Bring Your Product Idea to Life

Thinking about selling on Amazon but feeling a little overwhelmed? In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads! I answer: How much it costs to start selling on Amazon How long it typically takes to get up and running How to choose the right keywords for your listing How to get those important first sa...

Think your product packaging is “just a box”? Think again. In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever. I'm joined by Dane Whitehurst, Creative Direc...

Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKS Join Amazon Made Easy: https://vickiweinberg.com/membership/ LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on Yo...

My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges. Dylan shares her tops tricks and tips for selling on Etsy including: Why Etsy might be the perfect home for your products—even if you thought it was only for crafters. Ho...

I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business? I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you. If you’re thinking about starting, I want to be sure you have a full understanding of what's involved. USEFUL LINKS Amazon L...

This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing...

Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them. This is a great introduction to advertising on Amazon. Takeaways: It's essential...

It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here. As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a year ago. Moving Little Minds provide literacy focuse...

Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on product listings, customer engagement, and inventory...

Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty! My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and sell more – without discounting their p...

Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names. I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips are meant to help you navigate through Amazon’s tr...

If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets? My guest this week is Sarah Johnson. With decades of experience across high street brands and ASOS, Sarah...

Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales. First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away. Then, we’ll talk about optimising your bullet points - to not just describe but also sell your...

This week my guest is Lauren Daly, the founder of Natrie, a brand revolutionizing home cleaning with non-toxic, eco-friendly, and highly effective cleaning concentrates. With a background in professional cleaning, Lauren saw a gap in the market for products that were safe, powerful, and sustainable—so she created her own! Lauren shares her journey from experimenting with formulas in her kitchen to...

Today, I'm talking about how to boost your product visibility on Amazon. If nobody can find your product, they can't buy it, right? l share some key strategies that can help you get noticed in this crowded marketplace. From optimising your product listings to using eye-catching images, we cover the essentials you need to make your products stand out. Plus, we’ll touch on the importance of driving...

Could you turn your creative passion into a full-time business? This week, my guest is Hannah Weston, a jewellery designer who transformed her hobby into a thriving business. Hannah designs and makes contemporary ’everyday’ jewellery. Each collection has a meaning behind it intended to celebrate our stories and connect us with our loved ones. Hannah also works to commission and runs beginners jewe...

Selling on Amazon can feel overwhelming – but you don’t have to figure it all out on your own! In this episode, I’m sharing everything you need to know about Amazon Made Easy , my membership designed to help small business owners and entrepreneurs confidently navigate Amazon, grow their visibility, and boost their sales. I’ll cover: Who the membership is for and how it can help you What’s included...

Have you ever felt like you're not good enough, that your products aren’t as good as someone else’s, or that everyone else has it all figured out while you’re still trying to get things off the ground? You’re not alone! In this episode I welcome back Claire Hill, self-belief and business coach, to tackle the topics of imposter syndrome and comparison—two common struggles for product creators and e...

Selling on Amazon can be tough! Today I share my best tips for dealing with issues and contacting Amazon Seller Support Takeaways: Selling on Amazon can be overwhelming for beginners, but many common issues can be resolved with persistence. It's essential to document all issues clearly when contacting Amazon Seller Support for help. Use screenshots and clear descriptions to communicate effectively...

Ever heard of a woolen coffin? Neither had I until I spoke to Eleanor Hunt, founder of the Woolen Cwtch Company. Eleanor is revolutionising the funeral industry by creating unique woolen coffins, shrouds, and urns that are not only biodegradable but also support local farmers by unlocking the value of their wool. Based in rural Wales, Eleanor saw an opportunity to repurpose local wool—a resource f...

Today I share 3 practical ways you can use your Amazon reviews to improve your SEO, optimise your listings, reduce returns and grow your sales. Takeaways: Your Amazon reviews provide valuable insights that can refine your sales strategies and product listings. Incorporating keywords from positive reviews can enhance your product visibility and improve ad performance. Addressing common concerns fou...

How do you get your product stocked in high street stores? Is that the right decision for you? Today on the podcast, my guest is Sara Allbright from Retail 100 Consulting, a company founded on 100 years of combined buying and merchandising experience. With 20 years in retail, Sara has helped brands, sellers, and associations grow their businesses by sharing her expertise in home and giftware categ...

This is an Ask Me Anything Episode. It's short and sweet with just a few questions - but some very useful answers! JOIN MY MEMBERSHIP WAITLIST: https://forms.gle/6bejsW3HQLo73a3u9 LET’S CONNECT Join my free Facebook group for product makers and creators Follow me on YouTube Find me on Instagram Work with me   Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d li...

This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led to a range of healthier products now found in major supermarkets. If...

Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to. I also give practical advice on the things you can do to overc...