Joy Michelle, Coach for Photographers

Called to Both - Balancing Motherhood and Business for Photographers

Business EN ↓ 228 episodes

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!  On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called t...

Author

Joy Michelle, Coach for Photographers

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jul 6, 2026

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Episodes

168: What’s Working, What’s Not: A Business Audit for Established Photographers 12.01.2026

If you’re booked, busy, and still not seeing the income you want, It’s time to pause and take a closer look at your business. In today’s episode, we’re taking you on a guided audit to help you identify what’s working, what’s not, and where small shifts could make the biggest difference. We’ll look at the core areas of your business so you can focus your time and energy on what actually moves the n...

167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire 05.01.2026

If you've ever said, “I just need more visibility,” this episode is for you. What if your problem isn’t in your reach, but instead it’s what happens after someone reaches out? You don’t just need more eyeballs on your brand. You need a process that converts the eyeballs into bookings. In this episode, we're talking about the invisible sales leak that could be quietly costing you thousand...

166: 5 Minute Mindset Reset: For When You Feel Stuck Under Old Expectations of You 29.12.2025

Feeling stuck under the weight of old content expectations? Let’s reset that. If you’ve been creating content for a while, you’ve likely evolved—personally, professionally, and energetically. Your business may have shifted. Your offers may have changed. Maybe your voice has gotten bolder, wiser, or simply more you . And yet, your content? It still feels stuck in the past. This tension between who...

165: The Emotion Nobody Talks About: Creative Resentment — and How to Reset Before a New Year 22.12.2025

You’re not burnt out. If anything, you’re probably resentful. There’s an emotion many creative business owners carry into the new year without even realizing it: creative resentment. It comes from the quiet frustration that grows when you’re underpaid, overbooked, and undervalued—and no one is talking about it. In this episode, I break down what creative resentment actually is, how it creeps in, a...

164: 2025 Year in Review: Highs, Lows, Lessons, and What’s Coming Up Next 15.12.2025

This year taught me more than I ever expected. There were wins, challenges, business growth, motherhood, maternity leave, and more. In this episode, I’m walking you through my full Year in Review, highlighting what worked, what didn’t, the surprising lessons learned, and what I’m taking into 2026 with renewed clarity and intentional focus. Listen in as I share insights from a year that included la...

163: If I Were Coaching You Today, Here’s What I’d Ask… 08.12.2025

What if the clarity you’ve been looking for in your business was just a few powerful questions away? Today I’m bringing you to a coffee shop with big mugs filled to the brim and walking you through the questions that help reveal what’s holding you back and what’s possible next. Join me for 10 minutes to sit, breathe, and reflect as I walk you through each of these questions. In this Episode: Why a...

162: Is It Time to Work With a Business Coach? Here Are 7 Signs You Are Ready 01.12.2025

What if the thing holding your business back isn’t strategy, but the fact that you’re trying to build it alone? Whether you're bumping up against an income ceiling, drowning in ideas, or craving clarity in your next season, there are real signs that you’re ready for support in your business. In this episode, we’re diving into the seven signs you might be ready to work with a business coach. I...

161: The Perfectionist’s Guide to Actually Hitting Publish and Gaining More Visibility Online 24.11.2025

Feeling stuck in draft mode again? If you're constantly tweaking, editing, and saving your content for “later,” only to never hit publish, you’re not alone. Today we’re diving into the very real cost of perfectionism in your content strategy and what it’s stealing from your business. I’m sharing tangible strategies, mindset shifts, and personal insights on how to get out of your own way and a...

160: The 3 Revenue Streams Every Creative Should Have in 2026 (Beyond Your Core Offer) 17.11.2025

What if the only way you were making money in your business was about to shift and you didn’t have to say yes to one more client to do it? As a service provider I got comfortable: one offer, bookings flowing, dream clients, but I also knew there was a cap. If I didn’t add something, I was stuck trading time for money forever.  So I took action. And you can too. In today's episode, I'm sh...

159: My Wall Calendar Method for Staying on Track with my Business Goals as a Busy Mom 10.11.2025

What if your wall calendar transformed the way you run your business? I know a wall calendar might not sound thrilling, but hear me out. In this episode, I’m walking you through how I made the big wall calendar in my office become one of the most helpful tools I’ve used all year in my business. As a mom of three navigating maternity leave, shifting seasons, and ambitious business goals, this simpl...

Why Waiting for Inspiration Is Holding You Back 03.11.2025

Have you ever found yourself saying, "I can't create today because I'm just not feeling it." You may have bought into the lie that you need to be inspired to create. Maybe it's not as obvious, but it could be that you're putting off non-creatives tasks as well. Inspiration is fickle and you can't wait for it to show up for you to work in your business. Your busin...

