Builder Funnel Radio

Need more leads? In this episode, Spencer shares a simple framework to help you figure out if you need more traffic (Attract) or better conversion (Convert). Learn the benchmarks to watch, how to improve your site’s conversion rate, and the role of strong lead magnets. Use this methodical approach to diagnose the problem and unlock more leads for your remodeling business.

In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving ex...

This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the...

A client paused their marketing in Q2 to save money—and by Q3, they were down $200,000 in expected revenue. In this episode of Builder Funnel Radio, Spencer Powell unpacks why stopping marketing kills momentum, what it costs long-term, and smarter ways to handle being “too busy” without cutting the very thing driving growth.

Thinking about joining us for the Builder Funnel Workshop this October? In this episode, Spencer breaks down exactly what you can expect from the two-day event in Colorado Springs: from uncovering your biggest growth constraints to building a clear action plan for 2026. You’ll hear how the workshop goes beyond marketing to tackle sales, operations, hiring, and leadership, equipping you with the st...

This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you gr...

Not all great leads look great at first glance. In this episode, hear how a “spammy” Facebook message turned into a six-figure project—and what it reveals about how remodelers should treat every inbound lead. You'll learn the difference between marketing-qualified and sales-qualified leads, why assumptions can cost you revenue, and how a repeatable follow-up process can prevent missed opportunitie...

In this episode of AI Marketing for Remodelers and Builders, Kai and Spencer recap their experience at the Remodelers on the Rise Conference, highlighting how the building and remodeling industry is starting to embrace AI. They share insights from a live demo, audience reactions, and the growing adoption of tools like ChatGPT among remodelers. They also break down the release of GPT-5, what’s new,...

Part 3 of The Visibility Shift: You're likely sitting on a goldmine of content—and it's your past projects. This episode dives into how to turn finished work into visibility tools that attract more of your ideal clients. From project spotlights and client quotes to SEO-friendly formatting and consistent branding, small changes can make a big impact. Learn how to document what you're already doing...

Most of your website visitors aren't ready to book a call, they're just researching. Spencer breaks down a simpler, smarter approach to lead conversion that captures both ready buyers and long-term prospects. Learn how to nurture trust, stay top of mind, and turn researchers into future clients. 📍 Want help building a lead conversion and nurturing system? Join us at the Builder Funnel Workshop th...

In this episode of AI Marketing for Remodelers and Builders, Spencer and Kai dive into the fast-changing world of AI-powered search and why showing up in these results is becoming critical for remodelers, builders, and home service pros. They break down how tools like Google’s AI Mode, ChatGPT, and Perplexity are reshaping the way people find contractors, the rise of AI overviews and their impact...

Part 2 of The Visibility Shift series — Homeowners trust what others say about you more than what you say. In this episode, Spencer breaks down how to build third-party proof through reviews, local directories, partner mentions, and media features so you don’t get overlooked online. 📍 Want help building trust and visibility heading into 2026? Join us at the Builder Funnel Workshop this October:...

After a tough 2025, signs point to modest growth ahead. Spencer unpacks industry forecasts, growth drivers, and key risks to watch in 2026 and shares what smart remodelers should be doing now to get ahead of the rebound. 📍 Want help setting clear goals and building your 2026 game plan? Join us at the Builder Funnel Workshop this October: 🔗 builderfunnel.com/workshop

AI is no longer a "nice-to-have," it’s a must for remodelers and builders who want to stay competitive. In this episode of AI Marketing for Remodelers & Builders, we’re breaking down why AI adoption isn't a choice anymore and how you can start using it in your business today. Here’s what we cover: How fast AI tools have evolved in just 3 years The dramatic shifts in the marketing landscape because...

Part 1 of The Visibility Shift Series Search behavior is changing fast, and Google isn’t the only place homeowners are discovering remodelers. From YouTube to ChatGPT to Reddit, visibility now depends on more than SEO. Learn where your ideal clients are actually looking and what builds trust across platforms. 📍 Want to build a visibility strategy for 2026? Join us at the Builder Funnel Workshop t...

A remodeler generated $4 million in revenue and a 13x marketing ROI using a strategic, multi-channel inbound system. Spencer breaks down how they did it, what made it work, and why tracking your true ROI by channel is the key to smart growth decisions. 📍 Want help calculating your ROI and building a scalable system? Join our October Builder Funnel Workshop: 🔗 builderfunnel.com/workshop

Most remodeling companies dream of perfect leads, but the reality is, high-ROI pipelines come with noise. Spencer breaks down why sifting through junk leads is just part of the game, how to focus on cost per acquisition (not cost per lead), and practical ways to filter better without killing your pipeline. 📍 Want to dive deeper into ROI, acquisition costs, and growth levers? Join us at the Builde...

Having too many leads might seem like a good problem, but it can quietly stall your momentum if handled the wrong way. When your pipeline is full and your schedule is booked, it’s tempting to scale back, but that decision often creates bigger issues down the road. This episode explores what to do instead, offering practical ideas to help you keep growing without overwhelming your team or compromis...

Lead generation is evolving quickly as AI changes how people search and interact online and remodelers and custom builders need to adapt. With SEO shifting toward hyper-local strategies and Google Ads requiring more precision, success now depends on dialing in the right mix of targeting, content, and tracking. Paid ads, warm audience retargeting, email marketing, and video-first social content are...

Growth is messy, painful, and often far less glamorous than it looks from the outside—and this episode dives headfirst into the uncomfortable truths that come with scaling a small business. From letting go of great team members who can’t grow with the company, to rebuilding systems mid-flight, to the loneliness and weight of leadership, this is an honest look at the emotional and strategic challen...

Would ChatGPT recommend your remodeling company if a homeowner asked it who the best remodeler in your city is? AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new way homeowners search, and most remodelers are invisible to them. In this episode, we break down how to fix that. You’ll get a clear, actionable guide to training AI tools to recognize and recommend your business....

Most companies either aren’t tracking ROI at all or are looking at the wrong numbers, leading to confusion and wasted spend. This episode offers a clear formula for understanding what your marketing is actually returning, how to spot what's working, and how to scale with confidence. With real-world examples and a long-term mindset, it’s a guide to making smarter marketing decisions that lead to me...

Scaling to $10 million and beyond takes more than ambition—it requires a serious investment in marketing. Top remodeling companies spend 8–10% of revenue to drive growth, not after they get big, but to get big. This episode explores key mindset shifts, why marketing is a growth engine—not a cost—and how to align your sales and marketing strategy for long-term success.

If your sales feel like a rollercoaster—one great month followed by two slow ones—you’re not alone. In this episode, Spencer dives into why so many remodelers face this kind of unpredictability and how to fix it. Spoiler: it starts with volume, not just better leads. Tune in to learn how to smooth out your revenue and build a more stable, scalable business. Listen now to start gaining control over...

Why are remodeling and custom home leads so expensive right now? In this episode, Spencer breaks down the top 3 reasons: more competition, cautious consumers, and evolving ad platforms. You'll learn why traditional strategies aren’t working as well—and what you can do instead. From hyper-targeted campaigns to smarter nurturing, this episode offers practical tips to lower lead costs and improve ROI...