BRX Pro Tips

BRX Pro Tip: Over Deliver on Your First Project Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I'd like to dive into this idea, the practical value of it, the economic value of it. But this idea of genuinely trying to overdeliver. Lee Kantor: Yeah. […]

BRX Pro Tip: Stop Discounting Your Price Stone Payton: And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what's your take on discounting fees? Lee Kantor: Yeah, I'm not a big fan of discounting fees, and especially that's a lot of people's go-to move. As soon as […]

BRX Pro Tip: Your Feedback System is Your Growth Engine Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let's talk about making it not just appropriate, but easy to get genuine feedback and what kind of impact that can have on your growth. […]

BRX Pro Tip: Your Listening Skills Are Your Greatest Selling Tool Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in terms of selling tools, selling mechanics, approaches, strategies, tactics, man, we got to talk about listening. It's important. Lee Kantor: Yeah. I have a bias […]

BRX Pro Tip: Your Network is Your Net Worth Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you and I talk about this a lot. We certainly believe it, but there is so much genuine business value in a well-established, well-nurtured network. Lee Kantor: Yeah. […]

BRX Pro Tip: Your Rate Should Reflect Your Value Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what counsel, if any, do you have regarding how you set up your fee structure? Lee Kantor: I think your fee structure should always, always be […]

BRX Pro Tip: Relationships Beat Transactions Every Time Stone Payton: And we're back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, if anybody in the marketplace beats this drum, it's us. Relationships over transactions, but speak a little bit to that. Lee Kantor: Yeah. Anybody running a service business, the […]

BRX Pro Tip: Your Differentiation is Your Moat Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's chat a little bit about differentiation. Lee Kantor: Yeah. Every business has something they do that makes them special and different. And the ones that survive and […]

BRX Pro Tip: Build a System Before You Scale Stone Payton : And we're back with Business RadioX Pro tips. Lee Kantor, Stone Payton here with you. Lee, this idea has certainly come into great focus for us of late, but it's really smart to build a system before you try to scale. Lee Kantor: […]

BRX Pro Tip: Partner Up to Scale Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, we've certainly learned that trying to scale alone, it's slower and it's harder, isn't it? Lee Kantor: Yeah. I think it's so important to find your people, find your partners. […]

BRX Pro Tip: Define Your Ideal Client First Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, when should you start honing in and really getting clarity around your ideal client? Lee Kantor: I think it's something you do pretty early on. I think that at […]

BRX Pro Tip: Get a Coach Before You Think You Need One Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, when do you think is the right time to engage a coach? Lee Kantor: This is a tough one. Most business owners wait until their stuck […]

BRX Pro Tip: Go Deep Before You Go Wide Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, when you're trying to grow, it's really better to go deep before you go wide, isn't it? Lee Kantor: Yeah, absolutely. This is one of the things that is […]

BRX Pro Tip: Master the Art of the Ask Stone Payton: And we're back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, because of the relationship, maybe, in spite of the relationship, maybe, but at some point in cultivating even the strongest of relationships, some folks are really uncomfortable making […]

BRX Pro Tip: Scaling Means Saying No More Often Stone Payton : And we're back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, as we're scaling the Business RadioX network, I find that we're saying no a lot more often. Lee Kantor: Yeah, that's the beauty of scaling. Once you […]

BRX Pro Tip: 3 AI Prompting Tips Stone Payton: And we're back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, just a little while ago, before we came into this session to record some more pro tips, I was working with another one of our colleagues on an AI project, […]

BRX Pro Tip: Content Isn't Enough Anymore Stone Payton : And we're back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I think it's safe to say that this day and age, content really isn't enough anymore. Lee Kantor: Yeah, there was a point in time when if you were […]

BRX Pro Tip: Don't Chase Money Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you and I, and really our most productive and successful Business RadioX studio partners live into this discipline but talk more about it. Don't chase money. Lee Kantor: Yeah, I think […]

BRX Pro Tip: Getting Ready Can Be a Trap Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, there's a great deal of wisdom in preparation and forethought but getting ready can also be a trap. Lee Kantor: Yeah. Getting started right away, it could […]

BRX Pro Tip: How to Create a Coaching Culture Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today's topic: how to create a coaching culture. Lee Kantor: Yeah, we talked to so many coaches, and it's really important for them as they penetrate larger and […]

BRX Pro Tip: How to Decide When to Speak Up Stone Payton: And we're back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I don't know if this is a challenge for me or not, but it certainly might be for some. How do you decide when to speak up? […]

BRX Pro Tip: Quit Doing Things You Don't Like Doing Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, 99.9% of the tips that we cover, I need to, and I often do go back and listen to them. I need to reflect on them, and […]

BRX Pro Tip: The New Funnel Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let's talk a little bit about the new funnel. Lee Kantor: Yeah. Over the years, we've all been taught, within traditional marketing, you have a funnel that's about awareness, the person […]

BRX Pro Tip: You Don't Own Your Social Media Platforms Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, this is so true if you just think about it for a moment. But I think sometimes we forget this, but you really don't own your social media […]

BRX Pro Tip: Your Prospecting System Should Run As Well As Your Coaching System Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, when I saw the title of this pro tip, I'm like, yes, this is something business coaches need to hear: your prospecting […]