Business Not As Usual with Megan Yelaney

In a world full of AI generated content, we need a place where we're NOT using AI—and a podcast gives you the place to do just that!   I sat down with podcast strategist Kylee Chandler for a very inception-y conversation that felt like a masterclass I need for myself as much as for you.   We get into why Instagram alone isn't cutting it anymore, how to turn your existing podcast episodes into lead...

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative choice. I'll walk you through the script line by line, why I picked THAT story w...

Tune into Day 3 of the Wildly in Demand series we're hosting from June 23-25 We'll break down: ✅Why social proof is your single most powerful conversion tool in a season when buyers are distracted and looking for any reason to wait. ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into the thing that pushes a hesitant...

Tune into Day 2 of the Wildly in Demand series we're hosting from June 23-25 We'll break down: ✅How to identify the framework that already exists inside your work (even if you've never named it or make it 'custom' for each person) ✅How to put simple guardrails around your process so it's easy to understand and easy to repeat ✅Why clarity around your process kills the "let me think about it" del...

"There is nobody else out there putting out content like mine."   I got to sit down in-person with one of my favorite TDE grads, Stacey Eddings—a New York City assistant principal who came into my world wanting to do health coaching and left knowing she was meant to serve a very different niche.   In this episode Stacey and I are breaking down the messy, non-linear journey of finding your edge—gro...

This episode is the conversation I've been needing to have for two years. I sat down with Tasha and Brandon, my TDE co-coaches who handle the nervous system + mindset side of the program, and we got into the real reason coaches with great strategy still aren't implementing. We talked about why "powering through" is the most expensive habit you've never named, why the fear of being judged sends gro...

"I was freshly postpartum with a new baby. I wasn't even in my business anymore. Everything was just chaos and I was riding on vibes." I am so excited to feature one of my favorite TDE grads on the podcast today. Sarah Salain spent two years with stagnant content before joining my program. Today she's filling high-ticket group programs in a deeply sensitive niche—infertility—on part-time hours as...

Tune into Day 1 of the Wildly in Demand series we're hosting from June 23-25th! We'll break down: ✅Which version of your story creates demand THIS summer (and which parts are just noise) ✅Where your story needs to show up to keep demand active when the algorithm slows down ✅The difference between being "liked" and being actively sought out by buyers who are ready to move right now You'll get cl...

In this episode I'm breaking down one of the most powerful shifts I've seen work for my clients lately—micro moment messaging. Instead of broad, generic content, I'm talking about getting SO specific about your ideal client's day-to-day thoughts and experiences that they feel like you have a camera in their house. I'm sharing real client results, two exercises to help you find your own micro momen...

I took one question from a coaching call for a client to braindump 10 weeks of content in mere minutes!   In this episode I'm breaking down exactly how that happened—the prompt, the framework, and the 3 entry points that work for different kinds of brains. Whether you're drowning in expertise or staring at a blank page, this is the content strategy that stops the reinvention cycle for good.   → Wi...

I set a $200K quarter goal on April 2nd, posted about it publicly, and then… did a musical. In this episode I'm breaking down how I hit $99.5K in the first 6 weeks without everything going according to plan, why I literally burned my plan at a mastermind retreat, and what a Fiddler on the Roof rehearsal schedule taught me about loosening my grip on the business. Plus: the messaging pivot that resc...

Laura Schoenfeld had a $2.5M program, 400+ clients, and a sales system that worked on paper. And she shut it down anyway.   Not because it failed. Because she did the math on the next 5 years and realized she'd be answering niche questions forever while the version of her that actually wanted to show up had already moved on.   In this episode, Laura gets real about what it looks like to outgrow so...

AI is changing everything—and honestly? I have a lot of thoughts. In this episode, I'm sharing my evolving relationship with AI as a business owner, coach, and creative. From resisting it completely → to using it daily → to realizing there's a very real danger in outsourcing too much of your thinking. Because this is the real question: If AI disappeared tomorrow, would your business still know how...

