BRX Pro Tips

BRX Pro Tip: Who's on Your Personal Board of Directors? Stone Payton: And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you've come across an interesting concept, I think. This idea of a personal board of directors. Lee Kantor: Yeah. Businesses have boards of directors. Non-profits […] The post BRX Pro Tip: Who's on Your Personal Board of Directors? appe...

BRX Pro Tip: Bad News Fast Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, after 21 years, we have quite a few operating disciplines that have really served us well. One of the most prominent, and it is a hard and fast rule around our […] The post BRX Pro Tip: Bad News Fast appeared first on Business RadioX ®.

BRX Pro Tip: Weekly Planner Playbook Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I know that you have a real talent for planning out your day, your week, your month. How do you handle your weekly and monthly planning in terms of running a […] The post BRX Pro Tip: Weekly Planner Playbook appeared first on Business RadioX ®.

BRX Pro Tip: Every Company is a Media Company Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a guy from out of town the other day that I just met. He asked me what I did. I said I'm a partner […] The post BRX Pro Tip: Every Company is a Media Company appeared first on Business RadioX ®.

BRX Pro Tip: Find Your People Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a business mentor early in my career and he would tell me, "Play your music for the folks who want to hear your brand." But he was trying to say, […] The post BRX Pro Tip: Find Your People appeared first on Business RadioX ®.

BRX Pro Tip: Map Your Buyers Journey Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's chat a little bit about this thing I read a lot about it or I read some about it, the buyer's journey. Lee Kantor: Yeah. Every one of your […] The post BRX Pro Tip: Map Your Buyers Journey appeared first on Business RadioX ®.

BRX Pro Tip: Must Haves for Your B2B Marketing Deck Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, this pro tip is for me, but maybe some other folks would benefit as well because I'm putting together a B2B marketing deck to try to […] The post BRX Pro Tip: Must Haves for Your B2B Marketing Deck appeared first on Business RadioX ®.

BRX Pro Tip: Where to Spend Your Podcast Marketing Dollars Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, on the one hand, I have a very consistent discipline of setting aside, I choose 10% of my gross revenue out of the studio that […] The post BRX Pro Tip: Where to Spend Your Podcast Marketing Dollars appeared first on Business RadioX ®...

BRX Pro Tip: Why Do it Alone Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, in your opinion, what is the downside or the opportunity cost of going it alone with a homemade podcast as opposed to joining a network? Lee Kantor: Yeah, […] The post BRX Pro Tip: Why Do it Alone appeared first on Business RadioX ®.

BRX Pro Tip: Why You Should Test an Interactive Quiz as a Lead Magnet Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, today's topic, lead magnets. Lee Kantor: Yeah, I think that as you're building out your marketing tools and tactics, having a lead […] The post BRX Pro Tip: Why You Should Test an Interactive Quiz as a Lead Magnet appeared f...

BRX Pro Tip: 3 Must Haves When Creating an Assessment Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today's topic, creating assessments. Lee Kantor: Yeah, a lot of folks out there are using assessments as either a lead magnet or as one of […] The post BRX Pro Tip: 3 Must Haves When Creating an Assessment appeared first on Business RadioX...

BRX Pro Tip: 3 Must Haves When Creating Compelling Case Studies Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, what are you learning recently about creating truly compelling case studies? Lee Kantor: I think having case studies on your website and your materials […] The post BRX Pro Tip: 3 Must Haves When Creating Compelling Case Studies...

BRX Pro Tip: 3 Tips for Using LinkedIn to Connect with Decision Makers Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, how are you utilizing LinkedIn to connect with decision-makers? Lee Kantor: Yeah, I think there's some things that are the nuts and bolts of […] The post BRX Pro Tip: 3 Tips for Using LinkedIn to Connect with Decision Makers ap...

BRX Pro Tip: 4 Things Your One Pager Must Have Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, what in your mind makes for a really good one-pager? Lee Kantor: I think one-pagers have certain characteristics, but I think it's important, number one, to understand […] The post BRX Pro Tip: 4 Things Your One Pager Must Have appeared first on Busin...

BRX Pro Tip: How to Learn from Failure Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I know in the last, gosh, 35 years of trying to help people and make money, I've had a few failures. And I'd like to think that […] The post BRX Pro Tip: How to Learn from Failure appeared first on Business RadioX ®.

BRX Pro Tip: I'm a New BRX Studio Partner – What Should I do First? Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, say I'm a brand new Business RadioX studio partner. What should I be doing first, man, right out of the […] The post BRX Pro Tip: I'm a New BRX Studio Partner – What Should I do First? appeared first on Business RadioX ®.

BRX Pro Tip: Price is a Story Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let's talk a little bit about pricing, pricing strategy, just the whole thing, man. That is – that's something a lot of us have a challenge with in the professional […] The post BRX Pro Tip: Price is a Story appeared first on Business RadioX ®.

BRX Pro Tip: Steal from Hip Hop Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, we talk a lot about collaboration, I enjoy collaborating. What are your thoughts these days on collaborating effectively? Lee Kantor: I think that we should be taking a lesson from […] The post BRX Pro Tip: Steal from Hip Hop appeared first on Business RadioX ®.

BRX Pro Tip: Building a Referral Network Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, everybody's dream in the small business arena anyway is to have a strong referral network. How do you go about building a referral network? Lee Kantor: Yeah. Everybody, […] The post BRX Pro Tip: Building a Referral Network appeared first on Business...

BRX Pro Tip: Crafting a Compelling Value Proposition Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what have you learned, particularly recently, about crafting that compelling value proposition? Lee Kantor: Yeah, I think it's so important for business owners to be able to […] The post BRX Pro Tip: Crafting a Compelling Value Propositio...

BRX Pro Tip: How to Build a Strong Business Network Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today's topic, how exactly to build a strong business network? Lee Kantor: Yeah, this is one of the challenges that a lot of entrepreneurs face, […] The post BRX Pro Tip: How to Build a Strong Business Network appeared first on Business Ra...

BRX Pro Tip: Identifying and Converting Ideal Clients Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today let's dive into identifying and converting our ideal clients. Lee Kantor: This is an important exercise that I think every business leader should be doing. It's so critical […] The post BRX Pro Tip: Identifying and Converting Ideal Clie...

BRX Pro Tip: Leveraging Content Marketing Assets Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Of course, as you and I well know, the Business RadioX platform methodology is an absolute content factory. But then it's on us to leverage those content marketing assets. Speak to […] The post BRX Pro Tip: Leveraging Content Marketing Assets appeared...

BRX Pro Tip: Mastering the Art of the Podcast Interview Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I cannot think of a better person on the planet to ask this question of, but what counsel do you have on mastering the art […] The post BRX Pro Tip: Mastering the Art of the Podcast Interview appeared first on Business RadioX ®.

BRX Pro Tip: Non Sponsor BRX Revenue Streams Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, all of our studio partners, myself included, a core revenue stream for us is to have professional services providers underwrite, sponsor a show, and as a result, they build […] The post BRX Pro Tip: Non Sponsor BRX Revenue Streams appeared first on Bu...