Joy Michelle, Coach for Photographers
Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called t...
Author
Joy Michelle, Coach for Photographers
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Avoid the Burnout & Diversify Your Business Revenue Streams 06.07.2026 18:48
When we begin our businesses, we often get caught in the cycle of trading time for money, especially when it comes to service-based businesses. In this new series, we’re chatting all about growing your business beyond services so that you can break this cycle and mindset. Today, we’re discussing how you can build diverse revenue streams as an entrepreneur. This episode originally aired on July 31,...
How to Diversify Revenue Streams in a Service-Based Business 29.06.2026 14:55
Being a business owner requires you to be flexible, and sometimes that means changing your methods in order to continue to grow and stay relevant. Having more than one way to generate revenue can be a game-changer in your business and a key part of revenue diversification and maintaining consistent cash flow. In today’s episode, I’m sharing how diversifying my revenue allowed me to build an entir...
181: Your Standards Are Too Low. Here's What It's Costing You and How to Fix It. 22.06.2026 13:08
Think back to the last big investment you made in your business. Did it elevate your business the way you wanted it to? If not, the problem might not be the investment. It might be that you need to raise your standards. In today’s episode, I’m sharing how to know if your standards are too low and how to fix them. In This Episode You’ll: Identify where your standards are falling far too low Learn...
180: You Don't Have to Choose Between Summer and Momentum: 3 Strategies That Help Me Stay Productive 15.06.2026 11:17
How do you successfully run a business in the summer while also being a present mom? In today’s episode, I’m sharing 3 strategies that help me to stay productive while also spending intentional time with my kids. In This Episode You’ll: Learn how I help my clients stay intentional and productive during the summer Get 3 strategies that I use to keep my business momentum going while still spending...
A Simple Marketing Strategy to Attract More Clients Without Burnout 08.06.2026 23:14
It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients. In This Episode You'll: Hear my own marketing plan. Explore content, visibility, and conversion for your bu...
Why Your Website Isn’t Converting Every Type of Buyer 01.06.2026 9:49
What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently. We’re diving i...
179: Building a Coaching Empire: The Tools I Depend On As An Educator 25.05.2026 23:39
What if the right tools could help you scale your business without adding more chaos to your life? In this episode, I’m pulling back the curtain on the exact digital and non-digital tools I use to run my coaching and education business—from course platforms and AI tools to productivity systems, banking, podcasting, and content creation. After nearly 10 years of creating content online, I’ve refin...
178: Inside The Rise Collective: What Photographers Are Actually Working On 18.05.2026 20:14
How are established photographers refining their business? Today I’m sharing a peek behind the curtain into the Rise Collective, my group coaching program. Listen in to hear what kinds of questions are coming up in our coaching sessions, and how the photographers in the program are building their authority and visibility. In This Episode You’ll: Get an inside look into my group coaching program,...
How I Make Passive Income with Affiliate Marketing Without Being an Influencer 11.05.2026 12:41
If you’ve been dabbling in affiliate marketing and you’re ready to make more money with it, this episode is for you. I’m sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing. These affiliate marketing tips are designed for creatives and service providers ready to turn casual links into a consistent revenue stream and grow their affiliate mark...
You're Aiming For Your Highest Revenue Year in Business, But Growth Feels Flat. Try This 4-Step Business Reset Plan 04.05.2026 15:50
What if the growth you’re chasing doesn’t require doing more—but rebuilding what’s underneath it? Today we're replaying an episode that originally aired two years ago as part of our four-part Business Reboot series. This series was designed to help you step out of reaction mode and back into the CEO seat of your business. We talk about resetting your foundation, clarifying your direction, in...
How to Build a Sustainable Business: 3 Growth Practices That Actually Work 27.04.2026 20:16
If you take your business growth seriously and you also like having a life and having margin very intentionally built into your life, then you are actually going to be a big fan of this episode. Today I'm sharing intentional growth practices for a sustainable business. In This Episode You'll: Explore the importance of radical honesty and accountability. Be challenged to establish your dr...
177: Building a Business You *Actually* Enjoy, Feels Fun, & Brings Contentment 20.04.2026 24:52
If your business doesn’t feel fun anymore, this episode is your reset button. Today, I’m talking about a theme that’s been coming up again and again with the women I coach: how to build a business that actually feels good to run. Because here’s the truth—your business can feel aligned, joyful, and deeply fulfilling. In this episode, I’m reflecting on my own sabbatical I took when I realized I had...
