Joy Michelle, Coach for Photographers
Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called t...
Author
Joy Michelle, Coach for Photographers
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
131: 7 Content Ideas to Boost Your Visibility & Brand Authority 27.01.2025 21:11
Are you stuck trying to figure out what to post? In today’s episode, I’m sharing seven content ideas for boosting your visibility and brand authority. This is the episode for when you have “nothing” to post! In This Episode You'll: Learn why content is crucial for your brand Get my seven content ideas for boosting visibility & brand authority Hear my last BONUS tip! Find it quickly: 5:32...
130: Personal Branding: Your Secret Weapon to Standing Out 20.01.2025 24:50
How do you differentiate your business in a crowded market? In today’s episode, I’m sharing what I believe is the secret weapon for standing out. I’m diving into my top seven tips for strengthening your personal brand, and how to use it for long-term success. In This Episode You'll: Learn why a personal brand is so powerful Get my seven tips on how to strengthen and clarify your brand Become...
129: Raising Your Prices: Overcoming Fear and Adding Value as a Service Provider 13.01.2025 22:20
Are you hesitant to raise your rates? In today’s episode, I’m discussing the double-edged sword that is setting your own prices as a business owner. Plus, I’m sharing my advice for evaluating your current business and building a confident money mindset. In This Episode You'll: Evaluate your current business Get tips on increasing your rates Dive into your money mindset Find it quickly: 2:03 -...
128: Your 2025 Marketing Plan: The 3 Strategies you Need to Attract + Convert More Clients 06.01.2025 23:14
It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients. In This Episode You'll: Hear my own marketing plan. Explore content, visibility, and conversion for your bu...
10X Your Visibility: How to Make Video Content Work for You 30.12.2024 21:25
Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today's episode, I'm sharing three tips for creating video in your business as a busy entrepreneur! [This episo...
127: Training Your Audience to Engage with Your Content and Talk Back to You 23.12.2024 19:14
How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you! In This Episode You'l...
[Best of Business Growth] Fail-Proof Goal Setting: The Secrets to Success 16.12.2024 16:54
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing how to go about setting goals in your business plus resources that I recommend to get the most out of your planning session. [This episode is a re-run. It originally aired on December 12th, 2022] In This Episode You'll: Learn how to set goals in your business. Explore tips for winning w...
[Best of Annual Planning] Mastering Your CEO Weekend: A Guide to Your Year-End Review 09.12.2024 17:06
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing my own goal setting and planning process with you to help you get ready for the year ahead. [This episode is a re-run. It originally aired on December 5th, 2022] In This Episode You'll: Plan your best business year yet. Know what data points you need for planning. Map out your next CEO...
126: Tired & uninspired? Systems to have in place so you can still get things done! 02.12.2024 21:03
Are you feeling tired and uninspired, but still needing to work? In this episode, I’m sharing the systems I use when I have to show up for my business despite how I’m feeling. In This Episode You'll: Explore avenues of inspiration. Hear systems for productivity. Understand what to do when it's time to work. Find it quickly: :02 - Balancing Business and Burnout 1:09 - Host Introduction a...
125: The Secret to Working Less So You Can Make More with Shay Cochrane ft. Independent Business 25.11.2024 50:47
Can you build a successful business without constantly working? In this episode, Shay Cochrane shares how she has built multiple six-figure businesses while only working 16 hours a week. This episode originally aired on Honeybook’s Independent Business podcast . In This Episode You'll: How to earn more by working less Making your business work with your life How to conduct an 80/20 analysis o...
124: 5 Books About Business & Money You Should Read in 2025 18.11.2024 12:21
What’s on your reading list for 2025? Today’s episode features five of my top recommendations for business books to read next year. In This Episode You'll: Find 5 new books to add to your reading list for 2025. Explore the different styles of business finance books available. Hear why I recommend each of these for every entrepreneur! Find it quickly: :41 Top 5 Business and Money Books for 202...
123: Your Roadmap to a Profitable 2025 11.11.2024 25:36
Do you have financial goals for 2025? Today’s episode dives into planning for profitability in your business. I’m sharing my best tips and steps that I take in my own business to plan for profit. In This Episode You'll: Explore my plans for a profitable 2025. Learn the key elements of a profitable business plan. Find ways to explore untapped potential in your business. Find it quickly: 2:09...
122: Life Update: Pregnant with Baby #3! 04.11.2024 16:54
I’m pregnant! Today’s episode is a personal life update. I’m sharing how my pregnancy is going, plus my plans for the end of the year and how we are getting ready to have another baby join our family. In This Episode You'll: Hear an update on our lives! Explore this season of rest. Find out what's coming up. Find it quickly: 2:35 - Navigating a Year of Change 4:19 Pregnancy Journey and C...
