Chasing Simple Marketing for Entrepreneurs

You Know You Want to Simplify—But When Do You Actually Find the Time? Let’s be real: the idea of simplifying your marketing always sounds amazing in theory. Less stress. Fewer platforms. Clearer messaging. More margin in your day. But when it comes time to actually do the simplifying? That’s where things get tricky. You’ve got a never-ending to-do list, a brain full of ideas, and maybe a hundred b...

Must Have Business Systems for Small Business Today I’m sitting down with systems strategist and HoneyBook Pro, Dahlia Orth, to dive deep into how small business owners can streamline their operations and increase efficiency. In this episode we’re discussing some of the most common misconceptions about systems and breaking down the 5 key systems every small business needs to have in place. You’ll...

Small Business Lessons from Disney Today I’m joined by Business Operations Strategist Nicole Boucher to chat about our mutual love of Disney, and lessons that small business owners can learn from Disney World, like: Disney’s Laundry System and Magic Kingdom Tunnels and Creating Intentional Systems The Star Wars Galactic Cruiser Hotel and When to Kill Your Darlings Magic Bands, Data Col...

Lets Increase Traffic to Your Landing Page Are you struggling to get more eyes on your landing page? You created something wonderful, but since putting it out into the world you’ve heard… well, crickets. That’s because it’s not enough to create something and expect people to come. You have to actively drive traffic to those pages. So in this episode, I’m breaking down the two essential pathways to...

Jillian Dolberry connects Business Impact to Core Values I probably shouldn’t say things like this, but I’m going to — this is one of my, if not my favorite guest interview that I’ve ever done. That’s right. With over 255 episodes under my belt, I’m claiming it. This interview is MAGNIFICENT. But before we get into the details, let me introduce you to my guest – Jillian. Jillian Dolberry is...

Tools to Make Marketing Easier Tired of coming up with content ideas? Feel like you’re scraping the barrel on what to say or talk about in your content? Just want to finally get ahead once and create a plan? Today’s episode is for you. I’ll be sharing 7 tools that I use for my own business and for my clients to create their marketing plans. Plus, I’m sharing 10 ChatGPT prompts that you can use to...

How to Start Seeing Marketing Results If you’ve found yourself in that constant cycle of creating, posting, and launching without seeing the results you want, you’re in the right place. You’re frustrated because your efforts aren’t leading to results. You’re working hard and not feeling like it’s worth it. The problem is likely that you aren’t leveraging a full marketing plan. So today I’m going t...

How to Reach Your Ideal Clients Today, we’re diving into a topic that every course creator has struggled with at some point—reaching their ideal clients. You’ve poured your heart and soul into your business, but somehow, the right people aren’t finding you. You aren’t seeing the course sales you want, the engagement you’re hoping for, or the email list growth you’re craving. It’s frustrating, righ...

5 Marketing Ecosystems Your Business Needs You want to reach your ideal clients and customers with your marketing, but no matter how much you put out into the world, it seems like you never quite reach them. And next week I’ll be sharing why it is you aren’t reaching them and how you can fix it, but first I wanted to share the 5 marketing ecosystems that you should have in place within your busine...

The 250 Milestone For the first time, I accidentally ghosted my listeners. If you’re new around here, as you listen to more episodes you’ll realize that this is something I actively teach against doing. In fact, my best selling course, Content Batching Bootcamp is all about how to set up a content system so that this doesn’t happen. And yet, here we are. The irony being that today is episode 250 o...

Conversation About Goals I did not set any business goals for 2025. That might sound crazy – okay, it definitely sounds crazy, but in today’s episode I’m going to share why and what I did instead. Links and Resources Mentioned in This Episode: Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives! Snag the 2025 Chasing Simple Marketing Planner! T...

Sharing My Income Report One of my favorite activities is voxing my friends and discussing business finances and the different ways we each manage and view ours. As we’ve lamented time and time again, business finances feel so much more overwhelming than personal finances. With personal finances, your goal is to save as much money as you can in order to retire comfortably. You take the amount you...

