Cody McGuffie

Built Online

Business EN ↓ 150 episodes

Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business. Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scale their companies.

Author

Cody McGuffie

Category

Business

Podcast website

www.youtube.com

Latest episode

May 26, 2026

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Episodes

How Focus and Discipline Led to $450,000 in Sales with Briggette Glymph | Ep.76 18.11.2024

How did a nurse transition from healthcare to generating $450,000 in sales through e-commerce? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ !In this episode of Built Online, we chat with Briggette Glymph, a former nurse, who stumbled upon print-on-demand while researching for a digital printables store. Initially skeptical, she decided to open an Etsy shop selling print...

The Etsy Print-on-Demand System That Actually Works 13.11.2024

How can you build a thriving online business while working less than 20 hours per week? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ ! By focusing on high-impact activities and leveraging automation, you can create a successful print-on-demand business on platforms like Etsy. In this episode of Built Online, Andreas Pistolelis shares his journey from musician to success...

74. Leveraging Short-Form Video Content to Drive E-commerce Sales with Eitan Koter 04.11.2024

Are you ready to revolutionize your online business with video content? For that and more, follow us here and subscribe to our YouTube channel ! Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi....

73. From $100K to $1M: How Smart Hiring Scales Your E-Commerce Business with Yoni Kozminski 29.10.2024

How can e-commerce entrepreneurs avoid common pitfalls when scaling their businesses? For that and more, follow us here and subscribe to our YouTube channel ! By focusing on strategic delegation and hiring the right talent, e-commerce entrepreneurs can effectively scale their businesses without getting bogged down in the details. In this episode, we chat with Yoni Kozminski, co-founder and CEO of...

From $0 to $1000/Month: How to Start a Successful E-Commerce Business with Julie Berninger | Ep.72 22.10.2024

How many Etsy listings are needed to make $10,000 monthly? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ !In this episode of Built Online, Julie Berninger, former tech professional and co-founder of Gold City Ventures, shares her Etsy journey. While successful sellers often have around 100 listings, some thrive with far fewer. Julie emphasizes that quality trumps quantit...

Understanding Revenue, COGS, and Profit Margins with Nick Pasquarosa | Ep.71 15.10.2024

Are you accidentally sabotaging your business by focusing on the wrong financial metrics? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ !In this episode of Built Online , Nick Pasquarosa, from Bookkeeper360, discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepren...

70. From $500 to $20,000 a Month: Mastering Etsy SEO and Mockups with Alina 07.10.2024

How can Etsy sellers boost their sales without using ads? For that and more, follow us here and subscribe to our YouTube channel ! In this episode, we chat with Alina, an Etsy seller with over 20,000 sales. Alina shares her journey from architecture to e-commerce entrepreneur and showcases the power of digital products. She emphasizes the importance of market research, using online tools to identi...

69. Building and Selling Multiple Online Businesses with Grant Winns 30.09.2024

What does it take to build and sell multiple successful online businesses? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we chat with Grant Winns, a seasoned entrepreneur who has started eight companies and sold four of them. Grant shares his journey from working at Apple to moving to California to pursue entrepreneurship. He discusses t...

68. Do You Need to Be a Content Creator to Succeed? with Leslie Cole 26.09.2024

Ever wonder if you need to be a creator to thrive in the digital world? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , Leslie from EverBee shares her journey from corporate marketing to online entrepreneurship. We discuss content creation, side hustles, and the freedom of building your own business. Learn how she helps creators thrive and...

67. How to Use YouTube for E-Commerce: Proven Tactics that Work with Rich Khun 19.09.2024

How can entrepreneurs leverage YouTube to grow their brand and business? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , Rich Khun shares insights from his journey growing a YouTube channel to over 250,000 subscribers. He emphasizes the importance of creating quality content regularly, even if it takes time to see results. YouTube can be a...

How Small, Loyal Audiences Drive Business Success with Scott Voelker - Part 2 | Ep.66 11.09.2024

How can you turn a small audience of 1,000 true fans into a sustainable income stream? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we chat with Scott Voelker about building an audience of 1,000 true fans for sustainable income. He highlights delivering value and building relationships, sharing his experience of earning revenue from a s...

Your Email List is Your Most Valuable Asset with Scott Voelker - Part 1 | Ep.65 03.09.2024

What's the #1 mistake most Etsy sellers make that kills their long-term growth potential? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online , we chat with Scott Voelker, who discusses strategies for building an online business beyond just selling on Etsy. He emphasizes the importance of attracting an audience, building relationships throug...

64. Unlock Your Marketing Superpowers with Jon Davids 21.08.2024

How can you build a magnetic brand that attracts customers effortlessly? For that and more, follow us here and subscribe to our YouTube channel ! In this episode on Built Online , we chat with Jon Davids, author of "Marketing Superpowers", who discusses strategies for building a successful brand. He emphasizes the importance of understanding your audience's beliefs and behaviors, lev...

63. From Zero to $33K: How Automation Helped Them List Hundreds of Products on Etsy Daily with Louis Vetri 14.08.2024

How can Etsy be a playground for proving product demand before scaling to other platforms? Etsy allows entrepreneurs to test and validate product demand with minimal upfront costs, making it easier to transition to larger platforms like Amazon or Shopify once a product proves successful. In this episode, I chat with Louis who discusses the advantages of starting an online business on Etsy. Louis s...

