Chasing Simple Marketing for Entrepreneurs

Conquer Your Course Launch With My Copy Breakdown There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan, or you’re going to burn out and not see the finish line of your launch. In order to make sure that you’re ready to launch your course without feeling overwhelmed by all of the copy you need to create, today I’m breaking down exactly what you’ll nee...

Title If you are a course creator, you probably started your business or at least creating courses, thinking “this is great. I’m going to sell them on evergreen. It’s a passive product. Awesome.” And yet, it’s turned out that you aren’t seeing the course sales that you want. What gives? I know exactly what gives, and it’s one of two things. It’s either a messaging problem or a numbers problem. And...

Personal Growth for a Stronger Business I am honored to be the guest expert inside of this month’s Sparkle Hustle Grow box. If you’ve never heard of Sparkle Hustle Grow, it is THE subscription box for female entrepreneurs. (Seriously. Past guest educators include Shonda Rhimes, Amy Porterfield, Susie Moore, Jenna Kutcher, Jen Sincero, Nicole Walters and more … )Every month the box is filled with e...

Choose These Types of Emails to Send to Your List I get a torrent of questions through my annual survey each and every year asking about what types of emails to send to your list. Today I’m sharing the three types of emails you should be sending to your list, what they each look like, how often you should be sending them, and how to know when to send each of them. Today I will be answering questio...

The Essential KPIs to Track For Email Marketing If you’ve got an email list, you need to be tracking KPIs for your emails so that you can continuously improve what you are sending your people and today I’m covering the essential KPIs to track for email marketing in this episode. What’s a KPI? A key performance indicator – what exactly it’s indicating depends on what you’re tracking, bu...

Growth Marketing Strategies That Will Grow Your Email List A few episodes back, I put out an episode about the marketing messaging milestones you should be hitting based on your phase of business. Today, I’m back to share a similarly formatted episode, but this time I’m sharing growth marketing strategies that you can use to grow your email list based on your phase of business. And if you still ha...

A Welcome Sequence Strategy That Will Build Relationships If setting up your welcome sequence has been hanging over your todo list, you’re in luck because today I’m sharing my EXACT welcome sequence strategy with you – exactly how many emails I send, what they each cover, and how it works together with your opt-in sequences. You’re listening to episode 228 of the Chasing Simple Podcast, and...

The Cornerstone of a Successful Marketing Strategy If you want to build a loyal audience and boost your sales, you need to focus on email marketing. And while I focus on cohesive marketing as a marketing strategist, if I had to choose one most important area for you to focus on? It would be email. It truly is the cornerstone of a successful marketing strategy. And today I’m covering: Why Email Mar...

Marketing Messaging Milestones Based on Your Current Phase of Business Today I’m going to dive into the three phases of a business journey and exactly what marketing messaging milestones you should be focused on hitting. Links and Resources Mentioned in This Episode: Want even more help simplifying your marketing and business? Love the Chasing Simple podcast? If so, I want to invite you to join me...

Questions to Ask Yourself to Keep your Marketing Message Fresh If you’re feeling like your marketing is boring and you’re struggling to come up with what to say, you may be tempted to take a left turn and start exploring a new theme in your content. However, this can lead to confusion with your audience, and slow down the Know Like and Trust growth. Not to mention it may impact your sales. Instead...

The Most Important Thing to Remember About Your Marketing If there is nothing else that you ever learn from me, the most important thing that I hope I can share with you is that your content is part of your business, but it’s not your entire business. Not sure what I mean? I’ll explain more in just a moment. Links and Resources Mentioned in This Episode: Want even more help simplifying your market...

Growth versus Nurture Marketing: Why You Need Both Tired of spending countless hours creating content for your blog, your podcast, your email list, and your social media but not seeing any results? There’s likely one very specific reason why you aren’t seeing results – When it comes to a full marketing strategy, there should always be two parts to it, your nurture strategy and your growth st...

How I Would Start an Email List from the Beginning I started my email list 7 years ago, and when I did I researched the heck out of how to start one. How to get people to join your list, how to set one up, how to choose your email platform, how to create a freebie, what to send to your list … on and on it goes. I had an entire notebook dedicated just to the notes I was taking from my research. And...

