Builder Funnel Radio

Custom websites can end up hurting you more than helping. Website designers focus on making the website look really good, which is important to a degree. But after that, you really need your website to be your top salesperson, so it should be capturing and converting leads. Do you want your website built on a strong foundation? Send us an email at hello@builderfunnel.com and we can help!

I recently invested $55K in one week. I flew nineteen team members out to Builder Funnel Headquarters in Colorado Springs to work on the business vs. in it. Several sessions were dedicated to improving efficiency, communication, results, and some team activities. Listen now to hear why and what I expect to get out of this investment.

One of our clients recently emailed us with a complaint. How we responded might surprise you. The client emailed us requesting to “pause marketing” because they are getting too many leads and are having to turn down a lot of work. That’s going backward, but there are 3 other quick things we can do even if you can’t magically get more skilled labor.

Did you know there are over 200 Ranking factors that Google looks at when determining how you show up locally on search? We understand that SEO often confuses people. From keywords to Google business profile, links, and domain authority, there is a lot going on. Let’s break down one type of SEO campaign you can run in your remodeling business now!

I get this question a lot: how can we drive more leads on social media? You definitely CAN, but I think it's actually the wrong question. Today, I share my view and some statistics on HOW to best leverage social media in your remodeling business. And it's probably not what you think. Most remodelers generate less than 5% of their leads from social media. But it's still an important tool. Here’s wh...

We get a lot of questions about our Remodeler Marketing Blueprint strategy process. In this podcast, I’m going to go through our top 8 frequently asked questions about our Blueprint and hopefully add some clarity for you on marketing strategy whether you work with us or not!

Your entire business can get a lot easier just by picking and committing to a niche. I want to share my story on how I was able to niche down in my field of marketing and build a brand that is hyper-focused on one niche and the benefits that came with it. Results are better, delivery of experience for clients are better, and your marketing and sales has more intent. Start listening now!

Many remodeling and custom building companies grow by word-of-mouth referrals, but a lot of interesting things can happen once you become more aggressive with your marketing. If you’re just starting to use marketing to get more customers, then this episode will break down what you need to know and how much you need to spend to get the ball rolling. Start listening now!

Sometimes the problems in our business are bigger than we think. We get so stuck in the weeds that we try to solve a whole bunch of level 1 problems and they’re keeping us stuck. When really, if we zoomed out, we might be able to solve 1 BIG problem that unlocks business growth. Start listening now!

So often, when our team gets on a call with a remodeler, they are in the middle of a website re-design and as we dig into it, there’s almost always something that raises some questions. Today, I want to walk through when and why remodelers and custom builders should re-design their websites. Start listening now!

Kevin Stephens started programming on an Apple II+ at the age of four, which established his love of technology. After earning his degree in computer science at the University of California, San Diego, Kevin spent time as a software engineer at Apple before joining Google in its early days. There, he worked on a variety of products and helped build Google’s presence internationally. He later co-fo...

We’ve all heard this at some point: “You gotta be posting multiple times daily to social media! Reels, stories, videos, photos, and on and on.” But is this true? Maybe/maybe not. How often should remodelers be posting on social media? That’s what we’re going to cover today so start listening now!

Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn’t. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead building, but we know that lately demand has been drying...

People like proof of expertise. As funny as it sounds, we like to see that piece of paper on the wall. When you’re talking to a prospect, it’s worth mentioning your company is double or triple or quadruple certified and you do that because you want to make sure your clients get the best experience and outcome possible. Let’s talk about how to use this in your sales process. Start listening now!

“Internet leads suck”. “Marketing generates garbage leads”. “Marketing doesn’t work.” Have you ever said anything like this before? Or at least thought it? In this week’s episode, Spencer is going actually to break down why this isn’t the case…but there is something VERY important going on here that you can fix. Start listening now to learn how you can use content marketing as a remodeler and buil...

Today, we’re going to talk about 1 part of the value equation (thanks Alex Hormozi) - and as it applies to remodeling and custom home-building businesses. And what is that? Perceived likelihood of achievement. When we buy anything, part of what we want to know is…will this work for me? And the more likely we think it will work, the more we’re willing to pay. Start listening now!

We just hit our 13-year anniversary here at Builder Funnel and what better way to celebrate than to share the top 7 lessons we’ve learned throughout the years! Some were learned the hard way while others just simply took way too long to learn. We always want our listeners to get the most out of our content and their business so we hope these insights will help you eliminate potential mistakes so y...

This week, we’re diving into a topic that doesn’t seem to get much attention in the remodeling and home-building space. We’re talking about “Return on Ad Spend” or ROAS. Most remodelers and custom builders have built their businesses on word-of-mouth or referrals and typically do very little advertising and marketing, but what happens when word-of-mouth referrals start to slow down? Start listenin...

I’ve been reflecting lately and one of my biggest realizations is the shift I’ve made in my learning habits. If you know me, you know I’m a BIG reader, like 35-50 business books a year kind of big reader, but I changed my decade-old way of learning in order to double my business. I focused more on intentional learning rather than the quantity of learning and now, every time I see a constraint in t...

This week we’re going to talk all about strategy! But, what does strategy actually mean? You gotta know where to play and how to win, which means even knowing when to say “no”. As you think about your company, marketing, or even sales strategy, ask yourself what you want to say “no” to. This will help you start developing your niche or unique spot in the industry.

Most remodelers and home builders we talk to today are not signaling to their perfect clients. This can generally make all your marketing dollars ineffective. This week, Spencer is answering a top-of-mind question: how do you attract your perfect customer? A little spoiler, a lot of it stems from your website. When people hit your website: what are they thinking, what’s their first impression? Spe...

Did you know that 80% of sales require an average of five follow-ups? So, if you’re not following up consistently with your sales opportunities, most likely you’re losing A TON of business and money every single year. We’ve been taking deep dives into the weeds with several remodeling companies and evaluating their lead follow-up process. In this episode, we’re sharing some of our findings and a f...

This week we will learn what to do when demand starts to shrink for remodeling and custom home-building businesses. Over the last few months, we’ve seen a huge decline in demand for remodeling projects and custom homes. It’s not super surprising, but if you haven’t been on top of your marketing then you may be feeling the slowdown more than others. We’re going to discuss what to do when remodeling...

This week’s episode is about CPL vs CPA. Well, what does that mean? We’re diving into the topic of cost-per-lead vs -cost-per-acquisition. This conversation was sparked by recent conversations with other remodeling companies and we wanted to share our thoughts with you. We’re going to ask some hard-hitting questions designed to get you thinking. What can you spend to get a customer and what are yo...

We’re always encouraging remodelers and builders to write more content, specifically blogs, but we’ve noticed they usually don’t know where to start. We know sitting down to write a blog can be overwhelming because how do you know what you should be talking about? We want to help remove some of the pressure of blog writing by telling you the blog posts you should write first. Also, don’t forget to...