Builder Funnel Radio

There’s a lot of marketing tactics that work. But my favorite are the channels that compound over time. Listen now and I will explain why certain marketing channels compound over time, creating lasting impact.

Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we’ve doubled every 3 years. Consistently. Here are 14 lessons and observations I’ve had after hitting 14 years in business.

In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to gain actionable strategies and perspectives from a s...

Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 2!

Listen now as I share 3 of my favorite marketing tips and timeliness strategies learned over 14 years across dozens of markets.

Do you know where your real business constraint is? If you spend more time finding the right problem, you can unlock some serious growth. I’ve noticed something talking to remodelers. There’s a big issue around constraints in your business. Start listening now!

A leaky marketing funnel can literally cost you tens of thousands of dollars in lost revenue. I’m going to show you how to construct a rock solid marketing funnel. Listen now!

Many times in life, to get more we need to do less. To achieve more, we have to remove. I want to get into something that has worked really well for me in several areas. I hope you can use it in your life too. It’s simple in theory, but it has been difficult to execute. Listen now!

Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 1!

We recently helped a Pittsburgh remodeler close a $1M project through Facebook ads. Almost every remodeler and builder I talked to said something similar. “I just don’t think someone that wants to do a $200K remodel is using Google. They are asking their friends.” Listen now to hear how things have changed!

Are you tired of being yelled at online by coaches telling you what you SHOULD do with your life? Me too. I’ve seen a lot of content lately - both online and at events watching speakers where the message did not resonate with me. Listen to hear what does resonate with me!

Growing a business is HARD. Here are 5 things I’ve observed about business growth that most people don’t talk about. Start listening now!

Miller got his start in the construction world in 2020 working for his brother in Birmingham, Alabama as the Controller of the company. He realized how much he could help other small businesses with things like bookkeeping, online bill pay, WIP reporting, and financial systems and operations. In 2022, he started Up Accounting Inc. because he thought he wanted to serve all small businesses as a fra...

Are your videos not getting the traction you’re looking for? It’s probably because you’re missing one of these elements. We posted a reel/day for the 2nd half of 2023 and grew our IG following very aggressively. We also grew out YouTube subscribers from 1K to over 4K in about 120 days in the 2nd half of 2023. Listen today!

How do you expect to get more qualified leads if you haven’t even defined what that means for you and your company? I talk to a lot of remodelers. A lot. I’m fortunate to have the vantage point I do where I can to see and hear from remodelers and custom builders in dozens and dozens of markets in the US and Canada. Start listening now!

Your blog could be generating you dozens of leads every single month. Here’s why it’s not. Over the years, I’ve looked at a lot of remodeling company and home builder blogs. The majority are a total waste. The articles say words but nothing about them was created with a true purpose, so they are mostly wasted time and effort. Not producing anything for the company. Start listening now!

Over the years, I’ve always set goals for myself. In general, they are super motivating to me and give me a sense of direction. I’ll also say that I’ve missed a lot more of my targets than I’ve hit. Despite missing so many of my targets, I’ve still been able to do things like build a multi-million dollar business that’s growing extremely quickly, build a rental portfolio, achieve millionaire statu...

Chances are the majority of you have hired someone in the past to help you with your marketing. Whether that's an agency, a designer, a website company, etc. Two of the biggest complaints we always hear from remodelers or home builders who have sought outside help are: 1) Not getting enough leads for the investment and 2) the quality of leads is low. But do you even know what you would need to get...

Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techniques can bring in more targeted clients. Check out...

With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this episode, subscribe, and let's cheer for the new ye...

Today, I sit down with Dwayne Johns. He is a builder, remodeler, coach, and consultant. Dwayne entered the construction industry over 30 years ago, working on oceanfront estates in Hamptons on Long Island, New York. From laborer to craftsman to business owner, he was always honing his skills and immersed himself in all aspects of high -end custom construction. In 1996, he moved to Charlotte, North...

Establishing a marketing budget is important. If you’ve never really allocated a budget for marketing or you’ve always has a super low budget of 1% or less, you’re actually probably not charging enough for your projects and you need to increase your margins. You need to budget based on your growth goal, not your current volume.

I was recently on the Construction Champions podcast hosted by Ron Newspom. And we talked about the importance of marketing heading into 2024, as well as the biggest marketing shakeup incoming and what to do about it. Let's talk about the intention it takes to set your business up for success. Do you want a $1 million dollar company or a $100 million dollar company? This is a real question you mus...

When it comes to your website, the design is only half the equation. It's important to understand what the real goal of your website is before you decide to redesign it. Here at Builder Funnel, we look at websites through two lenses: design and performance. Usually, we spend more focus on performance, but today we're going to dive into the design side so you can have a well-rounded understanding o...

Here’s how to get free, exclusive remodeling leads. Exclusive meaning these aren’t purchased and/or shared. We’ve been hearing a lot about how demand is dropping off and sometimes having a huge budget allocated to lead generating is not an option. So, here are our top three ways you can start collecting more leads for free today!