176: Here’s What Separates Photographers Who Rise to The TOP From Photographers Who Plateau 13.04.2026 12:10
If you’ve ever felt like you’re doing everything right, but you're still not seeing the growth you expected—this episode is going to shift everything. In today’s episode, I’m unpacking the real reason some photographers continue to grow year after year while others plateau. Spoiler alert: it’s not talent, effort, or even how much you want it. I’m sharing what I’ve observed after years of coa...
175: Stop Working Like a Photographer. Start Thinking Like a CEO. 06.04.2026 11:28
There is one shift that will completely change the way you run your business—and it has nothing to do with strategy. In today’s episode, I’m diving into a powerful identity shift that I’ve been seeing come up again and again in my coaching conversations. It’s not about doing more, working harder, or tweaking your pricing—it’s about how you see yourself. I’m breaking down the difference between ope...
The Real Strategy Behind Audience Engagement That Actually Converts 30.03.2026 19:14
How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you! This episode originally ai...
174: 3 Problems I Coached My Clients On This Week (What Really Happens Inside My Coaching Calls) 23.03.2026 17:40
I’m pulling back the curtain on real coaching conversations—and what I found might surprise you. This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus. What’s fascinating? The problems...
How Photographers Can Create Passive Income Through Their Content with Affiliate Marketing 16.03.2026 27:45
Ever wondered if there’s a way to make money in your photography business without taking on more clients or working more hours? In this episode, I’m diving into one of my favorite revenue streams—affiliate marketing. I'm breaking down exactly how photographers can start earning commission by recommending tools and products they already use. Affiliate marketing has brought over $100,000 into m...
173: Building Stability for Photographers in 2026 ft. Laura Esmond 09.03.2026 43:52
What do you do when your industry feels different, inquiries feel slower, and the strategies that used to work don’t hit the same way anymore? In this episode, I’m sharing a conversation that originally aired on Laura Esmond’s podcast, where we talked honestly about what’s working in marketing in 2026, how photographers can build more stability in uncertain seasons, and why diversification matters...
172: Ambitious Motherhood: The Rhythms Powering My Business as a Mom of 3 02.03.2026 20:47
What if your business could actually support you in your hardest seasons instead of draining you even more? In this episode, I’m sharing what I’m leaning on this year to show up, get paid, and stop feeling like I’m constantly on the struggle bus. After having my third baby, I’ve had to find new rhythms in both life and business. Instead of trying to force my old routines to work, I’ve simplified,...
171: How Long Will It Take To Add A New Revenue Stream To Your Business? 23.02.2026 11:39
What if building a new revenue stream in your photography business didn’t take two years, but instead took 90 days or less? In this episode, I’m answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream? If you’ve been craving more freedom, more flexibility, and more stability in your business, but you’re worried abou...
How I Built a 20-Hour Work Week: 7 Scheduling Changes That Actually Worked 16.02.2026 23:10
If you work less than full-time hours in your business, than you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on how much I worked. Now my hours are half of what they were before, but the good news is that even on part-time hours, you can still make an impact and an income. In today's episode, I'm sharing 7 ways I stre...
The Photographer’s Guide to More Predictable Income 09.02.2026 13:19
When you run a service-based business, especially one that is seasonal, managing your cashflow can be a struggle. In today's episode, we're exploring the importance of financial stability, how to diversify your revenue, and creating accountability in your business. In This Episode You'll: Explore revenue diversification. Learn about potential revenue streams. Hear common obstacles y...
Expanding Beyond Photography: How I Diversified My Revenue and Repositioned My Brand 02.02.2026 21:12
Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income. This episode originally aired on February 17, 2025. In This Episode You'll:...
170: Why Diversifying Revenue Is a Power Move (Not a Sign You’re Falling Out of Love With Photography) 26.01.2026 16:34
What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better? The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respecte...
169: Too Many Ideas, Not Enough Time: How to Decide What to Work on Next 19.01.2026 24:09
Every day in business and life, we make hundreds of decisions, both big and small. If you’ve ever wondered how to choose what truly matters when everything feels important, this episode is for you. I’m unpacking exactly how I make choices in my business and life from a place of clarity, confidence, and alignment (without burnout or guilt). Today’s episode was inspired by an audience question about...
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