Called to Both - Balancing Motherhood and Business for Photographers

Diversifying your revenue could mean various things, but creating new offers is a compelling way to diversify the revenue in your business. The intimidation of creating new offers feels a little scary though, as you never know if your new offer will sell. In today's episode, we're exploring how to know if your idea will sell before you ever turn it into an offer. If you’re enjoying the c...

If you've ever thought about diversifying your revenue with affiliate marketing, today's episode is the deep dive you've been looking for. From understanding the ins and outs of being an affiliate to exploring the different pay structures, you'll learn how to get started and get paid! Listen in for three tips to finding success as an affiliate marketer. If you’re enjoying the c...

When we begin our businesses, we often get caught in the cycle of trading time for money, especially when it comes to service-based businesses. In this new series, we're chatting all about growing your business beyond services so that you can break this cycle and mindset. Today, we're discussing how you can build diverse revenue streams as an entrepreneur. Today's episode is brought...

After ten years in business, there have been so many impactful lessons I've learned! In today's episode, I'm sharing the top ten lessons I've learned since turning this passion of mine into a business. These ten lessons are the things I wish I could go back and tell myself early on in my business! If you’re enjoying the content we’re creating on the podcast and want to connect...

Are you ready for a break from your business? Whether you're feeling burnt out, want to spend a little extra quality time with your family, or looking for clarity, a sabbatical might be the right fit for you! In today's episode, I'm sharing about my own sabbatical experience: including the good, bad, and ugly. If you’re enjoying the content we’re creating on the podcast and want to...

Whether your business is a side hustle, a hobby, or your profession this episode is for you if you're ready to level it up to go pro. I'm sharing the factors that are the most important elements to focus on when you're making that crucial shift from hobbyist to confident professional. Listen in as I highlight the three factors to focus on in your business and what this can actually...

Are you ready to turn your service-based offers into a scalable course? You can do so with evergreen funnels! Whether you're active or intentional in how you build your funnels, every business has and operates with them. In today's episode, Jordan Jones joins us to share how you can elevate your funnel game and scale your business! If you’re enjoying the content we’re creating on the pod...

As we approach the second half of 2023, it's time to see how we're moving toward our goals or if they're even still in alignment with our business. In today's episode, I'm walking you through a mid-year reboot to reset your goals and vision for the second half of the year! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are...

Does your business feel complicated and all over the place? It's time to simplify your business! In today's episode, Elizabeth Henson joins me to discuss the concept of simplifying your business, where to start, and how to know if you're making things more difficult than they need to be! If you’re enjoying the content we’re creating on the podcast and want to connect with others who...

Are you looking for a great read that will help empower you in your life and business? This episode is a roundup of the best books that I've read this year! From changing the way I do business, how I operate my home, my money mindset, and more—these are all books that were recommended to me and that I love. If you’re enjoying the content we’re creating on the podcast and want to connect with...

Systems and workflows are something most of us know we need, but they can be intimidating (and honestly a little boring). I love that systems can bring freedom, flexibility, and an elevated client experience to your business! In this episode, Dolly DeLong joins us to share candidly about what it has looked like to implement systems into her business so that she can lead a call to both life! If you...

Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner! Before we dive into today's episode, I wanted to share about  The Messy Success Podcast by my frie...

We've statistically been seeing video become the prioritized content type in marketing strategies over the last few years and this is expected to continue. When it comes to the amount of video on the internet and how important it is for you to start utilizing video in your business, I want to share how you should go about creating video content to grow your business. In today's episode,...

Do you ever feel like you're the best kept secret in your industry? We often hold ourselves back from visibility in our brand due to limiting beliefs. In today's episode, I'm sharing how mindset and limiting beliefs impact your content and visibility, plus how to know if you have limiting beliefs that are holding you back in your business. Listen in as I share a few steps to take an...

I only work 20 hours per week in my business—can you believe it? As my life has changed over the last few years, I've had to learn how to get more done in less hours! In this episode, I'm sharing 3 hacks that I've found to help with making those 20 hours even more productive and beneficial to my business! If you’re enjoying the content we’re creating on the podcast and want to conne...

One of the most powerful things you can do for longevity and growth in your business is to build a community! Whether you have a community you want to make better or you want to start one from scratch, in this episode you’ll hear my best tips for growing a community! Listen in as I share what to do when it feels like you are the only one talking in your community, how to pick a focus and direction...

When it's time to wrap up you're workday, but how are you closing down your day to prepare yourself for the next time you work? Before you officially clock out, there are a few things you probably need to do first. This is where a shut down or end-of-day routine can help you mentally transition out of work mode and back into mom life for the rest of the day! In this episode, I'm sha...

What if you could be your most productive and focused self when you sit down to work? That’s what I want for my days. Somedays I’m naturally clear-minded and ready to go, while other days I’m practically still asleep, waiting for my coffee to start working, and not sure where to start. In today's episode, I'm sharing how my start-of-day work routine allows for me to get more out of my wo...

One of the biggest shifts that has happened in my business since becoming a mom has been the fact that I cut my work hours in half (probably more than half. In this episode (that originally aired on the Business Babes Collective Podcast), I'm walking you through my journey of entrepreneurship, the transition into education, becoming a mom, and how I'm productive as a mom who is Called to...

Is there such a thing as a slow season in motherhood? I don't think so, but right now I’m in a busier season as a mom and a business owner than normal. The level of stress and the amount of things on my plate can vary throughout the year, so I want to pull back the curtain on what’s helping me get through these busy weeks and months. Listen in as I share what I’m doing right now in my busines...

In our Called to Both community, we do not shy away from the fact that we are ambitious women. We have big goals and want to accomplish big things in our lives. In this special episode (that originally aired on the Gold Biz Podcast), we are breaking those goals down, especially for those of you who are just teetering right on the edge of burnout. If you’re enjoying the content we’re creating on th...

Are you a service based business looking to market a full launch of that service? We hear all about launching products and programs, but what about a service? In today's episode, I'm sharing my thoughts on launching a service-based offering for your business! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you...

It's been a full year of podcasting here on Called to Both! To celebrate, my husband Felipe, is joining me for a conversation about our journey, my business, and what it looks like to be called to both. Listen in as he asks me some of your questions (and his own), but then answers some of my own questions about being married to an entrepreneur! If you’re enjoying the content we’re creating on...

Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business! If you’re enjoying t...

Do you feel like a boss in your business? While you may hold that title, sometimes it feels like you're anything but a boss, right? When I think about a boss, I think about a confident leader of a group, a visionary, a creative director, a person with answers, or someone who is always there the lend a helping hand. Most importantly, I think of someone who embodies the word confident . In toda...