Builder Funnel Radio

In this episode, Kai Biami and Spencer Powell discuss how AI can transform the sales processes for remodelers and builders. They explore the importance of speed and volume in follow-up, the need for personalization in sales calls, and how technology can enhance customer experience. The conversation also covers essential tools like Notebook LM and Fireflies that can streamline workflows and improve...

Most remodelers and builders struggle to stand out because they look and sound just like everyone else. In this episode, Spencer Powell shares why choosing a clear, unique position in your market is one of the most powerful growth moves you can make—and how Builder Funnel has lived this out by serving only remodelers and custom builders. He walks through practical examples like “bathroom-only” com...

In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of paid advertising in the age of AI. They explore the reasons behind the increasing investment in paid ads, the importance of understanding ad platforms, and how AI can enhance ad strategy, copywriting, and creative development. The conversation also delves into analyzing underperforming campaigns and the best practices...

Most remodelers lose deals because they treat every lead the same. In this episode, Spencer Powell breaks down the two types of leads that really matter—researching and ready—and how to handle each one for maximum results. You’ll learn why quick follow-up can double your conversions, how to nurture long-term leads without being pushy, and how to build a system that turns curious researchers into r...

In this episode, Kai and Spencer discuss the enduring effectiveness of email marketing for remodelers and builders. They explore the shift from design-heavy newsletters to plain text emails, emphasizing the importance of segmentation and personalization. The conversation highlights how AI can enhance email efficiency and the significance of post-sale engagement. They also delve into analyzing emai...

When business feels tight, the last thing you want to do is spend more on marketing—but that might be exactly what you need. In this episode, Spencer Powell breaks down why increasing your marketing investment when it feels most uncomfortable can unlock hidden profit in your remodeling or building business. He explains how understanding your company’s true capacity, break-even point, and gross mar...

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving landscape of social media strategy, particularly in the context of AI's influence. They emphasize the continued importance of social media for local businesses, share insights on effective content creation, and explore the balance between quality and quantity in posting. The convers...

Flashback: No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.

In this episode, Kai Biami and Spencer Powell discuss the critical role of video in marketing for remodelers and builders. They explore the importance of video content, effective strategies for creating and repurposing videos, and how AI tools can streamline the planning, shooting, and editing processes. The conversation also touches on the potential of AI-generated videos and the importance of ma...

Most remodelers obsess over cost per lead but that focus can quietly sabotage results. In this episode, Spencer Powell shares The Tale of Two Remodelers to show how two companies spending the same $6,000 on ads can get dramatically different outcomes. You’ll learn why tracking sales-qualified leads (SQLs) beats chasing cheap leads, how aligning sales and marketing around revenue transforms ROI, an...

You can literally double your revenue by fixing a few of these mistakes. If you get 3 25% lifts, 1 double somewhere. 2 40% lifts Not following up fast enough with leads (Kavaleer example) Not following up enough times with leads Not standardizing Pre-Qual Not handing off Pre-Qual Not selling a clear, well packaged Design Offer Not using scarcity (X spots left) Not using objection handling scripts

In this episode, Kai Biami and Spencer Powell delve into the complexities of modern SEO, focusing on the acronyms GEO, AEO, and EAT. They discuss the importance of establishing credibility through EAT, the technical aspects of optimizing for AI search engines, and the shift from traditional keyword strategies to answering real questions posed by potential clients. The conversation emphasizes pract...

In this in-person edition, Spencer and Danielle reflect on a whiplash year for residential construction—why demand cooled after the post-2020 boom, how “zero-click” AI search is changing lead flow, and what “buy the dip” looks like inside a remodeling business. They get candid about leadership in hard seasons (ego, echoes, and consistency), share how open-book metrics and simple weekly actions kee...

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digi...

We’re wrapping up flashback week with one more throwback episode, and it’s a good one. Spencer and Ricky talk about the money left on the table when follow-up falls through and how to fix it. They break down timing, tone, and tools so you can follow up with purpose and pull more deals back into your pipeline. If your inbox is full of “maybes,” this is your roadmap to more “yeses.”

Sales topics continue to dominate our top-performing episodes, and this one took the #1 spot for all of 2024 and 2025! In this flashback, Spencer chats with Ricky First about what makes a first sales meeting truly successful. They break down mindset, preparation, and how to turn that initial appointment into higher close rates, without needing more leads. Whether you’re fine-tuning your process or...

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell delve into the impact of AI on marketing strategies for builders and remodelers. They explore how AI sources information, emphasizing the significance of platforms like Reddit, Wikipedia, and YouTube. The conversation highlights the importance of user-generated content and offers actionable strategies f...

What if you could install a marketing system proven to drive millions in remodeling revenue? Builder Funnel clients have used this framework to produce $76.8 million in tracked results—and we’re pulling back the curtain. Learn how the strategy works, why it scales in any market, and how you can replicate it for your own growth.

If it feels like your marketing spend keeps climbing but your customer count isn’t, this episode breaks down why and how to fix it. You’ll learn how to pinpoint where money is being wasted, shift budget toward what actually drives results, and tighten your sales process so you close more projects without increasing spend. A clear, numbers-driven framework for lowering acquisition costs and boostin...

In this episode, Kai Biami and Spencer Powell discuss HubSpot's new concept of Loop Marketing, exploring its implications for the marketing strategies of remodelers and builders. They delve into the transition from traditional marketing funnels to a more dynamic, AI-driven approach that emphasizes personalization, content diversification, and rapid iteration. The conversation highlights the import...

Spencer breaks down one of the most common frustrations remodelers and builders face: attracting the wrong types of projects. He walks through a step-by-step way to diagnose where the breakdown is happening, whether it’s marketing, your website, or your sales process, and how to adjust so you consistently land the higher-value projects you’re aiming for. If you’ve ever felt stuck taking work below...

In this episode, Spencer shares some of the biggest takeaways from the past year—lessons that reshaped how he thinks about growth, leadership, and long-term success in business. If you’re navigating the ups and downs of scaling a remodeling or building company, this conversation will give you fresh perspective and practical insights you can apply right away.

In this episode, Kai Biami and Spencer Powell discuss how to leverage AI to dominate local SEO. They cover the importance of deep research, data analysis, website audits, content creation, A/B testing, and the significance of project spotlight pages. The conversation emphasizes practical strategies for remodelers and builders to enhance their online presence and improve their marketing efforts usi...

In the finale of our “Marketing Math Remodelers Ignore” mini-series, Spencer shows how sales process gaps—slow follow-up, weak nurture, and low booking rates—silently crush ROI. You’ll learn practical ways to hit 1–5 minute “speed to lead,” stack 6–13 follow-ups that actually connect, and lift bookings 10–20% without buying more leads. Tune in to tighten your funnel, lower CAC, and turn existing d...

In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving ex...