121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started 28.10.2024 13:19
When you run a service based business, especially one that is seasonal, managing your cashflow can be a struggle. In today's episode, we're exploring the importance of financial stability, how to diversify your revenue, and creating accountability in your business. In This Episode You'll: Explore revenue diversification. Learn about potential revenue streams. Hear common obstacles y...
[Best of Visibility Strategies] Leveraging Other Audiences for More Brand Visibility 21.10.2024 16:40
If you're looking to add more visibility to your business, one of the fastest ways to do this is by borrowing audiences. When you get yourself in front of other people's audiences, you're able strategically share your knowledge, your offerings, and meet them where they're at. In today's episode, I'm walking you through four steps to borrowing audiences! [This episode...
[Best of Productivity] Does Your Business Need a Power Hour? 14.10.2024 11:29
If you're like me and love hearing what others are doing with their time inside their business, today's episode is for you! What can you get done in 60 minutes in your business? In today's episode, I'm sharing a concept that has changed my work days—the power hour. Listen in as I share about this concept, how I'm managing my time with timers, and how I build out my task li...
[Best of Business Podcasts] Pivoting in Business: When It's Time & Strategies for Success 30.09.2024 15:01
Is it time for a pivot in your business? Whether you're contemplating a pivot or ready to make it, this episode is for you! Listen in as I highlight the signs that indicate you might be ready to pivot, along with 5 ways to make your pivot ahead more successful! [This episode is a re-run. It originally aired as episode 80 on September 11, 2023] In This Episode You'll: Understand the chall...
120: Never Stop Growing as an Entrepreneur: Navigating Setbacks and Challenges 23.09.2024 47:14
If growth is something you're after in your business, you have to be willing to face the discomfort that comes with it. In today's episode, I'm sharing a conversation I had with Dan Moyer about my own experience with growth and how we as business owners can sustainably build a business we love while living a life we want. [This episode is a re-run. It originally aired on Dan Moyer&a...
[Best of Marketing] 3 Tips for Marketing to Multiple Audiences 16.09.2024 20:18
Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today's episode, I'm giving you the permission to do more in your business and sharing the tools you need to do it! [This episode is a re-run. It originally aired as epis...
119: Unlocking Rapid Business Growth with Education with Angie McPherson 09.09.2024 41:57
I'm often having conversations with fellow entrepreneurs about all the things we don't hear talked about publicly, but in today's episode, you're going to hear what one of those conversations sounds like. Angie McPherson invited me to chat about our own educational investments on her podcast and it was just too good not to air here! Listen in as we share the wins, the lessons l...
[Best of Marketing] 5 Folders You Need for Faster Social Media Posting 02.09.2024 11:06
If you've ever found yourself scrolling and scrolling through your phone to find a specific photo to post on social media, scroll no more. This episode is for you—I'm sharing the exact system I use to organize my photos and videos on my phone! This eliminates the headache of not knowing what to post, but also saves you time and effort when picking your content! [This episode is a re-run....
118: Pricing Your Services as a Creative 26.08.2024 19:07
The power in entrepreneurship is that we get to determine our own pricing, but then we're faced with our potential clients being the ones who determine if they're willing to pay that price. In today's episode, we're discussing pricing strategies for creatives so that you can determine how to set or raise your prices! In This Episode You'll: Learn how to raise your prices....
117: What Marketing is Working Best in 2024 for Photographers? 19.08.2024 11:21
As a business coach, I get a front row seat to so many businesses to see what's working and not working! In today's episode, I want to share what I see working for photographers in 2024 in their marketing! Listen in to snag some of my best marketing tips this year! In This Episode You'll: Explore what's working for photographers. Narrow down where to invest your marketing effor...
116: Have You Been Believing This Lie About Inspiration? 12.08.2024 7:47
Have you ever found yourself saying, "I can't create today because I'm just not feeling it." You may have bought into the lie that you need to be inspired to create. Maybe it's not as obvious, but it could be that you're putting off non-creatives tasks as well. Inspiration is fickle and you can't wait for it to show up for you to work in your business. Your busin...
[Best of Business Coaching] Reset Your Business with a Mid-Year Review 05.08.2024 19:27
Are you looking for clarity in your business and where you're going? A great time to do that is in the middle of the year by reflecting on what you've accomplished, resetting goals, and building a better plan for the next six months based on that data! In today's episode, I'm sharing exactly how I approach my mid-year business review process. [This episode is a re-run. It origi...
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