Business of Therapy®

I’m excited to welcome holistic therapist Lali Herrera to the podcast today! Lali has spent the past several years building her Instagram presence while growing her private practice. She shifted her approach to content AND leaned into repurposing what was already working. As a result? Lali had one viral Instagram post that led to more than 10k new followers in only two months. Pretty stinking cool...

I can’t believe it, but… We’ve made it to the 100th episode of The Business of Therapy podcast!! TBH - hitting this milestone feels surreal. I’m sooo grateful for every single download, share, review, and listener who has been part of this journey! To celebrate, I want to talk about something I believe is more important than ever for therapists: being on Instagram. In today's episode, I'm sharing...

Ever felt like your Reels are falling flat? It might not be your content ideas - it might be your visuals. B-roll is suuuper simple, and it’s an effective way to speak to your ideal client. It’s literally everywhere on Instagram these days! The text that goes on top is important, but that’s not the only part that matters. Your visuals are really going to impact how well your Reel does! The good ne...

I’m excited to welcome anxiety therapist Rachel Sleeper to the podcast today! Rachel started her therapy Instagram during her last semester of grad school, after not posting anything on any social media platform for 3 years. While still in grad school, she joined Private Practice Academy . Since then, she’s graduated, and FILLED her private practice with cash-pay clients! Now? She’s scaling her bu...

This episode feels a little different than my usual content, but it’s also VERY on brand for me. I’m not one to shy away from talking about money (if you follow me online or have listened to previous episodes, you probably know that). Money, transparency, and building wealth are all super important to me! Today, I’m pulling back the curtain on exactly how and why I pay my son over $15k per year to...

Feeling like the Instagram algorithm is working against you? If that's you, you are NOT alone. I want to break down what Instagram actually says about how content gets pushed. And no, we're not doing any fear tactics, gimmicks, or "secret sauce" that only marketing gurus know! These are facts coming STRAIGHT from Instagram itself. It's totally possible to use them to grow your reach and attract mo...

Does the "summer slump" in private practice stress you out? If so, today's episode is for YOU! No, you don't need to panic. Yes, cancellations can increase in the summer, and your inquiries might fluctuate a little. But none of that means your practice is doomed (I promise)! It's totally possible to keep your caseload full and continue marketing yourself during the summer months. All of this matte...

I’m honored to welcome Licensed Clinical Social Worker Sarah Bolor to the podcast! In today’s episode, we’re talking about how Sarah 3x her income in 4 months. Sarah specializes in helping anxious and overwhelmed high-achieving women build boundaries and reconnect with themselves. As a recovering people-pleaser and a perinatal-loss mom, her work is shaped by both professional training and lived ex...

I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today! In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves. If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit...

If your Instagram isn’t bringing in clients, it’s usually not a consistency problem. It’s a balance problem! Most therapists lean too far one way - either constantly teaching OR constantly relating. But you don’t get clients from just one. Connection builds trust, and authority drives decisions. You need BOTH working together if you really want to fill your caseload! In today's episode, I'm talkin...

Ever feel like your private practice is growing, but your to-do list is growing even faster?? If so, it’s probably time to hire a virtual assistant! One of the FIRST things I recommend once your caseload is full is getting support behind the scenes. Hiring a VA will allow you to get that time back (that you desperately need) AND do the things you love. And yes, doing this will help you continue to...

I’m excited to welcome couples therapist Alea DiGirolamo to the podcast today! Alea has been in private practice since 2022, and her business has changed a LOT in that time. When she first started, she was earning $4200 per month. Alea joined PPA and Reels Membership in 2024, and since then, her business has totally transformed. She’s grown her Instagram community from 1k to over 13.5k followers,...

Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important! Your IG bio is where people decide (in seconds) if they’re going to follow you or click away. If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client. If your goal is to fill your caseload with private pay clients, your bio needs...

If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to. Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!! In today's episode, I'm...

I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today! Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career. By the time this episode is released, Irene will most likely hav...

I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that! Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND sup...

One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact. But today’s guest, EMDR therapist Carolyn Solo, is proof that simply is NOT true! Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scal...

If you’ve ever had a launch not go the way you planned, this episode is for you. Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497). T...

Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are! One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby. Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess...

Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve! If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them . If you’re speaking to everyone, you’re speaking to no one. It will alw...

As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like. Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!! Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent...

I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast! Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session! She’s created a thriving 6-figure practice while only seeing 15-18 clients every week. The best part? She didn’t blow up her caseload or completely burn...

Today’s episode is my first recording as a mom. Everything before this was pre-batched while my baby, Aiden, was still in my belly! Motherhood has been incredibly beautiful. It’s also been deeply humbling and very hard. Since stepping away and coming back, I’ve gotten many questions about what maternity leave looked like for me as a therapist and business owner. The truth? It's VERY different when...

Networking is one of the most underrated (and coolest ) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work! As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed state, or are looking for something...

We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout. If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content! In today's episode, I'm sharing lazy content creator hacks...