Business Not As Usual with Megan Yelaney

Does marketing your offer feel like shouting into the void? You're not alone—and the good news is, there's a better way. If you've been struggling to communicate the value of your program or service, this episode is for you. We're diving into the concept of mini transformations and how they can completely change the way you market and sell your offer. Mini transformations are the stepping stones y...

This year didn't go as planned—and honestly? That turned out to be the biggest blessing. In this raw and reflective episode, I'm breaking down what it's really like to navigate major life changes while running a business, the lessons I learned when I scrapped my plan and started over, and how I reframed what "success" looks like. We'll dive into: ✨ Why I had to let go of my perfectly crafted busi...

Balancing a business and clients is one thing—but throw in being a mom of twins, and you've got a whole new level of time management gymnastics. In this episode, I'm giving you a behind-the-scenes look at how I structure my schedule to make space for my own business growth while fully showing up for my clients (and my kiddos). Here's what we're diving into: Why separating CEO time from client work...

This year has been one of the most transformative (and challenging) of my life. After 10 years of being a business owner, my identity as "CEO" took a backseat as I stepped into motherhood—and it shook me to my core. In this episode, I'm pulling back the curtain and sharing the real truth about what it's been like to juggle these two worlds. From questioning if I even wanted to run a business anymo...

Does your content feel like it's going to someone with noise cancelling headphones on? You might be missing the domino effect—the power of a clear and aligned message that speaks directly to your ideal clients. In this episode, we'll unpack how to identify your core message, weave it into your content, and create a ripple effect that turns viewers into followers and followers into clients. Key Tak...

Feeling like you're blending into the coaching crowd, stuck in a sea of "same old, same old"? You're not alone—and it's time to change that. Too many incredible coaches are holding back, afraid to fully own what makes them different. In this episode, we're getting real about why standing out starts with embracing your one-of-a-kind coaching style. Because when you lean into what makes you you, mag...

Ever feel like you're shouting into the void, hoping someone will notice your coaching, even though deep down you know you're an incredible coach with so much to offer? If you've been questioning whether you're good enough, doubting your expertise, or feeling stuck in the "imposter syndrome spiral," this episode is for you. In this conversation, we're breaking down how your unique framework—your d...

Are you struggling to explain what you *really* do as a coach? You're not alone! Many coaches fall into the "invisible value trap," finding it hard to articulate their transformative work. In this episode, we dig into why it feels so challenging to express your value and what you can do to make it clearer for potential clients.   In this episode, I'll cover: - The common mistakes that keep your va...

Do you find yourself creating quick, cash-driven offers just to make ends meet? In today's episode, we're unpacking the emotional triggers behind these rushed offers—mainly fear of scarcity—and how it might be costing you long-term stability. Are you truly building a sustainable business, or are you just buying time? We'll dive into the dangers of panic-driven offers, why they often end up hurting...

In this episode, we're diving deep into a trap many coaches fall into—playing it safe with their content. It feels like the "smart" move, right? Avoiding controversy, trying to appeal to everyone, and keeping your messaging broad to avoid ruffling any feathers. But is this cautious approach actually sabotaging your success? Spoiler alert: It is! We'll talk about why trying to please everyone often...

In this episode, we dive deep into how you can unlock the hidden power of your unique coaching style! Are you tired of blending in, chasing trends, or feeling like you're stuck following the crowd? It's time to embrace what makes YOU stand out. We'll go over the 3 most common mistakes that hold coaches back from fully stepping into their power and how you can avoid them. By the end of this episode...

In this episode, we're diving into the power of confidence and how it can help you overcome any odds stacked against you. Whether you're an entrepreneur trying to grow your business, or simply navigating self-doubt in your everyday life, this episode will give you actionable strategies to build unshakeable confidence. Learn how to shift your mindset, embrace challenges, and take action—because whe...

