Builder Funnel Radio

Ever wonder if your marketing efforts today will pay off years down the road? In this episode, Spencer reveals the real power of long-term marketing, sharing how leads from as far back as 2015 are just now becoming customers. Learn how to build a sustainable system that captures and nurtures leads for the long haul—listen now!

What’s the fastest way to fill your pipeline when the phone stops ringing? Spencer breaks down the paid ads playbook, shares a simple email you can send today, and explains why your word-of-mouth close rate won’t cut it anymore.

Leads feeling a little sluggish lately? You're not alone. In this episode, we dig into what might be going on and how to respond when the phones get quiet. Whether it's the economy or something else, there's always a next move. Listen now!

What’s your remodeling or building business actually worth? In this episode of Builder Funnel Radio, Spencer breaks down the small business valuation formula using SDE (Seller’s Discretionary Earnings), explains what drives your multiple up or down, and shares real-world examples. Whether you're looking to sell, scale, or just build a healthier business, this episode will help you understand the t...

In this episode of Builder Funnel Radio, we dive into the power of playing the long game when it comes to remodeling leads. We'll share a real-life success story from one of our clients who closed a $198K project in Q1 — from a lead that came in multiple years prior and only engaged sporadically. If you’ve ever wondered whether it’s worth emailing your list or nurturing past contacts, this episode...

What if your advertising dollars could go twice as far—and convert better leads—just by adding one missing ingredient? In this episode of Builder Funnel Radio, Spencer shares the powerful one-two punch that transformed his agency from invisible to in-demand: content marketing + advertising. He tells the story of how he landed his first clients by combining educational content with targeted outreac...

The remodeling market is slowing down, and it’s hitting hard—fewer leads, delayed projects, and industry-wide budget cuts. In this episode, Spencer breaks down exactly what remodeling business owners should be doing right now to stay profitable, visible, and positioned for long-term success. If you're feeling the pressure, this is the playbook you need.

Too many leads might sound like a dream—but it can quickly turn into a bottleneck if you don’t have a plan. In this episode, Spencer shares three smart moves you can make to handle the influx: raise your pricing, get pickier about projects, and build a strategic backlog. If your pipeline is overflowing, this one’s for you. Listen now!

Builder Funnel has worked with hundreds of remodelers and custom builders, and one tool we consistently recommend is HubSpot. But why? In this episode, Spencer breaks down why HubSpot is our go-to CRM—for both our clients and our own team. From tracking leads and automating follow-up to syncing sales and marketing efforts, HubSpot isn’t cheap—but it is powerful. Spencer covers what makes the platf...

Every business has a constraint — the bottleneck that’s holding you back from your next level of growth. In this episode, you’ll learn how to identify whether your biggest limiter is leads, sales, or team capacity — and what to do about it. Spencer shares real examples from his own business and client experiences, plus the key moves that helped unlock massive growth. Want to break through your big...

Spending money on digital ads without a clear plan or patience can waste time and budget. After investing over $250K in Google and Meta Ads in just 12 months, Spencer Powell shares four key lessons remodelers and custom builders need to know before scaling ad spend. From setting realistic timelines to understanding seasonality and knowing your numbers — this episode will help you run profitable, s...

Listen in as Spencer outlines several leadership lessons and answers questions around scaling from a small team to a larger one, how to inspire your team during tough times, how to develop leadership skills in yourself and others as well as covering common leadership mistakes he sees business owners making. Finally, Spencer also talks about how to maintain accountability across a growing organizat...

Tracking the right metrics is the key to scaling your remodeling business profitably. Spencer Powell breaks down 7 essential sales and marketing metrics—including Customer Lifetime Value (LTV), Cost to Acquire a Customer (CAC), and conversion rates. Learn how to improve these numbers and drive predictable, sustainable growth. If you’re serious about growing your business, don’t miss this one.

Are your design offers blending in with the competition? Spencer Powell shows you how to transform a generic design contract into a compelling offer that drives commitment. Learn how to productize your design process by naming your offer, setting clear deliverables and pricing, and adding elements like guarantees, scarcity, urgency, and bonuses. This approach helps convert more prospects into comm...

Too many remodelers and custom builders settle for “Book a Call” and “Request a Quote” that only generate “meh” leads. In this episode, discover how to transform lackluster offers into irresistible lead magnets—like free remodeling guides, design giveaways, and exclusive seminars—that grab attention and build lasting trust. Ready to turn those “meh” leads into game-changing opportunities? Subscrib...

Struggling to make your advertising profitable? You’re not alone. In this episode, Spencer Powell breaks down the key formula every remodeling business owner needs to know: the LTV to CAC ratio. Learn how to calculate your Customer Lifetime Value (LTV) and Cost to Acquire a Customer (CAC) to ensure your marketing efforts generate real, scalable profit. Discover the three strategies to improve your...

Are you the bottleneck in your own business? It might be the #1 thing holding you back from scaling. In this episode, Spencer Powell shares his personal experience of breaking through growth ceilings by strategically removing himself from day-to-day operations. Learn how to identify when it’s time to delegate, what roles to hire first, and how to make overhead investments that actually pay off. If...

Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it’s time to clarify what truly counts as a lead. Listen now!

Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he’s used to exceed Builder Funnel’s revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you’ll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it’s generating more leads, sca...

How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides actionable tips to...

In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!

Spencer is joined by Kyle Hunt, owner of Remodelers on the Rise, for an engaging discussion centered around the client experience. Kyle brings practical tips and creative strategies to the table, sharing valuable insights that every remodeler can put into action. This relaxed and conversational episode offers fresh perspectives and plenty of inspiration for delivering exceptional results. Listen n...

Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand...

Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it’s setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.

What’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channel...