BRX Pro Tips

BRX Pro Tip: Your Pricing Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, here's a question or a set of questions that comes up a lot. Pricing. Lee Kantor: Yeah, I think when it comes to pricing, you can't be afraid to increase […]

BRX Pro Tip: Your Origin Story Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, in your opinion, how important is it to consider and communicate your origin story when you're in the professional services arena? Lee Kantor: I think the origin story is probably […]

BRX Pro Tip: Set Clear Expectations Upfront Stone Payton : And we're back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let's talk a little bit about our experience in setting expectations. Lee Kantor: Yeah, I think setting clear expectations up front is really critical, especially with new relationships. […]

BRX Pro Tip: Document Everything Stone Payton: And we're back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, as we continue to grow at the Business RadioX network, we've certainly been trying to live into this discipline, document everything. Lee Kantor: Yeah. If you want to scale, you have […]

BRX Pro Tip: Build Your Business Around Your Lifestyle Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton abd Lee Kantor here with you. Lee, especially in recent years, I may be the poster child for this one, but building your business around your lifestyle. Lee Kantor: Right. This is something that a […]

BRX Pro Tip: Boundaries Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let's talk boundaries. Lee Kantor: Yeah, I think boundaries are important in business. And now that everybody has cell phones and texts, people think that there are no boundaries that they can […]

BRX Pro Tip: Annual Planning Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today's topic: annual planning. Lee Kantor: Yeah. Annual planning is something that every leader should be doing. You should, at least once a year, have some kind of goals that […]

BRX Pro Tip: Create a Signature Offering Stone Payton: And we're back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, exactly what do you mean when you recommend that people in the professional services arena create a signature offering? Lee Kantor: Well, the bottom line is you can't be […]

BRX Pro Tip: Dan Sullivan Gap and Gain Thinking Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you've been at it again. You've been reading, and most recently, about this idea of gap thinking and game thinking. Lee Kantor: Yeah, this was a book […]

BRX Pro Tip: Master the Art of the Follow Up Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today's topic is follow-up. Lee Kantor: Yeah, this is something I think it's a lost art in sales. And I think especially the younger generation is […]

BRX Pro Tip: Optimizing for Leads, Not Likes Stone Payton: And we're back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let's chat a little bit about optimizing for leads as opposed to likes. Lee Kantor: Yeah, it seems like a lot of people who rely on social media […]

BRX Pro Tip: Over Deliver on Your First Project Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I'd like to dive into this idea, the practical value of it, the economic value of it. But this idea of genuinely trying to overdeliver. Lee Kantor: Yeah. […]

BRX Pro Tip: Stop Discounting Your Price Stone Payton: And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what's your take on discounting fees? Lee Kantor: Yeah, I'm not a big fan of discounting fees, and especially that's a lot of people's go-to move. As soon as […]

BRX Pro Tip: Your Feedback System is Your Growth Engine Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let's talk about making it not just appropriate, but easy to get genuine feedback and what kind of impact that can have on your growth. […]

BRX Pro Tip: Your Listening Skills Are Your Greatest Selling Tool Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in terms of selling tools, selling mechanics, approaches, strategies, tactics, man, we got to talk about listening. It's important. Lee Kantor: Yeah. I have a bias […]

BRX Pro Tip: Your Network is Your Net Worth Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you and I talk about this a lot. We certainly believe it, but there is so much genuine business value in a well-established, well-nurtured network. Lee Kantor: Yeah. […]

BRX Pro Tip: Your Rate Should Reflect Your Value Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what counsel, if any, do you have regarding how you set up your fee structure? Lee Kantor: I think your fee structure should always, always be […]

BRX Pro Tip: Relationships Beat Transactions Every Time Stone Payton: And we're back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, if anybody in the marketplace beats this drum, it's us. Relationships over transactions, but speak a little bit to that. Lee Kantor: Yeah. Anybody running a service business, the […]

BRX Pro Tip: Your Differentiation is Your Moat Stone Payton : And we're back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's chat a little bit about differentiation. Lee Kantor: Yeah. Every business has something they do that makes them special and different. And the ones that survive and […]

BRX Pro Tip: Build a System Before You Scale Stone Payton : And we're back with Business RadioX Pro tips. Lee Kantor, Stone Payton here with you. Lee, this idea has certainly come into great focus for us of late, but it's really smart to build a system before you try to scale. Lee Kantor: […]

BRX Pro Tip: Partner Up to Scale Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, we've certainly learned that trying to scale alone, it's slower and it's harder, isn't it? Lee Kantor: Yeah. I think it's so important to find your people, find your partners. […]

BRX Pro Tip: Define Your Ideal Client First Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, when should you start honing in and really getting clarity around your ideal client? Lee Kantor: I think it's something you do pretty early on. I think that at […]

BRX Pro Tip: Get a Coach Before You Think You Need One Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, when do you think is the right time to engage a coach? Lee Kantor: This is a tough one. Most business owners wait until their stuck […]

BRX Pro Tip: Go Deep Before You Go Wide Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, when you're trying to grow, it's really better to go deep before you go wide, isn't it? Lee Kantor: Yeah, absolutely. This is one of the things that is […]

BRX Pro Tip: Master the Art of the Ask Stone Payton: And we're back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, because of the relationship, maybe, in spite of the relationship, maybe, but at some point in cultivating even the strongest of relationships, some folks are really uncomfortable making […]