Megan Yelaney
Business Not As Usual with Megan Yelaney
Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here's what to expect: 🎯 Strategy episodes that don't require hustle 💬 Real-time behind-the-scenes of m...
Where to listen?
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Episodes
[DEFINE YOUR EDGE] DAY 3: The Invisible Sales Advantage 04.06.2025 44:34
Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop you'll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and...
[TDE CASE STUDY]: How Clarifying Her Message Helped Julia Have Her Biggest Month Yet 04.06.2025 17:27
What happens when you finally know how to tell your story — and SELL with it? In this episode, I'm joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just "another macro coach" in a noisy market. After defining her Disti...
[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge) 04.06.2025 24:40
What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing...
[DEFINE YOUR EDGE] DAY 2: Make Your Content Do the Heavy Lifting 03.06.2025 48:57
Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you see how your Distinctive Edge shifts your content from "helpful" to holy sh*t, I need this" and what happens when your content finally starts pulling weight for you. What We Covered: ✅A simple framework to start emotionally connecting throug...
[DEFINE YOUR EDGE] DAY 1: Uncover the Missing Link Between Your Brand, Your Content & Your Sales 02.06.2025 1:00:51
Tune into Day 1 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you get clear on why your content isn't converting. and why your message might be missing the mark, even if it's "valuable." What We Covered: ✅ An understanding on why your content isn't converting at the rate you want it to (and how to fix it)....
Why SEO Is the Most Underrated Marketing Tool in Your Business: How to Get Found, Get Clients & Stop Fighting the Algorithm with Brittany Herzberg 26.05.2025 53:18
Ready to stop screaming into the social media void and start getting found by clients already searching for you? In this episode, I'm joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing. We talk about: How SEO helped Brittany go from zero clients to fully...
How I Pre-Sold Half My Program Before Launch Day (And Why You Can Too) 19.05.2025 33:52
This episode is a full-on behind-the-scenes breakdown of how I pre-sold HALF the spots in my group program before the doors officially opened—and exactly what I did to make that happen. I didn't work more hours (cuz my babies don't allow it), try 17 new strategies, or manifest in the moonlight (although no shade if you do that). I went back to my own damn process. In this episode, I'm walking you...
Intentional Vulnerability, Oversharing, and the Fine Line Between Relatable and "Yikes" 12.05.2025 35:55
Do you ever wonder if you're sharing too much online? Whether you're trying to connect with your audience, show the "real you," or just vent in the moment—there's a fine line between being vulnerable and accidentally making people question if they should hire you. (Oof, yep…we're going there.) In this episode, I unpack what it really means to practice intentional vulnerability—aka how to share the...
Redefining Hard: What Most Entrepreneurs Get Wrong About Success 05.05.2025 28:44
Ever find yourself thinking, "Why isn't this easier by now?" In today's heart-to-heart episode, Meg gets raw and real about the expectations that sabotage entrepreneurs before they even give themselves a real shot. If you've been in the "I thought I'd be further by now" spiral, this episode is your permission slip to feel the feels, but not stay stuck there. She shares behind-the-scenes moments fr...
How I Had a $42K Sales Day While Not in Launch and Rebuilding My Business With Babies 28.04.2025 31:45
In this episode, I'm sharing the full story behind one of my biggest revenue weeks in this new season of business: $42,000 in sales, including a $20K cash day, all while working part-time hours and raising twins (and NOT in the middle of a launch). This wasn't a one-time fluke. It's the result of building a brand with a clear edge, focusing on what actually drives sales, and letting go of outdated...
From 9–5 to 60K Followers: Laura Banks on Ditching Employee Energy & Building a Standout Health Brand 21.04.2025 55:48
What does it really take to go from feeling stuck at an income plateau…to running events, selling out launches, and becoming the go-to name in your niche? In this episode, I'm joined by one of my incredible private clients, Laura Banks, a nutrition health coach who's gone from stalled growth to full-on CEO momentum (midday walks and all 🙌). We talk about: ✨ The mindset shift that changed everyth...
When I Start My Business, I'll Be Happy (And Other Lies We Tell Ourselves) with Sam Vander Wielen 14.04.2025 41:49
If you've ever caught yourself thinking, "When I hit that next milestone, then I'll finally feel successful", this episode is a must-listen. This week, I sat down with Sam Vander Wielen, attorney-turned-entrepreneur, legal educator to over 350,000 online business owners, and author of the powerful new book When I Start My Business, I'll Be Happy. Sam built a multi 7-figure business helping entrepr...
No Big Transformation? No Problem. Here's How to Tell Your Story Anyway 07.04.2025 21:12
What if you never hit rock bottom? Never had a dramatic "I was broke, burned out, and living in my car" moment? And yet… you're still really damn good at what you do. This episode is for the entrepreneurs who didn't rise from the ashes, but still want to share a compelling story that connects. Today, I'm breaking down how to craft a magnetic business origin story when you don't have a huge transfo...
What No One Tells You About Success and Constant Overthinking with 7 Fig Entrepreneur Ashley Krooks 31.03.2025 46:10
You've hit the goals, built the business, and checked all the boxes of success… so why does it still feel like something's missing? Or maybe you haven't hit the goals yet—because overthinking, self-doubt, and mental spiraling keep you stuck in inaction, second-guessing every move. In this episode, I'm joined by 7-figure entrepreneur and creator of The Reset Room, Ashley Krooks, who shares the raw...
