Megan Yelaney

Business Not As Usual with Megan Yelaney

Business EN ↓ 477 episodes

Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here's what to expect: 🎯 Strategy episodes that don't require hustle 💬 Real-time behind-the-scenes of m...

Author

Megan Yelaney

Category

Business

Podcast website

meganyelaney.com

Latest episode

Jul 6, 2026

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Episodes

Balancing Business and Babies: Why "Doing It All" is Dangerous 15.07.2024

This episode discusses the importance of balancing business and family life and challenges the narrative of 'doing it all'. Meg shares her personal experience of prioritizing her business over her marriage and the realization that family memories are more valuable than money or success. She emphasizes the concept of a 'life first, business second' approach, where entrepreneurs build their business...

(STRATEGY WITH MEG) Do These 4 Things Before You Change Your Business 08.07.2024

In this episode, Meg discusses the four things that entrepreneurs should audit before making any big changes in their business.    The first step is an energetic and time audit, where entrepreneurs assess their availability and energetic capacity. The second step is a health audit, focusing on movement, eating habits, social media use, and personal growth. The third step is a financial and success...

The Perspective Shift I Needed To 5X My Income 22.04.2024

In this episode, Meg discusses the biggest mindset shift she needed to take with her business in order to see her income 5x in one year, especially when it comes to content.   She emphasizes the need for a blend of mindset and strategy, sharing her own experience of how mindset shifts propelled her business growth.    Meg encourages listeners to envision their ideal day and the freedom they desire...

(STRATEGY WITH MEG) Growing a new IG account to 23K followers and dealing with nasty comments online 15.04.2024

In this episode, Meg discusses the growth of her new Instagram account and shares three types of content that have helped her attract ideal client followers. These types include POV videos, day in the life videos, and storytelling.    Meg emphasizes the importance of relatability and vulnerability in storytelling and encourages listeners to share their truth, even if it may attract negative commen...

(STRATEGY WITH MEG) Mastering Sales Through Storytelling 08.04.2024

Storytelling is the fastest way to increase trust and sales on social media. It helps people see themselves in your "before" and feel more capable to actually make a change.    But one of the biggest parts of a story that's needed to actually sell your offer is a *pivotal moment*.   In this episode I walk you through a few exercises to find what your pivotal moment should be, just in time for our...

(STRATEGY WITH MEG) Changing Plans In Business & Social Media Is Fake 01.04.2024

In this episode, Meg shares her recent experiences and lessons learned after being back to work from maternity leave for one month. She discusses the importance of adaptability and discerning between discomfort with change and something not feeling right.    Meg also talks about reevaluating the rules you're following and the value of launching in her business. She highlights the trend of sharing...

(STRATEGY WITH MEG) Three Essential Elements For Long-Lasting Success In Entrepreneurship 25.03.2024

Welcome to episode 4 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life"   In this episode, Meg discusses the indicators of long-lasting success in entrepreneurship. She emphasizes the importance of adaptability and the ability to make necessary changes in response to market shifts and evolving client needs.    Meg also highlights the willingness to take calculated risks a...

(STRATEGY WITH MEG) Sales "Scripts" That Work (and don't make you sound robotic) 18.03.2024

Welcome to episode 3 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life"   Wanna skip the life update? Go right to minute 20:34 for the strategy portion of the episode.   In this episode, Meg dives into the topic of sales scripts that work and don't sound robotic, emphasizing the importance of asking powerful questions and addressing objections.    Meg provides examples of...

(STRATEGY WITH MEG) Quick to Create Content That Connects and Converts 11.03.2024

Welcome to episode 2 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life"   Wanna skip the life update? Go right to minute 19:00 for the strategy portion of the episode.   In this episode, Meg discusses the importance of having a content calendar to create content that connects and converts. She emphasizes the need to set goals for the quarter and break them down month by m...

(STRATEGY WITH MEG) Planning Your Offers For Profit & Your Personal Life 04.03.2024

Welcome to episode 1 of a 4-part series, "Business Revamp: Crafting My Post-Maternity Leave Life"   Wanna skip the life update? Go right to minute 18:45 for the strategy portion of the episode.   Having the right business model is the key to making money while simultaneously prioritizing your family and in this and the next three episodes Meg will be sharing what it's like coming back to work afte...

(STRATEGY WITH MEG) Creating POV Viral Videos 26.02.2024

In this episode, Meg discusses the strategy of creating POV viral reels to attract the right clients. She emphasizes the importance of having a sales system in place and the need for lead generation.    Meg provides an example of a successful POV viral reel and breaks down the essential elements that made it go viral.    She introduces the 'Day in the Life' exercise to understand the emotions and...

(STRATEGY WITH MEG) What Makes A Perfect Post (that actually sells your offer) 19.02.2024

In this episode, Meg discusses the key elements of a perfect post that actually sells your offer. She emphasizes the importance of having a unique differentiator, using language and lingo that your ideal client understands, and including activation in your content. Meg provides examples and practical tips for implementing these elements in your posts, stories, emails, and podcasts. She also encour...

(STRATEGY WITH MEG) The type of content that is KILLING it on Instagram right now 12.02.2024

In this episode, Meg shares her experience in building a personal brand on social media and the importance of engagement. She discusses the growth and engagement on her Instagram and TikTok accounts and emphasizes the value of building trust before monetizing. Meg provides insights into creating engaging day in the life videos, storytelling reels, and simple videos with powerful thoughts. She enco...

