Business Not As Usual with Megan Yelaney

"How tf do you manage all of us?"   That question came out of a mastermind call and it inspired this entire podcast episode!   In a nutshell: I have 3 main things. They allow me to serve clients well AND be a whole person—and mom, and wife, and daughter, and friend, and all the things.   To give you some context, I have 39 clients right now—15 in TDE , 13 in the TDE continuation, 9 in the mastermi...

It's far too easy for that connection between couples to slip away when you're in that building stage as a business owner.   And I know I say this about everyone on the podcast, but these two… Are the reason we got pregnant.   Not in a weird way! They revived our marriage in so many ways, which is what ultimately brought us our baby boys.   It's WILD to see the domino effect of what this coaching...

If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you. In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think). Because most entrepre...

Tune into Day 3 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You'll learn how to use proof in a way that helps buyers...

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn't just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you've ever t...

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, an...

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from "I'll join next year" to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is "reminding women just how frickin' magical they are." Deb supports women to reclaim their intuitive wis...

Tune into Day 2 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅How to identify the framework that already exists inside your work (even if you've never named it) ✅How a clear method eliminates the "I've tried that before" objection ✅Why clarity around your process builds trust fast — and makes people want your way You'll learn how to clearly explain what...

Tune into Day 1 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅What parts of your story create demand (and which parts are just noise) ✅Where your story needs to show up more clearly in your content ✅The difference between being "liked" and being actively sought out You'll get clear on what actually makes your story compelling, and how to use it on purpo...

What if the reason your launches feel exhausting…isn't how much you're doing, but how fragmented your message has become? In this episode of Business Not As Usual, I'm pulling back the curtain on something I realized while prepping for my mastermind kickoff: 👉Last year, I filled four different offers but I only publicly marketed one message And honestly? It changed everything: from my energy, to...

Want to become wildly in demand this year: booked out, waitlist, people actually choosing you for your method and your approach? In this episode, I'm breaking down what it really takes to build demand (and why it has way less to do with going viral than you think). You'll hear: The 3 things you need to become wildly in demand: story, positioning, and proof Why "more views" usually just creates mor...

The post-holiday transition can feel harder than we expect, especially when you've had real rest, space, or slower mornings. In this episode, I'm sharing a very honest, behind-the-scenes look at how I'm getting back into work mode after time off, without the pressure to have everything mapped out or "perfect" on January 1st. We talk about: How to put the post-holiday slump into perspective (and st...

This is the final episode of the year and of course in Meg fashion…it's a heart to heart. In this episode, I'm reflecting on 2025: the wins, the hard moments, and why this year felt deeply successful even though it wasn't my biggest revenue year. I walk through the year month by month, sharing what worked, what stretched me, and what I'm taking into 2026. We talk about building a business in a ful...

You don't hit a ceiling because you're doing something wrong. You hit it because you've outgrown the container you're operating in. This episode is about what it takes to really expand in your business.. It's about the moment when the version of you who started your business can no longer lead the version of the business you want next. I'm sharing what it looks like when growth starts feeling heav...

In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. This conversation is refreshingly honest and groun...

If life has been lifing hard lately and you're wondering, "How am I supposed to keep showing up in my business like this?"…this episode is going to blow your mind in the most practical way. Today I'm joined by Jordan Gill, creator of Systems Saved Me, longtime VIP Day queen, and the systems brain you wish you had on retainer. We talk about how she turned a 3-hour daily school commute into a conten...

This week's episode is less strategy breakdown and more honest, behind-the-scenes truth of entrepreneurship during the messy seasons of life. We just moved into a new house with twin toddlers, one of them was throwing up for almost 48 hours, our routines were wrecked, and everything felt chaotic…and yet sales STILL poured into my mastermind behind the scenes. BECAUSE of the work I did before life...

If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth. Because this week? I moved. My house was chaos. My twins were wild. My to-do list was feral. And I still created $62,000 in sales behind the scenes…with zero sales calls. In this episode, I'm taking y...

[STRATEGY SHIFT] Ever wonder what actually goes into building a multiple six-figure program? In this solo episode, I'm giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers. We're diving into: ⭐The exact decisions that made this program t...

What if your business could bring in consistent clients without living on Instagram Stories 24/7? In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call "the machine": a streamlined system that attracts, nurtures, and converts clients while letting them live actual lives out...

In this solo episode, I'm breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads.  We'll talk about why "giving more value" doesn't work in 2025, why launches aren't actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I'm also giving a q...

This one's part pep talk, part wake-up call, and part strategy session. If you've been feeling off about your content or frustrated that the same strategies that used to work suddenly…don't, this episode will hit home. It's not that Instagram's broken, your list is cold, or people "aren't buying right now." It's that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain...

In this episode, I'm sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and what doesn't. Sophia shares how she rebuilt her bus...

[EXPERT VOICES, UNFILTERED] Today I'm catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the...

In this episode of Business, Not As Usual, I'm pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I'm walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions. I share the e...