Joy Michelle, Coach for Photographers

Called to Both - Balancing Motherhood and Business for Photographers

Business EN ↓ 228 episodes

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!  On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called t...

Author

Joy Michelle, Coach for Photographers

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jul 6, 2026

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Episodes

150: How to Reclaim Your Energy & Focus as a Mom & Entrepreneur with Kim Perez 21.07.2025

Feel like you're running on fumes? You’re not alone. As a newly postpartum mom of three, this episode could not have come at a better time—and I know it’ll meet you where you are too. I invited functional nutritionist Kim Perez of Root and Branch Nutrition to walk us through why mom entrepreneurs are especially prone to exhaustion and how to reclaim our energy without adding more to our plate...

149: How to Turn Your Slow Season into Revenue with Rachel Lee 14.07.2025

What if your slow season could become your most profitable one? In this episode, guest host Rachel Lee take the mic to share her journey from booked-out creative to strategically building a business that runs beyond her physical presence. We talk about the mindset shift from service provider to systems creator, and how motherhood pushed her to rethink her work and time. In this Episode: How to “bu...

148: Let It Go to Grow: The Real ROI of Delegation for Entrepreneurs with Nata Salvatori 07.07.2025

There is one skill could change everything—and you might be resisting it. we're handing the mic to Nata Salvatori, a photographer, business coach, and podcast host who is diving into one of the most essential and misunderstood strategies for sustainable business growth: delegation.  Listen in as she shares her personal journey from working in healthcare with a full support team to building he...

147: Burnout, Boundaries & Business: How Slowing Down Can Help You Thrive Again ft. Sabrina Gebhardt 30.06.2025

Ever feel like you're running your business on fumes and calling it success? This week, we're handing the mic to Sabrina Gebhardt, longtime photographer, business coach, and mom of three, who shares her personal story of burnout and the radical shifts that brought her back to life and creativity.  You'll hear how Sabrina recognized she was in survival mode, the “fixes” that didn’t w...

Showing Up In Your Business—Even When You're Not at 100% 23.06.2025

As an ambitious mom running a business, finding the balance between meeting your goals and managing life’s demands can be downright exhausting. If you’re feeling uninspired yet grappling with deadlines, projects, and ambitions, you’re not alone. In this episode, I’m sharing the systems I use when I have to show up for my business despite how I’m feeling.  In This Episode You'll: Explore avenu...

146: Adjusting to New Motherhood and Entrepreneurship ft. Julie Fried 16.06.2025

The first month of motherhood broke her—yet rebuilt her into someone new and even more beautiful. If you’re struggling to adjust to motherhood and running your business, you aren’t alone. In this episode of the Called to Both podcast, guest host Julie Fried shares about her first life-changing month of motherhood. Julie became a mother through adoption, and her story perfectly captures the tension...

145: How to Transform Your Business and Motherhood through Tiny Habits® ft. Tara Whitaker 09.06.2025

Want to know the secret to creating sustainable habits that actually work? It’s not about repetition or motivation, it’s about your emotions. In this episode, Tara Whitaker takes over the mic to unpack the real secret to creating habits that stick—no, it’s not 30 days of repetition, and no, you don’t need more willpower. She introduces the concept of Tiny Habits ® and how starting small can lead t...

The 1% Rule: A Smarter Way to Grow Your Business This Summer 02.06.2025

Could doing less be the secret to staying sane this summer? In this episode, I’m sharing how the pressure to do more impacts business owners and how simplicity can lead to less, but better.  [This episode is a re-run. It originally aired on June 17th, 2024.] In This Episode You'll: Find the power of simplicity.  Explore the value of less is more.  Why 1% improvements can lead to 68% growth in...

144: How to Plan a Month of Content in Just 6 Hours (Without Burning Out) ft. Carli LeBlanc 26.05.2025

Reality check: Content creation doesn’t have to feel overwhelming. There are 720 hours in a month, and you only need six quality hours to plan, create, and schedule an entire month’s worth of content.  In this episode of Called to Both, guest host Carli LeBlanc walks us through her exact six-hour content creation plan. Not only does this plan save you time and energy, but it’s effective. Her strat...

143: Working from Home During Summer Break: Mom Business Tips & Encouragement with Cait Howard 19.05.2025

With school almost out of session for the year, your routine is about to go through an upheaval. How do you balance your business and family life during the summer months?  Today’s episode continues the guest host series, where inspiring women entrepreneurs take over the podcast while I am on maternity leave. Cait Howard of Amplify Boutique offers tangible tips that will help you create a summer s...

142: Systems That Actually Work: Thrive in Business and at Home ft. Lydia Fine 12.05.2025

As a business owner and mom, do you feel like you’re juggling a million responsibilities and dropping half of them? Do you lack systems that help your business and home life thrive? If so, this episode is for you.  Listen in as guest host Lydia Fine shares the tried-and-true systems that allow her to run a successful business and show up as a mom. Lydia is the founder of Apollo and Ivy Photography...

