Built Online

How much can you actually grow an online store in your first 30 days? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, Cody McGuffie gets honest about what the first 30 days of an online store usually look like. Not the screenshots. Not the highlight reel. The real version. He breaks down realistic month-one revenue, why data matters more th...

What should you know before quitting your job to build your own business? For that and more, follow us here and subscribe to our YouTube channel. A while back, I quit my job to go all-in on building EverBee. No plan B. No runway that made sense on paper. A wife, a mortgage, and a belief that this was going to work. It did work. But there are seven things I wish someone had told me before I made th...

Want more episodes like this? Follow us here and subscribe to our YouTube channel! If I had six minutes with the version of me from ten years ago, back when I was just getting started in e-commerce, broke and guessing, here's exactly what I'd tell him. Seven things. None of them are tactics. All of them would have saved me years. We cover: why the boring niche wins, why the math has to wor...

How do you start an e-commerce business from zero in 2026? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, Cody McGuffie breaks down what most people get wrong when they start from scratch, why selling on a marketplace is not the same as owning a real business, and what actually matters first if you want to build something that can grow int...

How do you use AI to grow your online business faster without getting distracted by every new tool, trend, and shiny opportunity? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, Cody McGuffie unpacks why so many creators stay busy but never build real momentum, how shiny object syndrome keeps people stuck, and what it looks like to use AI a...

How do you choose the right niche and customer for your online store without guessing, chasing trends, or trying to sell to everyone? For that and more, follow us here and subscribe to our YouTube channel ! In this solo episode of Built Online, Cody McGuffie unpacks what most sellers get wrong when they choose a niche, why picking products first can keep you stuck, and how the right customer can c...

How do you choose the right online business model instead of wasting years chasing goals you never clearly defined? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, Cody McGuffie , founder and CEO of EverBee, breaks down a simple but brutal truth: most people do not have a business problem, they have a clarity problem. He walks through why s...

How do you stop playing business and start building something that actually creates income, freedom, and real customers? For that and more, follow us here and subscribe to our YouTube channel ! In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down the difference between looking like an entrepreneur and actually becoming one. He talks about why early founders...

How can you build a business you actually own before jobs, platforms, and algorithms make that decision for you? For that and more, follow us here and subscribe to our YouTube channel! In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, explains why the next five years will reward people who build online businesses, not just work inside them. He breaks down why relying...

How do you build real financial freedom, time freedom, and location freedom instead of depending on a paycheck you do not control? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down why the real goal of an online business is not fame, followers, or even money by itself. It is ownership. Co...

How do you stay focused long enough to build a real freedom business in a world that rewards distraction? For that and more, follow us here and subscribe to our YouTube channel ! In this first solo episode of Built Online, Cody McGuffie, husband, dad of three, and founder of EverBee, breaks down why most people do not fail for lack of intelligence, money, or skills, but because they stay distracte...

How can you use Etsy print on demand to build real income, protect your time, and turn more of your ideas into products that actually sell? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Taylor Posada , print on demand educator and creator behind TaylorPOD, who turned two Etsy POD shops into more than 1.1 million dollars i...

How can Etsy sellers and creatives turn a skill like calligraphy into workshops, digital products, and online income that actually supports their life? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Dina Lu , calligrapher, creator, and educator behind Dina Calligraphy, who left a stable government job to build a flexible o...

How can you use AI and simple systems to grow faster on YouTube, ship more content, and build an online business that does not depend on motivation? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Robin Ebers , creator, educator, and founder of Builders Lab, who spent 20 years as an engineer before pivoting into content and...

How can creators turn social media content into customers for their own product brand instead of relying on short term sponsorships? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Julianna Christensen , West Point graduate, former Army officer, and the creator behind @julianna_claire, where she has built 2.9 million follow...

How can Etsy sellers and creators add a new sales channel without big tech headaches or monthly fees? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Jessica James, founder and creative director of Madilyn James, an e-commerce marketplace for closet cleanouts, resellers, and creators who want an extra place to list products...

How can creators turn everyday problems into income streams, build multiple businesses, and stay confident through uncertainty? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Yoma James Kukor , entrepreneur, creator, and CEO of event-tech platform Vendoir, to talk about how he went from redundancy into running three profit...

How do you build a resilient creator business using focus, discipline, and hard things instead of hacks and constant burnout? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Philip Anders , YouTube creator, educator, and storytelling strategist with over 100k subscribers, to break down how he uses batching, deep work, and f...

How do you use Etsy Print-On-Demand to buy your dream home and build real financial freedom? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Heather Marie , Etsy print on demand seller and creator behind Heather Studio, who scaled her shop past 250k a year and used that income plus YouTube and disciplined saving to help buy...

How do you turn a “small Etsy shop” into a multi five figure business without burning out or giving up your creativity. For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Valery Danilov , calligrapher and founder of the Alettera Etsy shop, to break down how a single family tree project turned into two Etsy shops, digital templ...

How can founders use podcasts to build a real personal brand, get out of stealth mode, and make their go-to-market less painful? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Ryan Estes , co founder of Kitcaster and creator of the AI for Founders podcast newsletter, to talk about founder led marketing, why hiding behind “...

How can you turn product review content into semi passive income while still being present for your kids and family? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Kathleen Kobel , longtime seller, content creator, and author of The Unconventional Business Model, to break down how she shifted from agency work into the Amaz...

What does it really take to scale your business without becoming the bottleneck or burning out your team? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Danielle Dufresne , founder of The Auxiliary Co, a fractional production operations partner for agencies and in-house creative teams. Danielle explains the scaling phase m...

Where did EverBee really come from, and what is the real story behind its “overnight success”? For that and more, follow us here and ⁠subscribe to our YouTube channel⁠ ! In this special Built Online episode, George McConnell turns the mic around and interviews Cody McGuffie, founder and CEO of EverBee and EverBee Store. Cody shares how failed experiments in real estate and Amazon FBA led to a simp...

How do top sellers actually rank products and get Q4 ready without guessing on ads or keywords for months? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, we sat down with Will Haire , CEO and Co-Founder of Bellavix, an agency that has helped brands drive over half a billion dollars in marketplace sales. Will walks through the real ranking...