Marketing Advice NOT To Take There is a LOT of marketing advice out there. Some of it is truly incredible. Some of it is incredible for the right people at the right time. And some of it? Is a terrible hunk of garbage. Today, I wanted to talk about 7 of the worst pieces of content advice that I’ve heard over the last 7 years of being in business. And yes, if you’ve listened to episode 071 this is...

Finding Time For Marketing We all love to see the behind the scenes of how other entrepreneurs spend their time. With so much freedom comes a bit of overwhelm and it’s always nice to hear how others are structuring the vast amount of time and vast amount of to-do lists and still finding time for marketing. And now that I’ve started working part time as the Youth Director at my church, I thought no...

Power Your Business with a Content Engine One of the best ways to make the most of your marketing time is by building a content engine. You want to power your engine with your content and drive people throughout your various platforms and spaces online (and your offers!). Essentially, you can think of a content engine as repurposing with strategy. Allowing you to make a bigger impact in less time....

Content Batching Tips: Stop Waiting For Inspiration To Strike One of the top reasons business owners tell me they couldn’t possibly batch is because they prefer to create their content only when they’re feeling inspired. And while in theory that’s great, in practice, you’re actually doing more harm than good by waiting for creativity to strike in order to create your content. So today, I’m coverin...

Tools That Help Keep Up With Marketing Demands There’s nothing I love more than a great business tool that will help me simplify a process. And when it comes to marketing, I obviously love all of the tools. Right now, everyone is talking about AI and ChatGPT – for good reason. But I wanted to go back to basics with you a bit and discuss 5 other tools that are helpful for simplifying your mar...

Finding My Content Creation Groove Ever since July, I have found myself stuck on the content creation hamster wheel. Yes, the queen of batching has been inconsistent and all over the place with her own content. Why? Because I haven’t been following my own system. Or, more correctly, because life has been life-ing and I didn’t take the time to re-evaluate my own system. In today’s episode I’m shari...

Why I Scrapped My Retreat Launch I scrapped my retreat launch last month. In fact, I scrapped the entire retreat (for 2024 at least). This is something I always always advise clients to never do, and yet here I am breaking my own rules. So, I thought I’d pull back the curtain and share the two reasons I ultimately scrapped the retreat halfway through the launch. Links and Resources Mentioned in Th...

A Peek At My New YouTube Channel You might have heard this mentioned on a previous episode recently, but I started a YouTube channel! Don’t worry – the podcast isn’t going anywhere. But I wanted a way to connect even further with you, so every Monday at 4:00 pm Pacific Time/7:00 pm Eastern Time, I’ll be LIVE on YouTube. I kick things off each week with a quick teaching, similar to the podcas...

Your Fastest Path To Six Figures It’s common in the online space for us to use six-figures as the “made it” goal. AKA, when we’ve hit six-figures in revenue in a calendar year, we’ve officially become a real business owner. And while I actually think that metric is arbitrary, and the sentiment is a bit garbage, I do know that many people have the goal of six-figures set because that’s what they ne...

Steal My Annual Survey Strategy If you’ve never sent an annual survey before, this episode is for you. Annual surveys are one of my FAVORITE ways to improve my marketing each year – because they’re incredibly helpful and easy to do. In today’s episode, you’ll hear more about how I use annual surveys, how to get people to actually take your survey, what to ask, the emails to send, and how you...

How to DIY Your Website with Kate Hejde When I’m looking for a service, the website truly makes or breaks whether or not I’ll take the next step with a company. However, when we’re busy with the day to day of our business, it can be difficult to find the time to work on our website and keep it up to date. Because we aren’t searching for our own services, our websites can tend to be well .. out of...

Marketing Strategist vs Social Media Manager When it comes to marketing, there are about a million different people that can help you improve what you’re doing. And we all sort of overlap, and we all have different skills and it can get pretty confusing. One of the most common questions I get is if I focus on social media, and the answer to that is definitely not. As a marketing strategist, what I...