Dive Into My 2025 Marketing Predictions You’ve heard last year’s predictions, you’ve heard my evaluation of my 2024 predictions; now it’s time to give you my 2025 marketing predictions. I’ve got 5 predictions for you this year, and one really important action step to help take your marketing and your business to the next level in 2025. Links and Resources Mentioned in This Episode: Join me on Mond...

Taking a Look at My 2024 Predictions Last week on the show, I re-aired my 2024 marketing predictions. And today, I want to share more about how those predictions worked out. Because I believe it’s important to evaluate what truly happened this year in marketing before we can predict what’s to come in the new year (which is next week’s episode – stay tuned!) Links and Resources Mentioned in T...

Revisiting My 2024 Marketing Predictions Today we’re doing something a little bit different here on Chasing Simple. For this episode, I’m going to be giving you a replay of an episode I released a year ago. Episode 190: My 2024 Marketing Predictions. This episode aired originally on December 12, 2023. And the reason I’m replaying it for you is so that we can discuss it next week. Often, you’ll see...

Task Based New Year Prep This week is all about New Year Prep. Last week I walked you through exactly how I spend December closing out the year and preparing for a new year ahead. If you haven’t listened to that episode, pause this one, because it’s truly a precursor to what we’re talking about today. So go listen to that one and then come back here. Alright, if you’re still listening, I’m assumin...

My Personal Close Out Plan to End the Year September through December is the busy season for both my business, and my part-time job. And the way you close out a busy season is just as important as the way you prepare for your busy season— because you don’t want your next season to start off with overwhelm and disorganization. So, over the next two weeks I’m bringing you a two-part series on how I...

Revenue Projections and Planning If you’ve taken my A Year in Preview Workshop, or done any kind of content planning with me, you know that I’m very passionate about ensuring that our business supports our lives, and not the other way around. And the first step I always have people take when mapping out their year is putting their personal calendar into their plans first. Holidays, vac...

Yearly Planning for Your Business Last week I shared exactly how I determine my yearly goals for my business. Today, I’m back to share about the next step in the yearly prep process – yearly planning. When it comes to planning out our year in business, I often see students wanting to plop down their promos and launches and work their way around those. OR, even worse, I see students dec...

6 Steps for More Intentional Yearly Business Goals When it comes to setting yearly business goals, it can often feel like you’re pulling ideas out of thin air. Like you’re trying on goals for size to see how they fit. Maybe this year I’ll focus on building a course. Or, I’ll try and hit six figures in revenue. Or, I could potentially even possibly create a podcast! Or, mayb...

Revelations From My First Six-figure Year I have finally hit my first six-figure year. In case you missed it, earlier this year I “retired” my husband and became the main breadwinner in our family. I did this by continuing to run my business, but also by taking a part time job at my church. We have some other revenue streams as well, BUT just between this business and my part time work at the chur...

Uncovering the Basics of Facebook Ads Facebook Ads don’t have to be so complicated, but they are often a crucial part of a course creator’s marketing strategy. Which is why I brought on my two favorite Facebook Ads experts to help us out today. With a contagious enthusiasm and a knack for simplifying the complex, Ashley + Elizabeth believe that Facebook ads don’t have to be scary, hard, or e...

The Education Space and What to do Next Hi friend! Before I dive into the Education Space with Laylee, I want to give you a heads up on the audio quality. When we recorded this interview, I was not in my home office but there was no indication that my internet was not reliable. However, after the fact, it’s clear that that was the case. Normally, I would scrap the interview and not put it out on t...

Learning to Thrive as Business Owners with ADHD Hello, Business Owners with ADHD? The longer I’ve been in business, the more and more I realize just how many of us are neuro-spicy. There’s just something about owning a business in this space that works well for our brains. However, that doesn’t mean that we don’t still struggle in some capacity. So today I wanted to share some tips for those of us...

The Course Prelaunch Strategy Breakdown What should a prelaunch strategy look like for your upcoming course, and how should you create it? Is it really necessary, and how can it affect the long-term success of a course? Today I’m joined by my friend, Dolly DeLong, to help answer all of these prelaunch questions and more. Dolly is a systems and workflow expert dedicated to helping small business ow...