make those events valuable and engaging for an audience that continues to suffer virtual event fatigue? In this episode Billy sits down with Steve Etzler, CEO and Founder of BDI (Business Development Institute) to explore ways to make virtual events refreshing, engaging, and valuabl...

What does 2022 hold for events? In this episode, Billy sits down with Splash CEO Eric Holmen and Splash’s Director of Marketing and Communications, Rebecca Miller, to talk event trends in 2022.  ________________ RESOURCES Get the full 2022 Trends Report: https://bit.ly/3gdEHZq Watch On-Demand Webinar about 2022 Trends: https://bit.ly/3465hRM ________________ CONNECT WITH US Follow Splash on Linked...

Erica recounts Freshworks’ unique response to field marketing when COVID-19 hit, why organization and attention to detail is crucial field marketing skill, and shares some tips from working cross-functionally at your organization and winning at tailored field marketing to different segments. Billy and Erica chat about stories from some world-class events and make predictions for re:Invent 2021. CO...

It’s time to say goodbye to marketing silos. How do you run a superstar marketing team? The answer may lie in breaking down barriers and silos between marketing functions. In this episode, Billy sits down with Michelle Radlowski and Andy Swick, marketing leaders at Zscaler, to explore how they’ve done this at their organization. CONNECT WITH US Learn more about Splash: https://bit.ly/3EKyyig Follo...

What does the future look like for field marketers? After some extreme shifts during the pandemic, Billy and Natasha explore why resilience is key to having success with field marketing. Natasha shares how she developed a passion for collaborating closely with sales teams, tips for high-impact field marketing strategies, and how to build and lead successful field marketing teams. CONNECT WITH US L...

Field marketing can be both an extremely fulfilling and humbling role. Caitlin and Billy discuss fundamental truths about creating experiences that resonate and how integrating culture, brand and product is key to doing so. Cailtin shares expert insight on field marketing tactics that build trust and prove value. CONNECT WITH US Learn more about Splash: https://bit.ly/3EKyyig Follow Splash on Link...

It’s floating in the collective consciousness of field marketers right now: what does the perfect hybrid event look like? With the continued unpredictability around the pandemic, is perfect even a realistic standard? Risa and Billy discuss how flexibility and creativity are crucial traits for field marketers and Risa serves up some must-hear professional development and leadership advice you do no...

Welcome to True Stories of Field Marketing - where we dive deep into the world of field marketing. You’ll get the inside scoop from expert field marketers, discussing the lessons they’ve learned, event strategies that work, and their personal secrets to success. True Stories of Field Marketing is a podcast about the lives, learnings, and secrets of some of the most experienced and successful field...