Business of Therapy®

I’m excited to welcome licensed mental health counselor Michelle Stiles to the podcast! In today’s episode, we’re chatting about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence. This episode is a beautiful reminder that slow growth, brave decisions, and the right suppor...

The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning! Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned! A little bit of...

Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME. I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Ree...

Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you! But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client. Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenl...

I’m excited to welcome trauma therapist Lauren Auer to the podcast! In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral. What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. ...

Today's episode is a FUN one because it's my first Q&A-style episode! It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do. I received a TON of questions about how I did this. If you've been feeling the nudge to create a c...

Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you. The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity! When you understand your analytics, you stop...

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude.  Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more. But it's also one of THE most meaningful and empowering journeys you'll ever take! My hope is that you feel grateful for your business now. If you're not quite there, I hope thi...

So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode! Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room...

I’m excited to welcome relationship therapist Angela Avery to the podcast!  After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career. Fast forward six months - she’s signed 17 new pr...

Here's the truth: therapists make incredible marketers.  You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE! But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift thi...

Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down! In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are...

If you want to grow your private practice, what is the real goal of your marketing? Getting MORE therapy intro calls on your calendar! Let's be real - this is where EVERYTHING starts.  But maybe you've been ghosted after an inquiry. Or maybe you've found yourself in an endless email back-and-forth trying to book a call. Yep, this totally happens, but it doesn't have to stay that way! In today...

I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get clients from Instagram with a small following. Sarra started out in community mental health and has now built a FULL private practice ( Healing Loudly ) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence...

Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward. Y ou are NOT alone in feeling this way! But this also shouldn't hold you back from getting started on Instagram. In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make...

We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team ), make sure to check those out first. They set the stage for today's topic: content. As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel...

Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave. Yep, I'm officially taking October, November, and December completely OFF. A lot of planning and preparation has gone into making this possible. But the...

I'm excited to kick off part one of a three-part series around preparing for maternity leave!  I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either.  In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave.  In thi...

I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today. If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today! Julie didn’...

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice. Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now,...

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice."  Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frust...

If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking about the "scary" IRS kind either! We're talking the fun, action-packed kind that actually gets you results.  In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. And don't forget to grab your pho...

I’m excited to welcome Sara Schreiber to the podcast today to talk about how to earn 6-figures+ with group therapy! Sara and I first connected when she joined PPA in October 2021. She was actually one of the very FIRST therapists in that program. It’s exciting to think about the major growth we’ve both had since then! Sara has built a THRIVING group practice with a full caseload, bringing in 6-fig...

If you've ever frozen up mid-session thinking "how do I say this?!" today's episode is for you! Maybe you need to raise your rates or end therapy with a long-term client, or maybe you need to turn someone away who just isn't the "right" fit. Either way, these convos can be TOUGH! It's even harder when you're in private practice and don't have a supervisor close by to run it by. You're definit...

Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full caseload. You're handling documentation, coordinating care, and still trying to be a human outside of work. Then you remember it's been five days since your last post. UGH. It's no freaking wonder social media feels so overwhelming! Here's the...