Builder Funnel Radio

Ideally, you should have the marketing basics for your remodeling and custom home building business. This week, Spencer will help you think about implementing more advanced marketing strategies that should inspire you and show you what’s possible even for smaller businesses. From workflow automation to building a media empire, we want to help you grow farther and faster. Start listening now!

Recently, Spencer attended a Trade Mastermind event and now he wants to share his key takeaways with you! Trade Mastermind gives construction business owners in all trades the tools to scale-up and level-up their skills as a business person. This week, he’ll go over how to stay on top of being a business owner, getting your team in line with the company’s values, and how to keep them inspired towa...

This week Spencer dives into the idea of being intentional with how you spend your time and how you schedule things as a remodeler. With so many things going on, it’s sometimes difficult finding the right balance between work and family. It can be helpful to ask yourself, “Am I spending my time how I really want to and how I really should in order to accomplish my goals?”. If you’d like to hear ho...

The theme for this week is to keep pushing even if things are already going fast! If there is pull-back going on in the industry then it’s the perfect time to push your business harder and reap the rewards on the other side. Join Spencer as he shares a coming marketing mistake remodelers make when the demand is at a high and what habits you should be building to make sure you’re always creating pr...

This time of year is the peak season for remodelers, but that doesn’t mean you can’t use this as an opportunity to get ahead. Spencer breaks down how to pinpoint those challenging moments in your sales process and turn them into “sales enablement” content that offers high value to your clients. If you’re looking for new ways to improve your sales process and customer experience, then start listeni...

If you’ve been struggling to figure out how to add video into your marketing strategy or you need an extra boost to your already current video strategy then this episode is for you! This week Spencer breaks down Wisitia’s 48-page State of Video Report to give you insight on how to make your video strategy stand out. From how often you should be creating video to identifying the key metrics that de...

In 2022, marketing strategy is changing. This is why this week, Spencer takes the time to break down HubSpot’s Inbound Marketing Trends Report of 2021 so you can make the best decisions on how to market your remodeling business this upcoming year. Some major trends we’re seeing are the rise of social media (especially video), the importance of brand awareness, and how customer experience is the nu...

A remodeling platform that promises quality leads without you having to do anything? Sounds too good to be true and that might be the case for this third-party app, Houzz. We’ve been hearing a lot of complaints coming from remodelers in regards to the confusion and frustration they feel about using Houzz to market their business. So Spencer brings Gregg Cantor, a seasoned remodeler, that has been...

Having testimonials for your remodeling business is a great tool. They help get you noticed, lead to more sales, and boost customer loyalty. But how do you get them? Listen as Spencer shares four unique ways you can start collecting more reviews and the best way you should be asking your clients so it’s easy for them to say ‘yes’!

Do you find yourself getting stuck at the $1M to $2M revenue mark in your remodeling company? This week, Spencer dissects why you might be falling short and the answer might not be as complicated as you think. Take 10 minutes to listen about the reason you need to spend more on marketing, the importance of tracking your efforts, and how it can help you predict your business’s future. https://info....

With 2022 in full swing, we’ve noticed people are now more concerned with achieving a perfect work/life balance, but how? This week Spencer shares his thoughts on the idea of work/life balance, how it might even be overplayed, and why you should rather focus on flexibility. The first step is to define balance for yourself as best you can. What does balance mean for you? https://info.builderfunnel....

The remodeling industry is facing a huge problem right now: inflation. As material costs are going up, subcontractor prices are going down. Spencer dives deep into the idea of how technology can help remodelers combat inflation, specifically automation. Using automation in your marketing, sales, and project management are all great ways to cut inflation and save time! Start listening now! https://...

As the world keeps moving, so should you and your remodeling business. We want to help you prepare for the future by thinking about your current marketing spending and why you should be doubling down in 2022. This week Spencer dives into his recommended range of marketing spending you should be using for your remodeling company, how more leads equal more business opportunities, and how you might e...

Lately, figuring out how to hire the right person for a remodeling or construction job has been a top struggle many businesses face. This week, we brought Ed Earl from Contractor Staffing Source and his 30 years of construction experience onto the show to share with you the best ways to find talented staff to grow your construction company. Ed is an energetic, talented national speaker with a pass...

So you’re ready to find the perfect fit for the new role at your remodeling company, but you don’t know where to begin. How about by listening to this week’s episode with Vicki Suiter of Suiter Business Builders who talks with Spencer about the core elements of building great teams? Find out how you can get a new perspective on hiring, gain control of the process, and get the business you’ve alway...

Have you been struggling to hire the right people for your remodeling company? Or are you curious as to how to strengthen your team’s culture? If so, you’re gonna want to tune in to this week’s episode. Spencer is joined by Bryan Kaplan as they discuss how to improve your team’s development and what to think about when it comes to making sure you’re hiring the right person for the job. So this wee...

Will 2022 be the end of remodeling? Recently an article from Harvard University was released that anticipates the increases and, possibly, decreases that the remodeling industry will face. Join Spencer as he dissects this prediction and offers his own insights. Have your own guess on what the remodeling industry will be like in the next year? If so, share your thoughts with us at radio@builderfunn...

How long does inbound marketing take to get results? Brace yourself; it’s gonna take some time. This week, Spencer goes over the best way to track your inbound marketing efforts, client case studies, and the biggest mistake we see remodeling companies make when it comes to their inbound marketing. Inbound marketing is like investing in a portfolio. Patience is key! https://info.builderfunnel.com/b...

Are you creating enough evergreen content for your remodeling business? If you’re not sure then take 10 minutes to listen to this week’s episode as Spencer explains what evergreen content is and why remodelers need it. See how creating and updating evergreen content can save you time and explode your website traffic! https://info.builderfunnel.com/builder-funnel-radio/what-evergreen-content-is-why...

Is your SEO working for your remodeling business? This is the #1 question asked to Builder Funnel, so Spencer spends some time this week sharing with you why SEO is important, what you should be tracking, and questions to ask yourself. Having a strong SEO strategy means more people see your website and the more your online traffic increases, the better your chances to provide your product or servi...

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. Spencer gives his take on why this ideal combination is the key to getting everything you want out of your business. Discover how Spencer uncovered that he was a Visionary and how the growth of Builder Funnel changed once he found his Integrator. If you’re looking for something to help push your remodeling company to ne...

If content is king, then video is its queen. Video Marketing helps promote and tell people about your service or product, which is why Spencer is sharing his best-kept secrets on how to get started and overcome the fear of being on camera. If you want to learn how to increase engagement on your digital and social channels, educate your audience, and reach users with a new medium then start listeni...

A new year brings new goals and we want to make sure you have everything you need in order to achieve them. This week, Spencer shares Builder Funnel's goal-setting process and how he tackles his everyday personal goals. Discover how setting a WIG (“wildly important goal”) and creating weekly leads gets everyone on the team moving in the same direction. Press play to learn new ways to start crushin...

Why is The Remodeler Marketing Blueprint such a vital tool for growing your business? Because we guarantee it works! Join Spencer as he shares with you the power of building a performance-based strategy with results that no one else offers. From a full brand audit to access to internal training, your 100+ page blueprint is the ultimate 12-month marketing plan for your remodeling business. Check th...

We have an exciting announcement to make! Join Spencer as he introduces our new podcast, Remodeler Stories. Starting in January 2022, once a week we will have remodelers join us to share their journies. We’re hoping you can use this channel as a source of motivation and enlightenment as you navigate through your own journey. Be sure to look for Remodeler Stories on iTunes, Spotify, and Soundcloud!...