Chasing Simple Marketing for Entrepreneurs

Repurposing isn’t random. Or, at least, it shouldn’t be. Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in order to take time off for the holidays. Today, I want to share about a different client’s experience with the repurposing VIP day. This client booked a VIP day but wasn’t sure what content she actually wanted to have repu...

She didn’t want to disappear from her audience — but she also didn’t want to burn out over the holidays. Enter: repurposed magic. I took her long-form content (in this case, her podcast episodes) and turned them into emails, short-form video outlines, and captions that she simply needed to take and schedule out. This kept her numbers consistent while she was gone and made getting out of office for...

Let me be real with you: if you ask me what’s working on Instagram right now, I’ll tell you the truth — I have no idea. And that’s because I don’t do social media. My marketing heart belongs to email and long-form content, and an overarching ecosystem. But I know you still may want to show up on Instagram, and probably are asking questions like “When is the Best Time to Post on Instagram?”. So, I...

We used a content ecosystem to grow this client’s email list by 78% before her course launch without spending a dime on advertising. That’s right. 78% fully organic growth – all strategically geared towards her course topic. Want to know how we did it? I’m sharing all in this episode. You’re listening to episode 281 of the Chasing Simple Podcast, and I’m your host, Amanda Warfield. This epis...

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What Can Happen if You Gave Up Instagram For Good (And Still Want to Grow Your Business) Can I be honest with you for a second? I’ve lost count of how many times I’ve asked myself, “What would it actually look like to run my business without Instagram?” Not just taking a week off or hiding the app on my phone, but walking away completely. It feels like such a wild thought in the curren...

You know that moment when you sit down to plan your content… and suddenly feel like your brain is running in five different directions? You’ve got the Google Doc open. The planner pulled out. A blank Trello board waiting for inspiration to strike. Maybe you even printed off a calendar page thinking, This time it’ll stick. I’ve been there too. In fact, when I first started my business, I tried ever...

I’ll never forget the panic I felt the first time I learned that you legally needed a physical mailing address in the footer of every marketing email you send. At the time, I was working from home, and the thought of putting my personal address out there for anyone to see? Hard pass. But I didn’t realize I had options. And worse—I didn’t know the fine for not including one could be $46,000 per sub...

When Hustle Isn’t the Answer: Lessons from a Season of Exhaustion I kept telling myself it was the move. We were smack in the middle of a cross-country relocation—my husband in South Carolina, me in Washington, juggling two homes and two time zones and what felt like a million logistics. There was always one more box to unpack, one more utility to set up, one more task to cross off the never-endin...

Imagine finally hitting that revenue milestone you dreamed about for years. You’ve scaled, you’ve hired, and you created a calendar so full it looked like success on paper. And yet, instead of feeling elated, you’re struggling to sleep, panicking over inbox pings, and wondering how in the world you’re supposed to keep this going. This is the story of Christi Johnson, and it might be yo...

Story By The Riverbank Let’s picture your cash flow. I want you to imagine cash flowing through your business, like water in a stream—steady, purposeful, visible.  Unfortunately,  most of us? We’re stuck upstream, trying to splish and splash our way through “making money” without thinking about where it goes. That’s how I was for the longest—pouring heart and hustle into my biz, bu...

You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets….. Before you start questioning your offer or throwing out your entire funnel, I want to gently suggest something else might be the problem: Your hea...

I get it. August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November. But let me gently challenge that thought: what if now is actually the perfect time ? Because if you create your Black Friday...

The Question That Keeps Me Up at Night It usually starts when I can’t sleep. I lay there, wide-eyed in the dark, and my brain starts asking the hard questions: What would happen to my business if I died? Would Russell know what to do? Who would email my clients? Cancel subscriptions? Find the tax info? And even if it wasn’t death, what if I got in a car accident? Or needed to take an unexpected le...

Two Years, One Book, And A Whole Lot Of Lessons It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I’d do something special today and share a little piece of the book with you. Specifically, I’m reading from the he...

Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule? Potentially canceled. Maybe just on hold. Who knows. Here’s the deal though — even if this specific ruling doesn’t move forward right now,...

It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time? You’re tired. Your sales aren’t where you want them to be. And that nagging question keeps creepin...

Links and Resources Mentioned in This Episode: Stop into my  YouTube   channel for weekly videos about all things content marketing. Check out the  Playbook for a Complete Marketing Game Plan Action Step: Find me on Threads @mrsamandawarfield and drop a follow. Book Recommendation: Three Sisters by Heather Morris Want your own live coaching session? Apply here The post Conversa...

When I first walked into Conquer Live in January 2024, I felt that electric mix of nervousness and excitement. I didn’t just hear amazing talks, I found a community of wildly supportive educators and attendees who blurred the line between stage and audience. Many of whom have become close friends. That weekend changed the way I think about conferences…and how I plan for them. Today I spill t...

Think SEO Is Voodoo? Here’s What You Actually Need to Know Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it.  The explanations made sense… at least while I was reading. But the moment I tried putting any of it into practice? It felt like I was back in high school chemistry class—completely lost and wondering...

Let’s talk about your sales funnel email sequence. You know that classic email marketing advice? Create a freebie. Write a welcome sequence. Then build out your sales sequence. That’s the order I followed when I first started my email list. I did everything “right.” Checked all the boxes. But if I could go back and do it differently? I’d flip that order entirely. No hesitation. Because here’...

When You’ve Created So Much You Don’t Know What to Market Anymore You know that moment when your brain is spinning with all the things you could say in your marketing —but none of them actually make it to Instagram, your podcast, or your email list because you just have too many opt-ins and offers? You’ve got a library of freebies, a handful of offers (or maybe more than a handful), and every time...

Simple Email Ideas to Send Your List When You’re Not Launching You open up your laptop, coffee in hand, determined to finally send an email to your list. But as soon as the cursor starts blinking in that blank email draft, your brain does the same, blinking on and off and feeling completely blank…….“What do I email my list when I am not launching?” If you’ve ever found yourself stuck i...

Are You Drowning in Half-Finished Projects? Ever found yourself elbows-deep in a new offer, podcast pitch, or freebie idea … only to look up weeks later and realize nothing actually got finished? Then it is the perfect time to tackle project management for course creators. If you’re juggling more to-dos than time, or if the idea of launching something new just makes you want to hide under a...

The Content Sundae Formula for Sustainable Content Creation Imagine this: You’re scrolling through Instagram when you see yet another creator jumping on a trending audio clip. It’s catchy, it’s clever, and it’s already been used a thousand times. And suddenly, you’re spiraling.  “Should I be doing this too?” “ Am I behind?”  “What if I miss the wave and never go viral?” Let...