158: How to Plan Your Week When Every Day Looks Different [Productivity for Working Moms] 27.10.2025

Are you stuck trying to plan with an unpredictable schedule? Being both a mom and an entrepreneur, every day can be different. That’s why today I am sharing a few solutions that have made a world of difference in my productivity and business.  Today's episode is brought to you by Forewarn : As photographers and creatives, we often walk into sessions with little to no background on the people...

157: 3 Productivity Traps That Keep Creative Business Owners Stuck (and How to Fix Them) 20.10.2025

Feeling scattered, overwhelmed, or stuck in your business, even though you’re doing all the things? In today’s episode, I’m sharing the 3 productivity traps that myself and other business owners commonly fall into. If you’re feeling more busy than productive and unsure how to get out of it, this episode is for you.  In This Episode You’ll: Learn the 3 common productivity traps that business owners...

How I Turn Every Piece of Content Into Profit 13.10.2025

Have you ever felt like creating content in your business was a complete waste of time? Whether you're not seeing the payoff or you're simply discouraged in your content creation cycle, this episode will help ensure that your content makes you money! When your content strategy starts with income, you'll see the results you're looking for. Want to make more money in your busines...

156: I Don’t Like My Business Anymore… Now What?—How to Pivot a Photography Business 06.10.2025

It's not that you hate your business—you might have just outgrown it. This week, I’m sharing a deeply honest conversation inspired by a Voxer message from one of my clients who realized that she no longer wants her current business to be her reality five years from now. If you’ve ever felt disconnected from your own work or unsure how to pivot, this episode is for you. I walk you through the...

155: Appealing to Different Buyer Types on Your Website and Within Your Marketing Strategy 29.09.2025

What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently. We’re diving i...

154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices 22.09.2025

I’ve been getting lots of DMs lately asking: How do you homeschool your kids while growing a business? In today's episode, I peel back the curtain on my life as a 2nd generation homeschool mom, including the decisions, curriculums, schedule, and mindset I use so both my business and my kids can thrive. Since I grew up homeschooled, this path has always felt familiar, but now I’m doing it in a...

5 Books About Business & Money You Should Read as an Entrepreneur 15.09.2025

What’s on your reading list for your business? Today’s episode features five of my top recommendations for business books to read over the next year. In This Episode You'll: Find 5 new books to add to your reading list for your business. Explore the different styles of business finance books available. Hear why I recommend each of these for every entrepreneur! Find it quickly: :41 Top 5 Busin...

Visibility Made Simple: A Marketing Plan You’ll Stick To 08.09.2025

Are you hoping for more clients in your business? Whether you're new to your business or you've been in the gam for a while, you know that unless you have customers, you can't have a successful business. So what's the answer to getting in front of those potential customers? A visibility plan. Our visibility marketing activities are often the first to get dropped in our business...

Capacity, Confidence, & Cashflow: Pricing Strategies That Work for Creatives 01.09.2025

The power in entrepreneurship is that we get to determine our own pricing, but then we're faced with our potential clients being the ones who determine if they're willing to pay that price. In today's episode, we're discussing pricing strategies for creatives so that you can determine how to set or raise your prices! In This Episode You'll: Learn how to raise your prices....

153: The 5 Most Common Mistakes Moms Make When Balancing Business & Family 25.08.2025

If you’ve ever felt stuck trying to grow your business while being the present mom you want to be, this episode is for you. I’m diving into the five most common mistakes I see over and over again in my coaching work with entrepreneurial moms. These are the traps that keep us spinning our wheels, feeling like we’re failing in both motherhood and business, and I want to help you avoid them. I'm...

The Introvert’s Guide to Growing Your Business 18.08.2025

Being an introvert comes with its own challenges, but can you build a business and be successful as an introvert? As a business owner who identifies as an introvert, I'm here to tell you YES! In today's episode, I'm sharing how you can grow a business as an introvert by using it to your advantage, without letting it get in the way of your success. In this Episode: Why “introvert” is...

152: Time, Talent, Tools - Which should you invest in? 11.08.2025

When the options for investing in your business feel endless, how do you actually choose the right one? From hiring a team member or coach to buying new software, there are so many places to spend your money. In this episode, I'm sharing the exact 3 T’s Framework I use to figure out where my next investment should go and how I’ve applied it to my own business. This approach will help you asse...

How to Become Every Podcast Host’s Favorite Guest 04.08.2025

If you're thinking about being a guest on more podcasts this year, you're in the right place! In today's episode, I'm sharing how you can become a favorite podcast guest that is remembered and asked back! From creating a wonderful experience for the host, providing unique and valuable education to their listeners, and going above and beyond to stand out, it's time to get v...

151: My Home Birth Story 28.07.2025

I’m back—and this time, I’ve got a new baby in my arms and a whole birth story to share. This episode is a deeply personal one. I’m pulling back the curtain on my third maternity leave, giving you an honest look into my home birth with baby Wesley, and talking about what postpartum has looked and felt like this time around. It’s my first time experiencing birth while also being a podcast host, so...

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