(HEART TO HEART) Obsession, Identity and This New Era of Motherhood 09.02.2024

In this episode, Meg reflects on the shifting identities we hold in different seasons of life. She shares her personal experiences and beliefs about the dangers of identifying too much with one aspect of ourselves.   Meg emphasizes the importance of finding balance and embracing the seasons of hustle and rest. She discusses the challenges of prioritizing entrepreneurship and neglecting other ident...

(AWKWARD TIME INTERVIEW) The Anti-Salesy Approach to Mastering Your Message with Stacey Brass-Russell 05.02.2024

In this episode, Meg interviews Stacey Brass-Russell, a business and life transformation coach, about her upcoming summit, The Nail Your Niche Project. They discuss the importance of storytelling in mastering your message and turning your awesomeness into offers people can't wait to buy. They also explore the concept of niching down and going deeper with your ideal client avatar. The summit featur...

(HEART TO HEART) Client Inquiries While on Maternity Leave + 1 Month Recap with Twins 02.02.2024

In this heart-to-heart episode, Meg shares the realities of her life as a twin mom and the challenges and joys of navigating newborn life. She provides an update on her business, including working with an ad company and making her first funnel sale.    Meg discusses the importance of content strategy and driving organic traffic to her funnels. She also talks about planning launches and balancing w...

(AWKWARD TIME INTERVIEW) What You Do and DON'T Need To Legally Protect Your Business In the First Few Years with Yasmine Salem Hamdan 29.01.2024

This awkward time interview is one you'll wanna bookmark for your own sanity my friend! Because my girl Yasmine, of Coaches and Company BRINGS it, helping you learn (in less than 40 min) what you do and DON'T need in terms of legal protection. It's SO important to be proactive when it comes to legal set up, but I know it can also be really overwhelming for new business owners.    Yasmine breaks it...

(HEART TO HEART) How Maternity Leave Has Been + Cherishing the Newborn Phase 26.01.2024

In this episode, Meg shares her experience as a new mom and the challenges of adjusting to life with twins. She discusses the reality of returning to work and the changes she is making to her business model. Meg emphasizes the importance of cherishing every moment with her babies and finding a balance between work and personal life. She also shares her future plans for the business and the lessons...

(STRATEGY WITH MEG) Picking The Right Social Media Platforms For Your Niche 22.01.2024

(STRATEGY WITH MEG) Picking The Right Social Media Platforms For Your Niche   A big reminder: your business is NOT one social media platform.    AKA, your business is NOT Instagram.  Your business is NOT TikTok.  Your business is NOT LinkedIn.   Those are platforms you use to MARKET your business, but that's it. So it's SUPER important to not only have more than one to rely on for marketing purpos...

(HEART TO HEART) BTS Biz Update, My Struggle With Breastfeeding Twins & Decision to Exclusively Pump 19.01.2024

I start this heart to heart off with a brief BTS biz update and how my perspective on goal setting and making business plans has completely changed since having these boys only two and a half weeks ago.   Then I dive into my struggle with breastfeeding and decision to exclusively pump, and the toll the first 72 hours postpartum, aka "the baby blues" took on me mentally, physically, and emotionally...

(AWKWARD TIME INTERVIEW) Avoiding Burnout as a Service Provider with Elisabeth Bourke 15.01.2024

This interview could NOT be more timely because as we kick off the New Year it's SO important to really take stock of where we're at emotionally, mentally and physically in relation to our business.   And man…2023 was a DOOZY for so many, leaving A LOT of people either on the verge of or knee DEEP in burnout.   But my friend, myself and my AMAZING guest for today's episode are here to shine some l...

(HEART TO HEART) My Vaginal Twin Birth Story 12.01.2024

We did it folks. We had the twins!! And I was able to have them both vaginally, something that the majority of twin moms I've talked to don't get to experience. And boy WAS it an experience, one of which I detail in this birth story heart to heart episode. I hope you enjoy this episode and I'd like to officially welcome Ayden John and Kevin John into the world!   NOTE: the sound on this is a BIT f...

(AWKWARD TIME INTERVIEW) The 6 Keys to a 7 Fig Brand with 2X Biz Owner Krissy Chin 08.01.2024

Our first awkward time interview of the year and we are kickin 2024 off STRONG with this one baby.   Krissy Chin is an author, podcast host, and CEO of GROworkspace and K&C marketing and design.  As a multi-passionate entrepreneur herself running two successful businesses and blending over 7 different revenue streams, Krissy has a unique approach to helping her students and clients build businesse...

(STRATEGY WITH MEG) Mindset Perspective Shifts to Make 2024 Your Best Year Yet 01.01.2024

Happy Freakin NEW YEAR my #PrettyAwkward people!    I mean how stinkin cool is it that we are kicking off the new year ON a Monday? I personally think that's a sign that it's going to be an amazing year and I'm rollin with that thought process, cuz why not, right?!   I thought what better way to kick it off than with a little mindset perspective shifting to help you set yourself up for your best y...

(HEART TO HEART) 38 Weeks Pregnant and Missing My Dad 29.12.2023

In this heart-to-heart episode, Meg reflects on her pregnancy journey at 38 weeks. She expresses gratitude for making it this far and being healthy. However, she also shares her discomfort and eagerness to not be pregnant anymore.    Meg discusses the emotional challenges she has faced, including the loss of her father and the impact it has had on her first Christmas without him. She also talks ab...

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