Chasing Simple Marketing for Entrepreneurs

An Exact Breakdown of Using Sales Funnels to Set Goals If I told myself in year 1 that in year 7 I had 3500 IG followers … well, I would be appalled and probably give up on my business before it ever really got started. Now, I know that those numbers I was so focused on back then? They don’t really matter. And today I’m going to share more about the numbers that actually matter – and how you...

A Look At My KPI Spreadsheet What’s a KPI? What are you supposed to be tracking? How can you use them? Is it really all that important to track them? These questions are some of the most commonly asked ones I get around KPIs, and I figured that if I’m hearing the same questions over and over again – well, you’re probably wondering them as well. So, today I’m taking you behind the scenes thro...

Content Planning From The Business First Creatives Podcast Is the content creation process overwhelming to you? Do you get through creating one piece of content and feel drained? Today I’m going to share a guest interview I did for Colie James’ podcast – Business First Creatives – where I share the proper way to create your content through batching! Listen in as we explore the ho...

Choosing The Best Email Provider If you haven’t started your email list – it’s past time my friend. If I had to say there was one type of content marketing that was more important than all of the rest? It would be email marketing. But, the very first step – choosing which email platform to use? It can be overwhelming enough to keep you from getting started. Which is why today I want to...

4 Marketing Gaps I See My Clients Make When I onboard a new client, there are always standard questions that I ask. One of those being what their current marketing strategy looks like. And over the years, I’ve discovered that there are some very common holes that MOST of my clients have when they come to me. Now, I help my clients fill these gaps for themselves, but you can also fill these gaps on...

Steal This Social Media Strategy If social media feels overwhelming right now, you aren’t alone. The constant refrain that I’m hearing is that business owners just don’t know what to do about social media. It’s become overwhelming, it’s harder to see results … it’s just one more thing on top of a lot of other things. So today I wanted to take you behind the scenes of a social media strategy that y...

The Power of Starting a YouTube Channel I’m going to be really honest with you. For the last year or so, I’ve had thoughts about potentially starting a YouTube channel, but each time I began to truly think about it I pushed the idea away, because frankly? YouTube is a LOT of work. And I want to keep things as simple as possible for myself. However, I know it’s a deeply powerful marketing platform,...

The Many Benefits of Podcast Guest Tours with Haylee Gaffin One of my favorite ways to grow my audience is through being a guest on other podcasts. I started doing this during my first year in business, and it’s become the only growth strategy that I’ve used every single year in business. Don’t get me wrong. At first, it was terrifying. I can remember the first interview I did so vividly. I pulled...

5 Business Lessons from Walt Disney A few months back, I did an episode on the marketing lessons I’d learned from Taylor Swift. And I had a BLAST creating that episode, and based on the DMs I got, you had a blast listening to it. So, today I wanted to come back with a similar episode. One where I take a passion of mine, and extract lessons on business. Today – I’m sharing 5 business lessons...

A Look Back at 6 Years in Business It’s more than a little surreal to be recording my 200th episode of the Chasing Simple podcast. 200 Episodes. 54 incredible guests. And a wonderful team who helps make this happen each and every week. To Haylee and Megan of Gaffin Creative – thank you. This podcast would not and could not still exist if I had to edit each episode myself. You two are the rea...

Increasing Sales By Getting To Know Your Audience One of the most frequently asked questions in my annual survey is – how do I find and get to know my audience? Which, is valid, because understanding your audience is one of – if not THE- most important part of marketing. If you don’t understand your audience, consistency won’t matter. Exciting launches won’t matter. Basically, nothing...

January Recap of the Creative Educator Conference Last month I had the incredible privilege to be able to attend two very different conferences – one as an attendee (the Creative Educator Conference), and the other as an educator (Conquer Live). Both of these experiences were nothing short of amazing, and I am still on cloud 9 a few weeks later because of them. So, today I wanted to share a...

Bookkeeping and Business Finances with Madison Brown I have a confession: business finances have been a sorely neglected topic here on Chasing Simple. And for that, I apologize. Frankly, it ironically mimics how our finances are treated in our businesses as well. But we’re working on correcting that (both on the podcast, and within our businesses) and today we’re going to hear from my dear friend...

