Kelly McKenna, Therapist & Business Coach
Business of Therapy®
Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more...
Author
Kelly McKenna, Therapist & Business Coach
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
How She Filled Her Caseload in 4 Months with Maria Reiter 29.01.2025 39:17
I’m excited to welcome Maria Reiter onto the podcast today! Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millennial women struggling with anxiety, trauma, perfectionism, and people pleasing tendencies. As a fellow anxious Gen Z anxious human, Maria can relate to many of the issues her clients are experiencing. She takes a collaborative and empathetic approach, t...
How to Get Therapy Clients With $0 to Spend on Marketing 22.01.2025 22:33
How unusual is it that therapists can start their business with virtually NO startup costs? When you stop and think about it…it’s actually pretty cool! Starting part-time with your private practice is very doable with virtual therapy. As therapists, we can start with very little risk or financial investment. But...we can make an INCREDIBLE income for ourselves and our families! Even if you’r...
How I Made $1,000,000 in 2024 15.01.2025 44:10
I can’t believe I’m recording this episode but..I’ve *officially* had my first 7 figure-year in business! Yep, you read that right - 2024 was a 7 figure-year for me in terms of revenue. Honestly...it’s WILD to think about! Like...that is an insane amount of money. I am SO freaking proud!!! I never thought something like this was possible when I was just starting my Instagram page and private pract...
Stop Worrying About These 10 things on Instagram (and what to focus on instead) 08.01.2025 33:23
To kick off the new year, I wanted to share 10 things I want you to stop worrying about on Instagram. I get sooo many questions about these topics, and frankly, they are NOT important. They’re not things that are going to ‘move the needle’, and really grow your Instagram page like I know you want to. It’s time to leave this stuff behind in 2024. Instead, let’s focus on what IS going to...
BTS From $45/session to $1 Mil/Year 01.01.2025 32:01
To kick off the new year, I wanted to re-air one of my most popular episodes from 2024. I’m even MORE excited to share this one again, because I can now say that 2024 was my first 7-figure year in business!! I can’t wait to give you more of a behind-the-scenes look once I have all of my final numbers. In the meantime, enjoy this value-packed episode that will show you what’s REALLY possible...
My Tough Decision to See Less Therapy Clients 25.12.2024 29:38
In honor of Christmas, today’s episode is going to be one of my MOST popular episodes that aired a few months ago! This time of year is the perfect time to sit down and reflect on what went well and what you want to improve upon for the coming year. I’ve found that being intentional and giving myself permission to do things differently is super important. This has allowed me to create...
When Should You Raise Your Therapy Rates? 18.12.2024 21:04
I’ve got an important question for you… When’s the last time you gave yourself a raise? Like... actually raised your therapy rates because you’re really freaking good at what you do?? You work very hard, and I know that you’re a therapist who cares about your clients. In order to be the best for them, though, you must prioritize yourself. You deserve a business that will not only give you job sati...
How to Build a Therapy Practice Worth $200+/Session with Amanda Buduris 11.12.2024 36:42
Amanda Buduris is a trauma therapist in the Pacific Northwest. She owns a successful private practice and specializes in offering therapy intensives. Amanda serves individuals and couples who have complex trauma and need support navigating the healing process. She’s also a business coach who helps therapists add therapy intensives to their own practices. Amanda has been a long-time coaching client...
How this Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe @christinacounsels 04.12.2024 40:46
Christina and I began working together earlier this year and since then, Christina has grown from 16k to over 28k followers on Instagram. She’s also 5x her email list, and grown from 400 email list subscribers to almost 2000. We also chat about the course she created for those struggling with OCD, her experience launching the course, and the power of showing up as your authentic self. In thi...
5 Hard Lessons in Business I’m Grateful For 27.11.2024 29:42
Since being in business, I’ve had 5 really challenging business experiences. But…these hard situations ended up being some of the BEST lessons that I've learned in business! Of course, it wasn’t easy, and it didn’t feel ‘good’ when I was in the thick of it, but I’m super grateful for them, because they made me a better business owner + a more self-assured person outside of work, too. In today’s ep...
The Good, The Bad, & The Messy of my Third $100,000 Month 20.11.2024 37:34
In today’s episode, I’m sharing about the good, the bad, & the messy of my third $100k month. I’m super proud of this accomplishment, because let me tell you…between team member challenges, tech issues, and more, September was anything but easy. But we made it happen! I received some awesome questions from my Instagram community about HOW I made $100,000 in one month, so I’m excited to break i...
