Builder Funnel Radio

The topic of this week’s episode is growth and demand, and what that means as we move forward. Throughout this episode, we dissect a fictitious design-build company as they navigate through the market. We’ll discuss what to do once demand drops and critical ways to pivot in order to continue dominating the market. Start listening now!

If a picture is worth a thousand words, then professional photography is worth a thousand customers. We’re diving into a super granular topic in this week’s episode, but we think it’s important and how to increase audience engagement with photos. We’ve encountered hundreds of remodelers and custom builders whose websites and social channels were not up to par, and it could all be fixed by hiring a...

Educational content marketing educates your readers on topics related to your industry. It’s based on the idea that businesses should teach their audience before trying to sell them something. By teaching your readers, rather than just selling to them, you reach a larger audience. These visitors are seeking information that will assist them in making more informed decisions about the problems they...

This week’s episode is a continuation of last week’s podcast where we talked about quick-hitting tactics you can employ to drive leads, but instead of leads, we’re focusing on the sales side. Get ready to uncover three sales plays you can begin running in different scenarios in order to start generating some new sales opportunities. So if you’re prepared to learn what these sales plays are, how to...

As we start to hit a seasonal slowdown, Spencer shares his top three quick-hitting lead generation ideas that remodelers and custom home builders can start running today. We know leads have gradually been declining since 2021 and as a business owner, you’re feeling the pressure to do something to change that. So although we’re big believers in long-term marketing plans, here are three short-term l...

As we close December and think about starting the new year, Spencer has spent some time reflecting on 2022. Are there any lessons to be learned that will help us to prepare for 2023? He’s gathered some insights from Builder Funnel’s efforts and from his clients’ to create five end-of-year reflections. We hope this episode will help our listeners trigger some new thoughts or ideas as they reflect o...

In this episode, Spencer was the guest on Tome Reber’s podcast: The Contractor Fight. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more. Start listening now!

Recently Spencer was a guest on Duane Johns and Dave Young’s podcast, The Builder Nuggets Podcast and we’re sharing that episode with you now. With the rise of inflation upon us, you can either look at it as a negative or see it as an opportunity. Spencer chooses the latter and explains precisely why he feels builders can use this time to make their business more profitable while accepting fewer p...

Recently Spencer was a guest on Kyle Hunt’s podcast, Remodelers on the Rise and we’re sharing that episode with you now. They went deep to teach listeners how to use their website and marketing to save time, prequalify leads, leverage automation, and close higher-margin projects. You want all of your marketing to point to what serves your business, especially your website, so if you’ve been strugg...

Join Spencer and Dean Curtis of Ingage as they discuss presentations, sales enablement, what those terms really even mean, and how we can start to look at them a little differently. We dive deep into how you can start using content, templates, and strategies in your sales process to level up your close rates, your effectiveness at telling your company’s story, and more. Dean has a passion for the...

Get ready for an energizing conversating with our special guest, Tim Brown. He is the CEO of Hook Agency, an SEO and web design firm that has grown from one person to seventeen in five years. We’re diving deep into web design, SEO, and pay-per-click for contractors. You’ll get Tim’s valuable insight into what makes a good website, mistakes you might be making with your Google Ads, and why sales ar...

This week Spencer brings on Randy Stanbury of 4 Level Coach. His background is exciting and consists of being an entrepreneur for a long time. Randy comes from the logistics business but has transitioned into custom home building and remodeling to teach builders how to manage their businesses and enjoy freedom. It’s interesting to see how he brings in an outside perspective and creates a company t...

This week’s episode is going to sound a little different since Builder Funnel’s Inbound Consultant, Malachi Price, is hosting live from Remodelers Summit. The Remodelers Advantage Summit is the highest rated educational event in the remodeling industry, with high-impact topics, workshops, and keynote speakers. We’re excited to be informally chatting with Spencer, CEO of Builder Funnel, and Jeremy...

This episode is a bit of a continuation of last week’s topic about Google’s new search update. What we want to talk about today is two unique SEO lessons that will help you navigate through this change that you might not have heard of yet. Yes, keywords are essential for SEO, but they’re just one piece of the puzzle and hopefully, by the end of this episode you will have two new tactics in your SE...

In this episode, Spencer is diving into a big Google announcement, discussion points of things he feels you should be alert to, and action items you can start implementing now. From content depth to search updates, we’re ensuring you and your team stay on good terms with Google.

This week, Spencer invites Kyle Hunt from Remodelers on the Rise to cover a range of topics. From marketing and sales to diving deep into Kyle’s personal journey through his career, we think you will really enjoy listening to this episode. It’s a good mix of clear action steps with fun along the way. Start listening now!

It’s crucial to build your website on a solid foundation for the long haul. This is what we have found to be one of the most beneficial things you can do to develop your digital marketing program. The reason being is that if you’re always switching platforms or systems, then you lose any momentum and you find yourself getting stuck in this stop-start cycle. That’s why in this week’s episode, Spenc...

This week’s episode is a real treat as we welcome David Lupberger of Remodel Force to the show to discuss something you should all be planning for: transitioning out of your remodeling company. David has worked with hundreds of contractors over the past 30+ years to help them think about how they can exit their business or decide if they need to start doing things differently. In addition to being...

How do you not only survive but thrive when you find yourself in a really tough situation? This is the topic of this week’s episode and we’ve taken advice from industry leaders and from our own research to bring you five ways you can help navigate yourself towards success even when everyone else around you failing. Sound interesting? Then start listening now!

Do you ever feel like your website isn’t as strong as it could be? Your remodeling website should be your greatest marketing tool in helping visitors convert into leads. It should represent your brand, be modern and professional, easy to use, deliver information clearly, and ultimately convert. So if your remodeling website isn’t checking all those boxes, then take a listen to this week’s episode...

We bring you a special guest this week, Jeremy Seinruck of Axis Construction, to chat with us about what he’s been noticing in the market recently. Spencer and Jeremy dive deep into the changes happening in his area, what he’s been hearing from his peers and a hodgepodge mix of more industry news. Spencer even shares his take on what he’s been seeing and hearing from remodelers around the country....

Over the last few months, we’ve been hearing from our audience about the worry they have of recession, slow down in leads, and more. Even though the talk of doom and gloom, there are still opportunities that can be had. So this week’s episode is a deep dive into the topic of “market share” and our prediction of how things could play out. No one knows how the rest of 2022 will be, so our advice: st...

We have a special treat for you on this week’s episode. Two company colleagues, Danielle Russell (Builder Funnel President) and Mal Price (Builder Funnel Marketing Consultant) have teamed up to create their own podcast: BYOF (Build Your Own Funnel). They’re breaking down many case studies we have with our clients to share with you their successes and strategies so you can use them to grow your own...

This week we invited Shawn Van Dyke for our 200th episode to pick his brain about what’s happening in the remodeling industry. Shawn founded the Built to Build Academy where he trains contractors worldwide to build the systems they need for purposeful, profitable growth. In this episode, you’ll hear how to build the perfect price for your business, why you should always get your lead’s contact inf...

This week we wanted to take a more motivational approach and talk about a concept around the design-build process: your undervaluing your planning. The most value of what you do is actually not found in the doing, or construction, but rather in your expertise. Knowing what to do, when to do it, and how. We encourage you start charging more for your planning process. We wanna hear your thoughts so...