Marketing Secrets | What You Don’t See in Someone’s Marketing When it comes to entrepreneurship, it’s very easy to get swept away in how successful everyone else is… the successful launches, new offers, client wins…. and miss out on the struggles happening behind the scenes…. the missed client payments, the refund requests, and missed deadlines, working when sick, feeling like it’s tim...

Making $100k+ a Year, working part time, with Cailen Ascher We all started our businesses so that we could make more and work less, right? That’s essentially what every business origin story boils down to. And I’m right there with you. I recognized that as a 3rd year teacher, I wasn’t ever going to make much more than I was already making. And I had too many missed chances to spend time with my hu...

My 2024 Goals Last year, I didn’t set very many goals. I’ll get into more of why and what that looked like in this episode, but for 2024 I’m back to setting goals. So, as we ease into this new year together, I thought it would be fun to take you behind the scenes of my goals for this new year and how I plan to accomplish them. But, before we begin – I just wanted to let you know that the qua...

My 2023 Income Report As we’re all easing into the new year, I wanted to share a behind the scenes look of how I’m planning for 2024 – beginning with taking you behind the scenes to a part of my year end wrap up that I’ve never shared before. My 2023 Income Report!! I’ll be frank – I’m nosy, and you probably are too. So, I thought I would share a deep dive into my numbers from 2023 and...

Consistency in Marketing from the Shoot It Straight Podcast This week’s episode is something extra fun and special. We are going to be airing an episode, a guest episode that I actually did on another podcast, the Shoot It Straight podcast with Sabrina Gebhardt, which if you’re a photographer, you need to be listening to her podcast. But even if you’re not a photographer, you sho...

Lessons Learned in Entrepreneurship This Year One of the things I love most about being an entrepreneur is that you never stop learning. I’m a perpetual student – I love taking courses, attending conferences, listening to podcasts, and reading books. Gathering knowledge for improving my life and business fills me with joy, although sometimes you learn things the hard way and they aren’t so f...

My 2024 Marketing Predictions You’ve heard last year’s predictions, you’ve heard my evaluation of my 2023 predictions; now it’s time to give you my 2024 marketing predictions. I’ve got 6 predictions for you this year, and one really important action step to help take your marketing and your business to the next level in 2024. Links and Resources Mentioned in This Episode: Really quickly, before we...

What I Got Wrong in My 2023 Predictions Last week on the show, I re-aired my 2023 marketing predictions. And today, I want to share more about how those predictions worked out. Because I believe it’s important to evaluate what truly happened this year in marketing before we can predict what’s to come in the new year (which is next week’s episode – stay tuned!) Links and Resources Mentioned i...

Replay of Episode 136: My Marketing Predictions for 2023 Today we’re doing something a little bit different here on Chasing Simple. For this episode, I’m going to be giving you a replay of an episode I released a year ago. Episode 136: My Marketing Predictions for 2023. This episode aired originally on November 29, 2022. And the reason I’m replaying it for you is so that we can discuss it next wee...

The Best Marketing Strategies To Use As this airs, Black Friday promotions have already happened for some of us, and are just gearing up for others but either way – the end of the year is near and we’re all beginning to think about 2024. One of the things you’re probably wondering is how to choose the best marketing strategy to use in the new year. Usually, when we choose our marketing strat...

Creating an Audio-Only Course with Sara Whittaker It’s no secret that most of us buy online courses only to have them collect virtual dust. Even if we start them, it’s not often they actually get finished. And that’s not because the course isn’t great – it’s simply due to lack of time and accessibility. For most courses, you’ve got to find the time to sit down at your computer, log in to the...

Creating a Quiz Lead Magnet with Linda Sidhu Looking for a way to get new leads onto your email list and use your lead magnet to build a relationship with them? Look no farther, because what you’re going to want to create is a quiz. And my friend, Linda is here to tell you all about how to get started crafting your own. Linda Sidhu is a list-building expert who helps entrepreneurs create irresisti...