336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist 13.11.2024 34:37
I’m excited to welcome Nadia Fiorita onto the podcast today! Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mi...
The Exact Things I’d Focus on if I Was Starting Over on Instagram 06.11.2024 32:44
I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first therapy page (@sitwithkelly), and I for sure made my fair share of mistakes. All of my hard work and consistency helped me have an ‘easier’ experience with my second page. I’ve learned sooo much along the way, but I’ve also been an...
The #1 Driver of Results in My Business 30.10.2024 16:26
In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the number one driver of all my results in my business has been CONSISTENCY. Consistency probably doesn’t mean (or even look) the same for everyone. I do believe that it’s crucial if you want to continue growing your private practice though! Consistency allows you to buil...
Using Reels to Grow Multiple Income Streams with Therapist Carrie Jackson 23.10.2024 42:24
I’ve had the pleasure of working with Carrie for seven months now, and I’m sooo proud of what she’s accomplished in that time! Carrie has already seen major success with not only one, but TWO Instagram pages. She’s grown her main account to well over 45k followers, primarily using Instagram Reels to reach more people. She has a full caseload with dream clients (plus more ready to work with her).&n...
Big Instagram Growth Minus the Burnout 16.10.2024 19:43
The reality is...building a six-figure business is HARD. It feels challenging and awkward at first. It takes more time than you think (or would like). But...just because it feels super hard in the beginning, doesn’t mean you need to burn out in order to grow your Instagram. When you’re hustling and putting in extra effort, it should still be done in a way that feels manageable for YOU!...
7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead) 09.10.2024 24:27
The beginning stages of your practice when you're trying to fill your caseload is the absolute hardest time to be in business. I know the issue of ‘time’ (whether that’s too much or too little) is a big one. And yes...it may be holding you back from growing your private practice. I’ve learned there are certain marketing strategies I would NOT do if I was trying to fill my private practice ca...
My Tough Decision to See Less Therapy Clients 02.10.2024 23:16
One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low , which has led people to ask me WHY that is. Well...that’s because I made the tough decision to see less therapy clients. You may be thinking ‘why the heck would you do that?!”, or questi...
$10k Months as a Therapist in the Midwest with Jen Nobo 25.09.2024 42:46
Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncomfy’ stuff. Jen and I started working together in e...
BTS of my Lowest Income Month in 1.5 Years 18.09.2024 37:36
Even though this isn’t easy to share, I want to give you a behind the scenes look into my August income report. August 2024 was my lowest income month since March 2023. Despite that, I am really, REALLY proud of everything I accomplished in August! In today’s episode, I’m giving you a behind the scenes of my lowest income month in 1.5 years and WHY that happened. I’m breaking down my revenue and e...
Why is Everyone Else Growing on Instagram and I’m Not? 11.09.2024 25:18
Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want? Maybe you’re already posting content to your page, but your following isn’t growing. Maybe you’re stuck in the ‘200 view jail’ and your engagement feels like it’s never gonna come back. Despite putting in what feels like solid effort, you still haven’t gained a client from Instagram. Trust me - I’ve bee...
7 Things Therapists Need to Know to Beat the Instagram Algorithm 04.09.2024 23:50
It’s time to set the record straight on something... The Instagram algorithm is NOT out to get you! Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate with this, because WE are experts in human behavio...
Why I Chose Instagram to Market my Therapy Practice 28.08.2024 22:29
Instagram has been the place where I’ve shown up consistently, built genuine connections, and ultimately, grown my business. I’ve started and grown not only one, but TWO Instagram accounts that grew to 10k followers in under one year. I’ve filled my caseload with private pay clients from Instagram, which led me to earning 250k as a private practice therapist in my very first year. Now,...
BTS From $45/session to $1 Mil/Year 21.08.2024 28:25
Today’s episode is covering a taboo topic, but it’s also one of my favorites, and the most popular thing I talk about. Yep...I’m talking about MONEY! I know this is an incredibly vulnerable topic, but I’m excited to share my complete money story in depth here, and show you what my income has looked like at different points in my career over the last several years. I hope this shows YOU what’...
How this Therapist grew by 57k Instagram followers in 3 days with Laney Wallace 21.08.2024 54:49
I’m very excited to have my first guest, Laney Wallace , onto the podcast today! Laney Wallace is a New York City therapist who specializes in supporting highly self-aware women get unstuck, ‘feel’ their feelings, and live boldly. Laney and I started working together in October of 2022; she joined the Private Practice Academy Bundle , and she’s had quite the journey with her business since th...
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