Bring Your Product Idea to Life

Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London. Huib explains the intricacies of perfume creation, where the balance of top notes, heart notes, and base notes is esse...

Today I take you through the main steps involved for getting started with selling on Amazon. Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist Takeaways: Before selling on Amazon, check it's the right marketplace for your product. Understanding Amazon's policie...

Today is an extra-special episode—it’s our 250th! Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible. To celebrate episode 250, I’ve put together a roundup of some of the...

Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards? What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers. That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines traditional greeting cards with modern technology...

What Does a Sales Plan Look Like for a Small Business? You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets? These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club . Catherine specialises in helping independent reta...

This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products. The episode outlines the criteria for sellers to join the program, as well as what to expect in return. Key takeaways: Amazon Vine is a program that helps sellers ga...

Are you ready to discover how AI can help your small business save time and work smarter? I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver. Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny is passionate about showing entrepreneurs how to...

Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience. Key takeaways: Setting up Amazon sponsored product ads is one of the quickest ways to generate initial sales. Using promotions, deal...

How do you grow your customer base year after year for a seasonal product? This was the challenge faced by Selina Barker, a career and life design coach and creator of the highly successful annual guided journal - this year called Goodbye 2024, Hello 2025 . To build a loyal community of fans, Selina leveraged a variety of strategies. She shares how Kickstarter campaigns helped generate excitement...

If you're looking to get your products found on Amazon, understanding how to optimise your listings for better ranking is crucial. This episode dives into the importance of appearing on the first page of Amazon search results. Two main factors influence your product's ranking: performance and conversion rates, as well as relevancy factors. With practical tips on utilising Amazon's features and too...

Have you ever considered making the step from product business owner to store owner? That's exactly what this week's guest has done. Sarah Birchall is founder of the vibrant clothing brand Cub and Pudding and designs colourful, fun clothing with the aim of bringing a dose of cheer to people's wardrobes. Initially starting with unisex children's wear, Sarah pivoted to adult clothing based on custom...

Sending stock into Amazon can seem daunting, but this episode breaks down the process into manageable steps. Speaker B shares essential tips on setting up an Amazon shipping plan, including how to categorize your products for preparation and the importance of providing accurate size and weight information. Listeners will learn that while they cannot choose the specific Amazon warehouse for their s...

If you are looking to secure partnerships with retailers or investors you need to know how to pitch your product. But how on earth do you do this? I asked the perfect guest to join me on the podcast to share her expert insights, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping them to secure wholesale retail listin...

In this episode I explain how Brand Registry helps sellers manage their listings, report violations, and access features like A+ content, sponsored brands, and the Amazon Vine program. Takeaways: Amazon Brand Registry is essential for protecting your intellectual property and managing product listings. Having a registered trademark is a requirement to enroll in Amazon Brand Registry. Brand Registr...

Do you need prior business experience to build a successful product business? No. Today's guest is proof of that. Sarah Dixon Dale, a self-made entrepreneur and owner of the fast-growing lifestyle brand Bombaby, was a secondary school teacher who decided to launch own product business specialising in handmade block print bedding and accessories. A teacher for two decades, Sarah dived into the worl...

So you have created your product - but have you thought about the packaging? It is easy to forget that packaging plays a crucial role in the customer experience and can significantly influence purchasing decisions. This week my guest is Denisa Parker, a brand designer and founder of Kind and Ivy, a design studio that works with product-based and e-commerce businesses to help them stand out in thei...

The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Mel is an experienced Meta marketer, helping product brands maximise their sales and leads thr...

 This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business. I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies. Key takeaways: FBA means Amazon handles your fulfillment, allowing you to focus more on...

The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Today, I’m speaking with Candice Mason from Mother Cuppa. Candice is a tea sommelier and herba...

This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon. Key takeaways: Setting up an Amazon Seller Central account involves choosing between a professional or free plan - we talk about both! Referral f...

Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is  joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well. I know many of you have been asking about Faire, and I've been looking for someone who really knows their s...

Welcome to my new series of mini-episodes focused exclusively on the intricacies of selling on Amazon. Designed for entrepreneurs at all stages, these concise episodes will provide targeted insights and practical strategies to help you sell on Amazon. I hope that by the end of the episode you'll be left with a sense that, despite the challenges, selling on Amazon could be a great opportunity for y...

If you are an Amazon seller, this is the episode for you. Amazon made some big changes over the summer, and in this episode I run through what they are and how they might impact you. We cover VAT being added to all Amazon sellers fees, the end of Amazon VAT services and changes to the inventory view in Seller Central.  It’s a short one, packed full of lots of useful information. The Bring You...

In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup. Ruth shares how she identified a gap in the market for journals that didn’t assume traditional family struct...

It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload? I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to te...