Chasing Simple Marketing for Entrepreneurs

Marketing Lessons I’ve Learned From Taylor Swift It’s probably surprising to no one that I’m a huge Swifty. I have been since I played debut on repeat for months in my dad’s truck as he took me to and picked me up from school each day in 8th and 9th grade. I saw Taylor live when she OPENED for Rascal Flatts. I went to the Speak Now Tour and the Red Tour. And just last month, I finally got to...

Convert Leads Into Customers With Destini Copp Tripwires, Order Bumps, Upsells, One Time Offers, Downsells …. oh my. What are they? Words that are used interchangeably but mean the same thing? Do they have different meanings? How do we use them? When do we use them? What is the purpose of each … If your head it spinning, it’s okay. These are questions that I’ve been trying to find concrete answers...

Evergreen Sales Funnels with Sharice Enis We hear a lot of information about how different offers and revenue streams are the key to scaling our businesses. And often, what can happen is that we create the offer, we launch it, and then we hear crickets. Where’s the scaling? I have been guilty of this more than once – and now I’ve finally learned that there’s a key component...

Recession-Proof Your Business With Accessible Offers It’s no secret that spending habits have shifted dramatically in the last three years. If you saw record high sales in 2020, you’re likely not experiencing those same numbers today. Business owner after business owner has mentioned to me that they’re worried about their numbers being down, and we’re all wondering – what can we do to contin...

When A Book Launch Goes Wrong I love nothing more than a good launch recap episode, and chatting about what went well, what didn’t, and where I hope to improve in the future. So today I’m taking you behind the scenes of the launch of my book – Chasing Simple Marketing. After more than a year of preparing to bring this book into the world, it’s finally here and the launch … well it didn’t go...

Unveiling the Impact of a Cohesive Content Engine As I record this episode, we are all recently enamored with threads. It’s just a few days old, so I’m not going to be sharing any tips or tricks or strategies for how to use it, but it is relevant to another important topic about our content marketing – creating a cohesive content engine. You see, we are all enamored by Threads because it’s f...

Create A Course Online with Mara Kucirek Too often, the focus of adding a course to our businesses is what that course can do for us – how it will improve our businesses, and how we can ensure we have the best course launch ever. And while I am really passionate about helping other educators have the best course launch ever, the former teacher in me is also really passionate about ensuring t...

From Strategy to Results: Analyzing a Client’s Recent Launch Have you ever wondered what the behind the scenes of a launch looks like? The exact pieces of a strategy, the timeline, the numbers? If so, you’re in the right place because today I’m bringing you behind the scenes of a recent client launch. In this episode I’ll be sharing the details and strategy behind the launch plans we put in...

Facebook Group Marketing Ideas with Elizabeth Henson Are Facebook Groups dead? I was convinced they were, but I was seeing my friend Elizabeth have tremendous success not only in her own business, but for her clients as well. So I set out to discover … are Facebook groups truly dead, and if not – how can we effectively use them as part of our content marketing strategy? Elizabeth Henson is t...

How To Get Your Audience to Engage with Your Content Tired of putting out content and hearing crickets? You’re using calls to action, you’re asking questions, and yet no one ever responds. Your inbox is empty, your dms are empty, and it just feels like no one is paying attention. The good news is that they probably ARE paying attention – you’re just not crafting your calls to action in a way...

Creating a Schedule as an Entrepreneur with Chronic Illness If you also deal with a chronic illness, you know how much it affects your daily life and your business. And even for those without a chronic illness, if you’re someone who menstrates, you likely find that there are times during the month where you feel like you’re on top of the world. And then there are times where you feel like you acco...

9 Content Ideas for When You’re in a Creative Slump We all have them – creativity slumps. As you know, one of the reasons I’m such a huge proponent of batching is to decrease these slumps, but they still happen. Sometimes it’s time to create content and you just don’t have any ideas on what to talk about or how to serve your people. So today, I’m giving you 9 different content ideas th...

