Called to Both - Balancing Motherhood and Business for Photographers

If you take your business growth seriously and you also like having a life and having margin very intentionally built into your life, then you are actually going to be a big fan of this episode. Today I'm sharing intentional growth practices for a sustainable business. In This Episode You'll: Explore the importance of radical honesty and accountability. Be challenged to establish your dr...

Are you paying yourself consistently in your business? This is an issue that many entrepreneurs face. For me, Profit First truly shifted the way I do business. Listen in as I share how implementing Profit First allowed me to become the CEO of my business and pay myself consistently while also giving purpose to my work. This conversation originally took place on my friend Val Marlene's podcast...

Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner! [This episode is a re-run. It originally aired as episode 65 on May 29, 2023] If you’re enjoying the co...

Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business! [This episode is a r...

If you set up your Google Business profile when you first started your business, but haven't touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially rank on Google. In today's episode, I'm sh...

I believe that there is a direct correlation between your level of organization in the systems in your business and your level of profitability. A lot of creatives look a lot more professional on the outside than they are actually organized for on the backend. In today's episode, I'm sharing five organization tips for your photography business—it is possible to run a creative business wh...

Our time is limited, especially during the summer months. Doing less, but with more intention could be the secret to staying sane this summer while also growing your business without burning out. The pressure to do more and create more is just a constant as a business owner. The truth is oftentimes you don't actually need to add something new to your plate in order to see success in your busi...

Can I let you in on a little secret? This year, I have a goal of doubling my take-home pay in my business. Through using the Profit First method, I'm hoping to increase my revenue and increase my take home pay! Listen in as I'm sharing a few things I'm doing to strategically support this goal of doubling my profitability.  In This Episode You'll: Explore why it's important...

I recently hit 60k subscribers on Youtube and as I reflect on my time creating content on the platform, there are a lot of things I've learned along the way. In today's episode, I'm sharing three surprising lessons I've learned while growing my Youtube channel! Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off. Lear...

If you are ready to start attracting dream clients who see your trustworthiness and credibility, it might be time to look at how you're presenting yourself online. Say goodbye to haggling over your pricing, long lead times for bookings, and bad clients. In today's episode, I'm sharing 5 ways you are losing authority online and how to fix it. [This episode is a re-run. It originally...

When others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today's episode, we're discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey. If you've ever felt like you are an outsider in your own industry or have face criticism and gossip that wasn'...

If you work less than full-time hours in your business, than you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on how much I worked. Now my hours are half of what they were before, but the good news is that even on part-time hours, you can still make an impact and an income. In today's episode, I'm sharing 7 ways I stre...

Are you using data to make informed and aligned decisions in your business? In today's episode, we're diving into how you can make data-driven decisions that improve your business, along with what types of data you should consider tracking! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in th...

As a part of this business reboot series, one of my goals is to help you get more clients. I think a big part of that is through being seen by new people—it's time to amplify your presence! In today's episode, we're exploring three methods of visibility! If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you...

As we dive into part two of the business reboot series, it's time to talk about your roadmap. In today's episode, we are creating a roadmap so you feel clear and organized in your plan. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> Toda...

Welcome to our brand new series, The Business Reboot! Over the next four episodes, we're going to hit the reset button on our businesses to gain clarity, attract new clients, and fall back in love with your business. In today's episode, we're exploring the foundation of your business through assessing, reflecting, and clearing out the clutter! If you’re enjoying the content we’re cr...

When you’re called to both, it can feel like you are being pulled in one million directions at all times. Not only do you have to make an unreasonable amount of decisions in a day, but we’re also distracted by both physical and digital clutter in our everyday lives. In this episode, I’m sharing how you can create more time and space in your days by building more margin and whitespace. [This episod...

Welcome back to our Ask Joy series, where I'm answering your listener-submitted questions here on the podcast! In today's episode, we're discussing team building, delegation, and running multiple brands. Listen in as I share a little behind the scenes of my business and how it operates day to day! If you’re enjoying the content we’re creating on the podcast and want to connect with...

If you're ready to stop making up your marketing each week or month as you go along, this episode is going to be your guide. It's time to end the "spray and pray" marketing strategy you've been piecing together and focus on how you can consistently gain steady leads that turn into clients. In today's episode, I'm sharing three ways to end the "spray and pray...

Today we're celebrating 100 episodes of Called to Both, the podcast for the ambitious woman raising both children and growing a business that she loves. As we celebrate, I want to share some of the best parts of hosting a podcast, my favorite episodes, and how you can celebrate with us! Plus you can enter our 100th episode giveaway! If you’re enjoying the content we’re creating on the podcast...

From maternity leaves to sabbaticals, taking time off from your business takes a lot of thought and intentional planning. As entrepreneurs and self-employed business owners, we don't have PTO or company policies that cover these important details. In today's episode, I asked four of my fellow podcast hosts who are called to both to share their own advice on how to prepare your small busi...

If you've ever found yourself scrolling and scrolling through your phone to find a specific photo to post on social media, scroll no more. This episode is for you—I'm sharing the exact system I use to organize my photos and videos on my phone! This eliminates the headache of not knowing what to post, but also saves you time and effort when picking your content! If you’re enjoying the con...

While there are so many topics we cover here on the podcast, I wanted to answer the questions of our listeners! I recently put a poll up on my Instagram stories asking you all what you wanted to know about business, motherhood, balance, and everything in between! In today's episode, I'm answering a few of those questions about balancing client work, dealing with slow seasons, finding suc...

Have you ever felt like creating content in your business was a complete waste of time? Whether you're not seeing the payoff or you're simply discouraged in your content creation cycle, this episode will help ensure that your content makes you money! When your content strategy starts with income, you'll see the results you're looking for. If you’re enjoying the content we’re cr...

Does every day feel like a win to you? Everyone has rough days, but I've created three simple hacks for winning the day, every day. In this episode, I'm sharing how to create a more favorable life and business by making very small changes in your day to day! (This episode is a re-run. Original airdate was April 1, 2022) If you’re enjoying the content we’re creating on the podcast and wan...