62. Physical to Digital: From Flipping Homes to Building an E-Commerce Business with Lynn Stables 06.08.2024

How does optimizing Etsy ads regularly lead to a profitable print-on-demand business? By diligently optimizing her Etsy ads daily, this Etsy seller was able to control her advertising spend and ensure profitability, which contributed significantly to her success in the print-on-demand business. In this episode I chat with Lynn, an Etsy seller and e-commerce entrepreneur, who shares her journey fro...

61. Embracing the Slow Burn: How Consistent Effort Leads to Long-Term E-Commerce Success with Sarah 01.08.2024

How did a mom of three manage to grow her Etsy print-on-demand business to over $42,000 in just four months? In this episode I chat with Sarah, a successful Etsy print-on-demand entrepreneur and mother of three. Sarah shares her journey from making $70,000 in revenue last year to achieving over $42,000 in just the first four months of this year. She discusses the importance of consistency, the pow...

60. Bouncing Back: From Losing $100,000 to Generating $259,000 in E-Commerce Revenue with Melissa 17.07.2024

How did a failed $100,000 retail venture turn into a $259,000 online success story? In this episode, Melissa shares her journey from opening a party supply store in January 2020, only to face the crushing impact of COVID-19, which forced her to shut down before even opening. She invested around $100,000 into the store, leading to significant financial strain. After closing her physical store, Meli...

59. Achieving $240K in Revenue: A Mom's 15-Month E-Commerce Success Story with Emily 10.07.2024

How did a mom of two achieve $240,000 in revenue on Etsy in just 15 months? Emily, a higher education professional turned e-commerce entrepreneur, shares her journey and strategies for success. In this episode, I had the pleasure of chatting with Emily, who transitioned from a career in higher education to becoming a successful e-commerce entrepreneur. Starting with Amazon FBA in September 2022, s...

58. From Brick and Mortar to E-Commerce: An Artist's Journey to Location Freedom with Vicky 03.07.2024

How can e-commerce provide the freedom to travel and work from anywhere? In this episode, Vicky, an artist who sells her work on Etsy, discusses how e-commerce has given her the freedom to pursue her passion while not being tied down to a physical location. She started her Etsy store in 2012 but didn't have the marketing knowledge to succeed at first. In 2021, she relaunched her store using print-...

57. From 3 Sales a Day to 400 Orders Overnight: How SEO Can Launch a Viral Product with Beth 26.06.2024

How does a seller of handmade products handle the overwhelming success of going viral overnight? Today's guest rose to the occasion by leveraging her existing infrastructure, optimizing her processes, and maintaining a focus on long-term sustainability. Beth, who started her Etsy journey in 2016, experienced a sudden surge in orders when her shop went viral in late 2021. Despite the initial chaos,...

56. Consistency, Mindset, and Grit: The Keys to Building a Million Dollar E-Commerce Store with Christina 05.06.2024

Ever wondered how a digital marketer turned a side hustle into nearly a million-dollar Etsy business in just three years? Meet Christina, who started selling pet portraits on Etsy in 2021 and has since built a thriving print-on-demand business. Through hard work, dedication, and a strong mindset, she was able to quit her 9-to-5 job within a year and pursue her passion full-time. In this podcast ep...

55. From Red to Riches: A $130,000 E-Commerce Success Story with Salma 23.05.2024

How did a part-time Etsy seller make over $130,000 in less than a year and a half? By leveraging market research, optimizing her product listings, and maintaining a relentless work ethic, Salma, a personal trainer and Etsy seller, achieved remarkable success on the platform. In this episode I interview Salma, an Etsy seller who has made over $130,000 in her shop within a year and a half, all while...

54. From Zero to 150+ in Sales in Months: Launching an Etsy Shop While Balancing a 9 to 5 with Andrea 14.05.2024

Curious about how an ecommerce seller leveraged online tools to skyrocket her Etsy sales in just six months? Andrea, a full-time competitive intelligence analyst, started her print-on-demand Etsy shop in August 2023 and quickly achieved over 150 sales, utilizing Everbee for market research and optimization. In this episode of the Etsy Seller Podcast, I chat with Andrea about her journey from launc...

53. From Healthcare to E-Commerce: A Nurse's Guide to $300K in Sales with Briggette 08.05.2024

How do you achieve over 9,000 sales and $300,000 in revenue on Etsy?  In this episode I chat with Briggette who discusses her journey from nurse and novice Etsy seller to a successful entrepreneur. Briggette shares her initial struggles and slow start, emphasizing the importance of persistence and resilience. She highlights the significance of being customer-centric and adapting her product offeri...

52. E-Commerce Growth: How to Skyrocket Your Sales with AI and Community with Mesha 01.05.2024

Can you leverage misspelled keywords to boost your Etsy sales? It turns out, yes you can! In this episode, we chat with Mesha, an Etsy seller who has increased her shop's visibility by utilizing commonly misspelled keywords. Mesha shares her unique strategy that has propelled her sales. Her story begins with creating hand-drawn art for her twin daughters, who wanted school supplies that reflected...

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