Builder Funnel Radio

Marketing during a slow economy feels risky, but cutting your marketing budget may be the biggest mistake you can make. In this episode, Spencer explains why difficult markets reward businesses that continue to invest while their competitors pull back. You'll learn how maintaining your marketing helps you gain market share, why lowering your prices often becomes a race to the bottom, and how to po...

Before you chase the next marketing tactic, ask yourself one question: does it actually support your strategy? In this episode of Builder Funnel Radio, Spencer breaks down the critical difference between strategy and tactics and why so many remodelers waste time and money by jumping straight into SEO, Google Ads, social media, or email marketing without first defining who they're trying to reach....

Want to double—or even triple—your remodeling business? Simply throwing more money at marketing isn't enough. In this episode of Builder Funnel Radio, Spencer Powell breaks down how to scale strategically by identifying your highest-performing marketing channels, improving sales conversion rates, and avoiding the risks of relying too heavily on a single lead source. If you're serious about acceler...

In this episode, Kai and Spencer explore how AI can revolutionize your website management. From setup and security to content updates and SEO optimization. Learn practical steps to connect AI to your site and unlock new efficiencies.

Most remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals what's working (and what's wasting money), and make smarter decisions about where to invest your budge...

In this episode, Kai and Spencer reflect on the rapid evolution of AI search platforms and their impact on marketing strategies. They explore key platforms like Google AI overviews, ChatGPT, Perplexity, and Gemini, discussing how businesses can optimize their content for AI visibility, the importance of brand sentiment and share of voice, and tactical tips for leveraging AI in marketing.

AI is changing the way homeowners research remodelers and custom builders and it’s happening faster than any shift we’ve seen in digital marketing. Spencer breaks down how AI platforms like ChatGPT, Gemini, Claude, and Google AI Overviews are influencing buying decisions, citing local experts, and driving real leads. He shares recent examples of companies winning business through AI visibility, ex...

Have you hired a marketing agency, waited months for results, and then found yourself back at square one searching for a new partner? You're not alone. In this episode of Builder Funnel Radio, Spencer Powell breaks down the frustrating cycle many remodelers and custom home builders experience with marketing agencies: hope, wait, break, and reset. He shares real stories from contractors who cycled...

In this episode, Kai and Spencer break down the costs of adopting AI for remodeling and construction businesses, exploring various tools, pricing tiers, and strategic recommendations to maximize ROI within different budgets.

Relying only on referrals might feel safe, but it could be the very thing limiting your growth. In this episode, Spencer breaks down the hidden costs of running a referral-only remodeling or custom home business. He walks through the five-pillar framework Builder Funnel uses to help builders and remodelers create consistent, scalable growth through marketing, conversion optimization, nurturing, sa...

This episode explores how remodelers and builders can strategically adopt AI in their businesses. It covers structuring AI integration, choosing tools, security considerations, and fostering innovation to stay competitive.

Spencer and Kai explore how to leverage AI tools like Claude and Cowork to automate sales call analysis, provide instant feedback, and improve sales team performance. They share practical steps, real-world results, and future possibilities for AI-driven sales coaching.

The moment your business gets busy is often the exact moment you’re tempted to pull back on marketing, but that decision could be holding your growth back. Spencer explains why scaling back marketing during busy seasons creates long-term problems and how successful remodelers and builders use those periods of strength to invest in growth instead. From raising prices and expanding backlog to increa...

Getting more website traffic doesn’t matter if it’s not turning into real projects. Spencer breaks down the difference between “vanity” SEO metrics and what actually drives revenue. If you want your SEO strategy to generate real opportunities instead of just clicks, this episode shows you how to focus on the searches that truly pay off.

Setting a big revenue goal is easy, actually hitting it is where most builders get stuck. This episode breaks down how to reverse engineer your revenue targets into a clear, actionable plan by working backward from your goal to the number of projects, leads, and marketing investment required. Spencer walks through practical ways to forecast using your own data, avoid common budgeting mistakes, and...

We tried ChatGPT's integrations and they were... fine. Then we tried Claude's MCPs and everything changed. In this episode, we demo the integrations we actually use every day - pulling live CRM data from HubSpot, searching sales call transcripts in Fireflies, checking SEO rankings in Ahrefs, and more. All from one AI conversation. If you liked our Intro to Claude episode, this is the next level.

If your business swings between overwhelming workloads and worrying about where the next project will come from, you’re not alone. This episode tackles the feast-or-famine cycle that so many remodelers and custom builders face. Spencer breaks down why this cycle happens, especially in an industry with long buying timelines and high-ticket projects, and shares how to build a consistent, predictable...

Struggling to step away from sales in your remodeling or custom building business? This podcast breaks down the five critical steps to building a sales system that doesn’t rely on you to close every deal. Drawing from real-world experience, Spencer shares how to document your process, create a productized design offer, increase lead flow, train and manage a sales team, and structure the right comp...

Many remodelers expect social media to be a major lead generator, but the data tells a different story. In this throwback episode, Spencer explains why social media typically drives only a small percentage of leads and is far more valuable as a trust-building and nurturing tool. He walks through how prospects often discover your business through channels like Google or referrals, then use social m...

Most remodelers focus on vanity metrics like clicks and impressions instead of what actually drives revenue. In this throwback episode, Spencer breaks down the marketing and sales KPIs that truly matter, starting with cost to acquire a customer and how it compares to your gross margin. He walks through the full funnel—from leads to marketing qualified leads, sales qualified leads, meetings, and cu...

In this episode, Kai and Spencer analyze HubSpot's 2026 State of Marketing Report, exploring key trends like AI's impact, multi-channel marketing, and content strategies for remodelers and builders. They discuss how to leverage these insights to boost marketing ROI and stay ahead in a competitive industry.

Many remodelers ask how to shift their marketing budget, especially when moving from heavy paid ads to a more organic strategy. In this throwback episode, Spencer walks through how to evaluate whether you should actually reduce your ad spend or simply add new channels alongside it. He explains why scaling a channel that’s already working is often the best move, how cutting budget too early can cre...

In this episode, Kai and Spencer explore the capabilities of Claude AI, its skills system, and how it compares to ChatGPT. Learn practical workflows for content audits, SEO, and content creation using Claude's advanced features.

Many remodelers wonder whether they should hire a marketing agency or bring someone in-house. Spencer breaks down the pros and cons of each approach and explains why the right choice often depends on your stage of growth and marketing budget. He discusses the challenge of expecting one in-house marketer to handle SEO, ads, writing, design, and analytics, and why agencies can provide multiple speci...

This episode explores the capabilities and limitations of AI in marketing, focusing on its impact on marketing agencies and how businesses can leverage AI effectively. Hosts Kai and Spencer share insights on AI's current functions, strategic considerations, and the human element essential for success.