What happens when a mastermind retreat kicks off with an unexpected construction crew, no heat, and no hot water? You laugh, go to dinner, and call it a story!   I'm pulling back the curtain on ALL of it—the best retreat I've ever hosted, the mindset spiral I didn't see coming, and the real reason I'm done saying I'm "rebuilding" my business.   This one's a diary entry and a pep talk all in one, a...

What if the key to achieving your biggest goals wasn't working harder—but working smarter with your brain? In this Expert Voices Unfiltered episode, I'm sitting down with neuropsychologist and business coach Dr. Tiffany Shelton to uncover the science behind productivity, sustainable success, and why traditional "hustle" advice often backfires. From building a six-figure business through YouTube (w...

Ever wonder what it actually takes to scale a coaching program—not just launch it, but build something that grows without burning you out?   It's one thing to put your program out there, but it's a different beast to transform that program into something that's sought after and filled with more people.   I'm walking you through the 5-step process I used to bring in nearly $300K in sales after rest...

If content has been feeling harder than it should… this might be the shift you need.   People don't just want to just learn from you anymore. They want to watch you.    In this episode, I'm breaking down why video series are quietly outperforming nearly every other type of content right now—and how you can use them to grow your audience, build trust faster, and actually convert viewers into client...

If you've ever set a big business goal and immediately spiraled into overthinking, procrastination, or self-doubt, this episode is for you. We're diving deep into the hidden patterns that sabotage your growth—especially perfectionism—and how it impacts your marketing, consistency, and ability to scale.   You'll learn why success isn't just about better strategy, but about how you respond in high-p...

What does it really look like to build a thriving business and have a full life outside of it?   In this episode, I'm sharing a real-time behind-the-scenes look at my current season—balancing motherhood, marriage, a new fun project, and a major business growth push. I'm revealing how I'm expanding my capacity so I can get where I want to go without the burnout.   You'll also learn what's not worki...

What if the reason you feel scattered, overwhelmed, or "off" in your business… isn't the "normal" burnout we've become familiar with—but high-functioning burnout?   In this episode, I chat with the Entrepreneur's Therapist and nervous system-first business mentor, Ash McDonald, to dig into what's really happening beneath the surface for high-achieving entrepreneurs. We get into the hidden patterns...

"Google doesn't know how to trust, so it's looking for signals that other people trust you."   We're getting into it today! Into how you can build a reputation search engines can trust, using credibility signals.   As you'll hear Laura Jawad share, these credibility signals matter more than ever now that AI is here!   So… what are these signals? How can you start leveraging them? And how can SEO a...

In this episode, I'm sharing a candid BTS look at navigating life, motherhood, and entrepreneurship during what has been a really challenging personal season.   But this is not my first rodeo! One of the most important things that's gotten me through this and other intense seasons have been the mindset shifts.   And expanding my capacity by bringing on support and making strategic investments. Bec...

In this episode of Business Not As Usual, I sit down with returning guest Allison Walsh—personal brand expert, consultant, bestselling author, and international speaker—to talk about her journey from starting a nonprofit at 18 to scaling startups, coaching leaders, and building a brand empire rooted in impact. Allison doesn't just share the highlight reel. She opens up about the failed launches, t...

"Everything's going so well, Megan. Why the hell are you throwing this wrench in?"   When I tell you this wasn't even a top-of-mind goal… It wasn't something I said out loud or even thought that much of consciously. But it was obviously in there subconsciously!   Initially, I only shared it with my mastermind peers. Then I went and shared my big hairy, scary goal on social—for the whole world to s...

One platform should NOT be your whole business. (Stay with me!) It feels GREAT to get more views on a post than normal! Getting those views on your website matters just as much—if not more.   Sure some of the views on social are search-based, but a lot of it is that people happen to be scrolling and you stop their scroll. They're not intentionally looking for that thing.   When you do get that kin...