My twins turned 9 months on Oct 2nd so I felt it appropriate to do a little podcast honoring this experience since it took almost 9 months to cook them! In this episode, I share the 9 invaluable business lessons I learned from my twins since they were born.   From the challenges of multitasking to the importance of patience and adaptability, these experiences have reshaped my approach to entrepren...

In this podcast, we dive deep into the battle of the social media giants: Instagram vs TikTok. I'm sharing the differences I've noticed between each platform since starting a new video series, and include the links to the posts I reference below!    →Meg Does Twin Motherhood Account on IG: https://www.instagram.com/megdoestwinmotherhood/   →Meg Does Twin Motherhood TikTok: https://www.tiktok.com/@...

A few weeks ago I started a video series with my @megdoestwinmotherhood brand and it started taking off, bringing in almost all of my new followers.  So in today's episode I'm helping you pick a topic for a video series that will actually bring in ideal client followers.  Not only is a video series a great way to boost engagement, but it increases trust and helps your audience really get to know y...

In this empowering video, "Bouncing Back in Business: From Tough Times to Success," we explore effective strategies to recover and thrive after challenging periods in your business. Whether you've faced financial setbacks, market changes, or operational hurdles, this guide will equip you with the tools and mindset needed to turn your situation around.    Join us as we discuss key topics such as:  ...

Have you ever wondered how some creators go viral overnight? In this video, I share the one game-changing strategy that skyrocketed my content and transformed my online presence in 2024 for my Meg Does Twin Motherhood brand (and it's probably not what you expect).   I also share three other twin specific accounts to exemplify this strategy in action and why it WORKS.  If you're ready to take your...

Are you feeling stuck in your business? It's time to re-ignite the spark and get back on track with effective growth strategies! In this episode, we explore proven methods that can help you get back in the game.   Meg also shares a little update on her 100K followers by the end of 2024 goal!   Whether you're a small business owner or a seasoned entrepreneur, these strategies will help you revitali...

In this episode, Meg discusses her new brand and her goal of reaching 100K followers by the end of 2024. She emphasizes that the purpose of building this brand is not solely for income, but rather to document her journey through pregnancy and motherhood, make an impact, and inspire others. Meg shares her structured approach to content creation, including vlogs, face-to-camera videos, and occasiona...

In this episode, Meg discusses how she grew a brand to 34,000 followers in less than a year. She shares her journey of starting a brand separate from her current business and overcoming imposter syndrome. Meg talks about her experience with marriage and how she decided to share her story to inspire others. She also discusses the growth of her brand focused on twin motherhood and exclusive pumping....

In this episode, Meg discusses the importance of failing your way to success and shares lessons learned from her own epic fails. She emphasizes that failure is a necessary part of the journey and that most successful people have experienced multiple failures before achieving their goals.    Meg shares specific examples of her own failures, including making wrong hiring decisions, not saving enough...

In this episode, Meg discusses why she is able to consistently resign the same clients despite multiple business changes. She shares statistics on client retention and the benefits of selling to existing customers. Meg emphasizes the importance of extending the lifetime value of ideal clients and the advantages of working with familiar clients. She highlights three key factors that contribute to c...

In this episode, Meg discusses the need for business makeovers and how small tweaks can have a big impact. She shares five signs that indicate the need for a business remodel, including exhaustion, resentment towards clients, feeling capped in terms of work and income, personal relationships being affected, and experiencing a big life change. She emphasizes that a business remodel doesn't have to...

In this episode, Meg discusses three unexpected changes to consider making in your business after welcoming a new baby. These changes include taking more time off than you think, ensuring that the time spent away from your baby is worth it, and setting stricter boundaries to adapt to the decreased mental load. Meg emphasizes the importance of adapting your business to accommodate life changes, not...

This episode explores how life changes can redefine what it means to be successful in entrepreneurship. It emphasizes the importance of adapting and evolving in order to thrive and avoid burnout. Meg shares personal experiences and encourages listeners to redefine their own definitions of success. We close it up by providing steps for making the right changes to your business after a shift in iden...