141: 3 Ways to Optimize Your Business (WITHOUT Overworking) So You Can Spend More Time With Your Kids ft. Elizabeth McCravy 05.05.2025

Want more time to spend with your kids? Today’s episode continues the guest host series, where inspiring women entrepreneurs take over the podcast while I am on maternity leave. In this episode, Elizabeth McCravy shares three of her tips for optimizing your business to create meaningful time with both your business and your family.  In This Episode You'll: Meet Elizabeth McCravy Learn three t...

140: 4-Step P.L.A.N. to DOUBLE Your Productivity with Littles at Home ft. KyAnn Molina 28.04.2025

Want to know how to get more done without working more hours? This episode of Called to Both is the first one in a new series. As I step away for maternity leave with my third little one, I thought it’d be fun to invite guest hosts to take over the podcast. These are women that I have admired and learned from for a long time, and I’m so excited for you to get to know them. This week’s guest host i...

139: Turn 1 Piece of Content Into 10 | Content Repurposing 21.04.2025

Are you curious about content repurposing, but worried it will add a ton of work to your plate? In this episode, I’m going to show you how to save time and energy with a sustainable content repurposing plan. These are the exact strategies, tools, and templates I use to turn one piece of content into 10 for my business.  This episode is part two of my content repurposing series, so make sure to che...

138: How to Repurpose Your Content Like a Pro 14.04.2025

Ready to maximize your reach, engagement, and bookings with your content? You don’t have to churn out new posts constantly. You can learn to recreate your content like a pro so that it works harder for your business. This episode of the Called to Both podcast is the first in a new series that is all about content repurposing. We’re going to break down what repurposing content is, what it isn’t, an...

Become the Expert Everyone Recommends By Building Your Brand Authority 07.04.2025

What would it take to become the go-to expert in your field? In today’s episode, I’m sharing how you can develop a visibility plan and build brand authority.  [This episode is a re-run. It originally aired on October 31st, 2022.] In This Episode You'll: Explore building a visibility plan. Understand brand authority. Take three steps to building brand authority. Find it quickly: 3:36 - Two Key...

3 Ways To Scale Your Business Without Increasing Your Work Hours 31.03.2025

Ready to unlock unlimited business growth? In today’s episode, I’m sharing the three primary characteristics of successful businesses, which allow business owners real balance in their lives.  [This episode is a re-run. It originally aired on September 25th, 2023.] In This Episode You'll: Explore the three things successful business owners do to unlock growth. Understand how successful busine...

137: Introducing… Affiliate Boss: A Step-by-Step Course for Affiliate Income 24.03.2025

I’m beyond excited to finally share the details of my new course: Affiliate Boss—the ultimate course for service providers and personal brands looking to generate affiliate income. This launch has been two years in the making, and I know many of you have been eagerly waiting for it's release. The doors are officially open, so let’s dive into what you can expect inside the program. If you join...

136: Planning For My Third Maternity Leave as a Self-Employed Business Owner: What I’m Doing This Time Around 17.03.2025

Are you planning an upcoming maternity leave as a self-employed business owner? In today’s episode, I’m sharing my plans for my third maternity leave: what I’ve learned from the past, what I’m doing differently this time, and what you can do to prepare your own business for your leave.  Listen in as I walk through the steps you need to take and the decisions you need to make to be able to walk awa...

135: 3 Advanced Affiliate Marketing Tips That Will Make You More Income 10.03.2025

If you’ve been dabbling in affiliate marketing and you’re ready to make more money with it, this episode is for you. I’m sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing. As you know, I’m in the process of creating my course on affiliate marketing right now, so all of these things are fresh on my mind as I write the modules, record, and d...

134: Why You Aren’t Making Much Affiliate Income and How to Fix It 03.03.2025

Is your affiliate marketing bringing in less income than you’d hope? In today’s episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I’ll also share some simple fixes so you can get your affiliate marketing business back on track. In This Episode You'll: Learn the five most common mistakes that I see with affiliate marketing Learn si...

133: Affiliate Marketing for Photographers: Where to Start and What to Promote 24.02.2025

If you’re a photographer who isn’t taking advantage of affiliate marketing, you’re leaving money on the table. In this episode, I’m sharing my experience with affiliate marketing and why I think it’s the best way for photographers to diversify their income. We’re diving into all the basics and I’m giving you a step-by-step guide to get started with affiliate marketing. You’re going to want to grab...

132: How I Started to Become Known For (and Make Money From) Things Beyond Photography Services 17.02.2025

Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income.  In This Episode You'll: Get my story of adding additional streams of income...

Your Confidence Blueprint: 3 Steps to Boss-Level Business Success 10.02.2025

Do you want to feel like a total boss in your business? In today’s episode, I’m talking about building confidence in your business, stepping into that role of really feeling like the boss, and some key areas to cultivate confidence in your business.  [This episode is a re-run. It originally aired on February 27th, 2023.] In This Episode You'll: Learn how to step into the role of boss in your...

How to Handle Unsupportive Friends & Family as an Entrepreneur 03.02.2025

What do you do when your support system doesn’t support your business? In today’s episode, I’m sharing how to handle unsupportive loved ones as an entrepreneur. [This episode is a re-run. It originally aired on January 16th, 2023.] In This Episode You'll: Identify how lack of support shows up in others. Learn two mindset shifts to help you handle the lack of support. Explore how to set bounda...

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