How To Write Emails Your Audience Wants To Read When I’m working with clients, email lists are always, without fail, at the bottom of their to-do lists and the lowest of their content priorities. I’m not sure why email marketing has gotten such a bad rep over the years, or if it’s just fear because it feels so intimate (because it is), or something else, but I am constantly finding myself in a pos...

Growth Marketing Strategy For Each Phase of Business There are so many different types of growth marketing strategies out there – how in the world are you supposed to know which you should be focused on? Should you be writing guest posts? Pitching yourself to be on podcasts? Trying to find speaking engagements? Hosting Workshops? Which are right for you and when should you focus on them? I a...

Actual reader reviews of Chasing Simple Marketing How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways and how do I do it? Our launch is still a thing, and most importantly, How do I put it all together to market...

3 Phases Of A Business Journey When it comes to marketing strategies, there are hundreds out there that you could implement. Which can be fun, but is also a leading cause of marketing overwhelm. Because oh my goodness there’s so much to do but so little time. The good news? You don’t need to implement every marketing strategy in order to see success. In fact, depending on where you are in business...

Learn more about grabbing your copy of Chasing Simple Marketing: amandawarfield.com/book/ [00:00:00] Hey there, friend. I’m going to keep this little announcement episode short and sweet. I promise I won’t take up a ton of your time, but I did want to let you know that Chasing Simple Marketing is officially available for pre order. Now, everyone who pre orders is going to get the first...

The Social Media Content Buckets Strategy Ahh, the social media content buckets strategy. It’s one of the most talked about, but least explained content strategies out there. So we’re going to dive into it – what it is, and why I don’t think it’s a very good strategy. Instead, I highly encourage you to consider using themes when planning your social media content. There are 5 themes yo...

Sneak Peek: A Chapter from Chasing Simple Marketing It is officially July, which means we are mere DAYS away from the Launch of Chasing Simple Marketing. Right now, I am eating, sleeping, daydreaming all things book launch, so I thought it would be fun to come back in with another read of a chapter. Way back in January, I read from the first chapter of the book, but today I’m going to take you int...

Join the Book Launch Team for Chasing Simple Marketing: amandawarfield.com/launch-team/ Learn more about grabbing your copy of Chasing Simple Marketing: amandawarfield.com/book/ [00:00:00] How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? Wh...

Building Relationships With Your Email Newsletter with Liz Wilcox If email marketing is your least favorite kind of content, you aren’t alone. In fact, that’s the content platform my clients most often try to get out of implementing. And I get it. There are so many different facets of email marketing (nurturing, welcome sequences, funnels, sales, relationship building, newsletters, student care, o...

Refining Your Marketing Messaging Framework If creating marketing materials – content, sales pages, emails, etc – feels like pulling teeth, you might need to pass off your marketing to a strategist like me. But, you also just might need to spend some time refining your messaging and creating a framework. Having a marketing messaging framework that you can rely on when creating your mar...

How To Write A Successful Pitch For Podcasts Last week we talked about 10 different lead generation strategies you can implement alongside your content marketing in order to grow your business, and I mentioned that this week’s podcast episode was going to be all about how to pitch yourself to be on someone’s podcast. This question has come up inside my membership many times now, so I thought it wa...

10 Lead Generation Strategies For Small Businesses In order to make sales, you’ve got to have an audience to sell to. But how in the world are you supposed to find those people? You’ve been showing up on social media, you created a podcast, and yet all’s you’re hearing is crickets. Unfortunately, when it comes to building your business audience, if you build it, that doesn’t mean they will c...

Choosing Your Marketing Strategy Focus for Sustainable Growth You’ve been creating content for awhile now, and you’ve got a rhythm for showing up consistently. You know you’re ready for the next step – strategy – but you don’t know where to begin. There are hundreds of marketing tactics out there that you could try to implement. But which ones make the most sense for your business? Whe...