Business of Therapy®

Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 views. Again. Here's the truth, though: getting low views doesn't automatically mean your content is bad. In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers,...

I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!! But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and buil...

Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy . These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here.  I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all...

Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave.  Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time! Wherever you are, I know it can feel kind of tricky navigating this im...

Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my coaching clients and VIP community.  What's really behind this? Comparison. While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not c...

I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.' Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about. If you've ever dreamed of writing a book or expanding yo...

If you're showing up on Instagram, creating content, AND posting consistently, but you're not getting the results you want, you're NOT alone. This is something I hear super often from therapists! In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle!...

Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY more doable than you think! In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. I’ve learned proven methods and strategies that *actually* work, and I want you to understand those (no gatekeeping here). And no… it...

I want to give you a behind-the-scenes look at a part of my private practice journey that doesn’t always get the spotlight. It’s not super sexy or exciting, but… it was pivotal! When I first launched my private practice, I was living in New York City with a full-time job, bills to pay, and zero wiggle room. Insurance was my lifeline!  Getting paneled with insurance allowed me to quickly fill...

I’m excited to welcome Abby Thomason to the podcast today! Abby is an early childhood play therapist and owner of her private practice, Early Emotions. She works with parents virtually and travels to schools and homes to provide play therapy to kids in the early years. She’s passionate about creating treatment that incorporates the entire family system, because we can't have strong child mental he...

Something that comes up a LOT is whether or not therapists should share political content online. I received this question quite a bit last fall (especially during election season). Honestly, there’s no ‘one-size-fits-all’ answer. But…I know it can really feel like a constant ‘push-pull’ for therapists! You want to speak up and share your opinions, but you’re also unsure of how it will land with y...

Let’s be real - some days, you just don’t have the energy to show up on Instagram. Whether you're feeling anxious, not loving how you look, or life is just ‘lifeing’, getting on Instagram can feel like a BIG ask. As a therapist (and especially if you’re running a private practice), those low-energy days are totally NORMAL.  Thankfully, you don’t have to show up perfectly to market your therap...

Do you feel like your Instagram stories are falling flat? You’re posting…but nobody really engages?  Or maybe …you overthink what to post, so you end up not posting at ALL.  If this sounds like you, I promise - you’re not the only one feeling this way! Believe me - I know how awkward it can feel posting to Instagram stories (especially when you’re first starting out). Stories are HUGE fo...

I’m honored to welcome Joe Sanok onto the podcast today!  In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether. For Joe, it was about sustainability, not just growth. Joe Sanok is the author of Thursday...

A question I get asked super often is ‘should you list your therapy rates on your website’?  In short - the answer is YES! But…I want to dive deeper into WHY I believe this is important.  I understand you may not want to do this (like really not want to). I very much relate, because I did NOT want to do this either! I hope this episode gives you the confidence you need to charge the rate...

When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics.  Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered ea...

Do you ever feel like Instagram is taking over your life?? You’re constantly juggling clients, content creation, family time, and everything in between. If this sounds familiar, you’re NOT alone! Boundaries are super important with Instagram, but TBH - that’s something I struggled with early on. It felt exciting and lit me up, but also...really HARD.  Four years later, I’ve mastered boundarie...

I’m super pumped to welcome Lissette Calveiro onto the podcast today! Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens.  She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management,...

Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA) . She posted in our VIP group, basically saying that she was in a ‘funk’ with Instagram. She wasn’t sure if all of the time and energy she was putting in was worth the little growth she was seeing. This message really got me thinking about how valuable it is to TALK about this kind of thing.  As someone wit...

You work SO hard to get someone to schedule an intro call. You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more. You name it, and you’re DOING it to turn that *potential* client into an *actual* client! But…maybe you’re not feeling certain about your current process. If what you’ve been doing isn’t converting people from your int...

Something that I get asked a LOT from other therapists is how to handle negative comments online.  If you’ve been online for any time at all, you’ve probably dealt with some kind of negativity. I know it can feel like your worst nightmare when you have trolls coming for you in the comments section. It really sucks - nobody wants OR deserves to be put on blast like that! But...I really want to...

I’m very excited to welcome Dr. Elisabeth Morray onto the podcast today!  Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING work in her career as a therapist. She’s spent time in leadership and facilitating continuing education training in Acceptance and Commitment Therapy to thousands of licensed clinicians. Elisabeth is currently the VP of Clinical at Alma, a platform tha...

Charging a high rate as a therapist is HARD.  We experience sooo much internal guilt when we choose to do this. It’s our job to work on our money mindset, process through these emotions, and own them. But…what happens when OTHER therapists question your rates?  They put you down for charging a premium rate, and place their limiting beliefs onto you. That shit is even HARDER! This is some...

Dr. Salena Justice is a psychologist based in North Carolina. She specializes in evaluating and treating adults diagnosed with autism later in life. She’s fully remote with her full-time private practice, and is licensed in over 40 states in the U.S. While Salena is crystal clear on who she helps now, it wasn’t always that way. Salena decided to go full-time in her private practice in January 2024...

There's this myth out there that if you want to get more therapy clients, you have to do more work…right? Maybe you think you need to post more on Instagram, or write more blogs. Maybe you believe running more ads or attending more networking events will lead you to more clients.  For most of us, this list goes on and ON! But…what if I told you there was something unexpected you could do, tha...