Builder Funnel Radio

Many remodelers believe marketing doesn’t work, but in most cases, the real problem isn’t the marketing channel, it’s the system behind it. Spencer breaks down the most common reasons remodeling marketing fails, from slow lead response times and weak website trust signals to chasing cheap clicks, relying on shared leads, and measuring the wrong metrics. He also explains why marketing and sales mus...

What would you rebuild first if all your leads disappeared tomorrow? Spencer walks through how to build a predictable lead generation system for a $3 million remodeling company starting from scratch. At this stage of growth, owners are often still deeply involved in sales and production, budgets are tight, and marketing needs to be efficient. We break down why narrowing your ideal client, project...

In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of writing in the age of AI. They explore the debate between AI-generated content and human writing, emphasizing the importance of a partnership approach where AI assists rather than replaces human creativity. The conversation highlights the significance of personal experiences, strong opinions, and data-driven insights i...

In this flashback episode of Builder Funnel Radio, Spencer Powell answers one of the most common questions we hear from remodelers and custom builders: when should you redesign your website — and when shouldn’t you? Too often, companies jump into a redesign without a clear strategy, even though their site may be attracting the wrong projects, failing to build trust with ideal clients, loading too...

Measure: The Fifth Pillar of the Remodeler Growth Framework In this episode, we’re wrapping up the Remodeler Growth Framework with Pillar #5: Measure—because if you’re not measuring your entire revenue funnel, you’re essentially guessing with your marketing and sales decisions. You’ll learn how to track the metrics that matter most. Spencer will map out the full revenue funnel, so you can spot bot...

Close: The Fourth Pillar of the Remodeler Growth Framework In this episode, we’re diving into Pillar #4 of the Remodeler Growth Framework: Close, the sales side of “team revenue.” Marketing generates the opportunities, but sales is what turns those leads into booked projects. You’ll learn the four core components of a strong sales system. We break down why speed-to-lead matters, how to follow a si...

Nurture: The Third Pillar of the Remodeler Growth Framework In this episode, we’re diving into Pillar #3 of the Remodeler Growth Framework: Nurture. Once you’ve attracted visitors and converted them into leads, what happens next? The reality is most homeowners aren’t ready to start today. That’s where nurture comes in. This pillar is all about building trust, reducing uncertainty, and staying top...

In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss the overwhelming landscape of AI for builders and remodelers. They emphasize the importance of focusing on key areas for AI implementation, including establishing systems and SOPs, leveraging data analysis, and exploring vibe coding. The hosts provide actionable insights on how to effectively learn and implement A...

In this episode, we’re diving into Pillar #2 of the Remodeler Growth Framework: Convert. Once you’ve attracted the right people to your website, how do you turn more of them into qualified leads? Spencer breaks down the difference between the small percentage of homeowners who are ready to start now and the much larger group who are still researching and why your website needs a simple two-door co...

Attract: The First Pillar of the Remodeler Growth Framework We’re kicking off a new series breaking down our proven Remodeler Growth Framework, starting with Pillar #1: Attract. In this episode, you’ll learn how to get more of the right prospects to your website by building a strong foundation, clarifying your message, and leveraging Owned, Rented, and Earned traffic. We cover the 3 C’s of a high-...

In this episode, Kai and Spencer explore the world of AI integrations, specifically focusing on ChatGPT and its various applications. They discuss the differences between one-way connectors and two-way apps, demonstrate how to connect tools like Zoom and Asana, and test the functionality of these integrations. The conversation highlights the challenges faced with integrations, particularly with Ca...

If you’re stuck with great sales conversations that never seem to turn into signed deals, this episode is for you. Spencer breaks down four proven levers—scarcity, urgency, risk reversal, and bonuses—that you can use in your first appointment to close more deals and close them faster. These are practical, real-world tactics that help move prospects out of limbo and into action, often boosting clos...

In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell delve into the world of Custom GPTs, exploring their functionalities, benefits, and practical applications for builders and remodelers. They discuss how to create a Sales Follow-Up Custom GPT, an Estimate Explainer GPT, and a Discovery Call Prep GPT, emphasizing the ease of building these tools and their pote...

Stop letting objections stall your deals at the first appointment. In this episode, Spencer breaks down a practical framework for objection handling the exact responses you can prepare ahead of time so you’re not caught off guard in the moment. If you want to improve conversion rates without generating a single extra lead, this one gives you simple scripts and questions you can start using immedia...

In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell discuss how to effectively train ChatGPT to function like a new hire. They explore the importance of setting up ChatGPT with the right parameters, utilizing its memory features, and leveraging its capabilities for marketing strategies. The conversation includes practical demonstrations of building marketing p...

If you’re still guessing how marketing is really performing, this episode will flip the switch. Spencer breaks down why Sales Qualified Leads (SQLs) are the most important metric you can track and the best leading indicator of future revenue. You’ll learn how to clearly define an SQL, why it matters more than raw lead volume, and how tight communication between sales and marketing turns SQLs into...

In this episode of Builder Funnel Radio, Spencer Powell breaks down a common trap contractors fall into when evaluating marketing success. Just because you missed your revenue goal doesn’t mean your marketing failed. Spencer explains how to separate profitability from goal attainment, how to evaluate ROI by channel, and how to make smarter budget decisions going into the new year. If you want a cl...

In this episode, Kai Biami and Spencer Powell explore the capabilities of ChatGPT specifically for contractors and builders. They discuss how to effectively use ChatGPT as an assistant, the importance of prompting, and the various settings and integrations available. The conversation also covers organizing work through projects, creating custom GPTs for specialized tasks, and the exciting potentia...

In this episode, Kai Biami and Spencer Powell reflect on the significant changes in AI marketing throughout 2025, discussing the impact of AI on search behavior, advertising, and the emergence of new tools. They explore how AI is reshaping the marketing landscape, emphasizing the importance of adapting to these changes and looking ahead to predictions for 2026.

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving role of marketers in the age of AI. They explore whether hiring marketers has become more challenging due to AI advancements, emphasizing that marketers are still essential for guiding strategies and utilizing AI tools effectively. The conversation highlights the signs of a successf...

Want to stay ahead of your competition in 2026? In this episode, Spencer breaks down 7 marketing predictions every remodeler and custom builder needs to know and what to do about each one. From AI reshaping the buyer journey and helpful content beating high-volume fluff, to rising ad costs, local trust signals, and video becoming a must-have, this episode gives you a clear roadmap for what’s comin...

In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss Builder Funnel's commitment to integrating AI into their business strategy for 2026. They explore the changing landscape of consumer behavior influenced by AI, the importance of interactive content, and the efficiency gained through automation. The conversation also covers practical steps for implementing AI in bu...

If you’re tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You’ll learn how to decide whether you should be spending 3%, 5%, or even more based on you...

In this episode, Spencer Powell and Kai Biami explore how AI can be utilized to enhance skill development across various domains, including sports and marketing. They discuss the importance of consistent practice and the application of AI in personal growth and learning strategies.

Are you living in that $2–4M purgatory? Busy, but not really breaking through? You’re not alone. Most remodelers never make it to a stable $5M+ business, and it’s almost never for lack of skill or effort. In this episode, Spencer unpacks the five core reasons remodeling companies fail to reach (or sustain) $5M in annual revenue. From underinvesting in marketing and selling free “me-too” estimates…...