The Strategy Behind Mary's Largest Launch & Big Speaker Opportunity 24.03.2025 47:38
🚀 What if your coaching business could replace your full-time income—without working 24/7? That's exactly what my client is on track to do by June and in today's episode, we're pulling back the curtain on the strategy, mindset shifts, and behind-the-scenes coaching that made it happen. Within four months of coaching she's matched her healthcare income for two months in a row, had her biggest laun...
Motherhood & Business: The Identity Shift No One Talks About with Jess Glazer (+ Must-Know 2025 Social Media Tips!) 17.03.2025 1:06:22
Becoming a mom completely rocked my sense of self. One minute I was running my business, hitting big numbers, sooo focused on the next goal, the next level, the next "thing", then all of a sudden I'm a mom and completely obsessed with my babies, almost forgetting the life I had prior. The journey back to business and balancing the two has not been easy, and the same goes for today's incredible gue...
🎙️ The Confidence Shift That Landed My Client a Speaking Gig, Viral Growth & More Clients 10.03.2025 37:22
Ever feel like you're doing all the things—posting, engaging, tweaking your offer—but still not seeing the momentum you want? That was my client just a few months ago. Fast forward four months, and she's now: ✅ Landed a huge speaking gig ✅ Went viral (hello, massive visibility!) ✅ Signed two dream 1-1 clients in the last week ✅ Had her best launch yet in Feb So, what changed? Her confidence....
(EXPERT INTERVIEW) Are You Anxiously Attached To Your Business? Sami Cleaver Tells All 03.03.2025 51:20
Buckle up baby, because this episode is going to rock you in the best way possible. If you are constantly refreshing your phone, always checking your DM's, looking to see if a client needs you even when it's past your allotted hours, you'll want to listen to this episode because you might be anxiously attached to your business. In this episode Sami, our expert for the week, shares how to spot...
The Power of Personal Touch: Turning Hesitant Leads into Paying Clients in 2025 24.02.2025 23:10
Have you noticed your potential clients are more cautious than ever about investing in coaching or programs? You're not alone. In 2025, people are craving connection, reassurance, and proof that you can truly help them before making a decision. Buyers are SMART, savvy and have been burned a time or two, so they want to make sure they're spending their money wisely, which means we need to add back...
Your Website is More Important Than You Think (And How to Get One in a Day!) with K & C Creative 17.02.2025 56:41
Be honest… has someone ever asked for your website, and you awkwardly mumbled something about "working on it" or just sent them to your Instagram instead? 👀 I get it. Websites can feel like a whole thing—expensive, time-consuming, and straight-up overwhelming. And let's be real, you technically don't need a website to start signing clients. BUT… (big but incoming) There does come a point where no...
Why Coaches Who Only Niche Down Are Getting Left Behind 10.02.2025 28:41
Are you stuck wondering why your niche isn't helping you attract clients like it used to? You're doing all the right things—posting content, speaking to your ideal client, staying in your niche—and still… crickets. The truth is: niching down is no longer enough to stand out and scale your business in 2025. In this episode, I break down the key shift you need to make to become the ONLY choice in yo...
(EXPERT INTERVIEW) The 5-Day Signature Summit System️: The Surefire Method to Take Your Audience Growth from a Trickle to Niagara Falls with Marisa Corcoran 03.02.2025 59:51
Ready to stop relying on social media for all your client growth? It's time to leverage the power of virtual summits and build a flood of new leads—without the endless posting and algorithm games. In today's episode, we have the FABULOUS Marisa Corcoran sharing her 5-Day Signature Summit System. We go over… ☆How to choose a summit topic that rapidly grows your audience (500-2K+ new leads in WEEKS...
Am I Really Boring? How to Own Your Voice and Keep Your Audience Hooked 27.01.2025 27:13
Ever catch yourself thinking, "What if I'm actually boring, and no one cares about what I have to say?" Trust me, you're not alone. In this episode, we're tackling that sneaky little voice in your head that tells you your content isn't interesting enough. Spoiler alert: It's a lie. You do have value, and your audience needs what you bring to the table. We'll dive into: Why your perceived "boringne...
How to Find Your Catalyst Moment: The Secret to Crafting a Story That Sells 20.01.2025 26:32
Your catalyst moment isn't just another part of your story—it's the moment that makes your audience feel seen, understood, and ready to take action. It's the turning point in your journey that mirrors exactly where your ideal clients are right now. In this episode, we'll dive deep into: What a catalyst moment is and why it's the key to creating an unforgettable business origin story. The simple ex...
Are You Sabotaging Your Sales? How Over-Delivering Is Hurting Your Business 13.01.2025 29:36
Are you giving too much to your clients and seeing too little in return? Over-delivering might seem like the ultimate way to "wow" your clients, but it could be the very thing sabotaging your sales and burning you out. In this episode, we're breaking down why over-delivering often backfires, how to identify if you're stuck in this cycle, and what to do instead to create massive value without overe...
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