Bring Your Product Idea to Life

Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you. This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and TikTok. While Aggie knows ads inside and out, this...

Today, we’re diving into the nitty-gritty of setting up an Amazon seller account and doing it the right way the first time around. I’ll explore the common pitfalls that can trip up so many new sellers, like rushing through listings and not optimising them for visibility. I share a real-life story of a brand that struggled for six months without making a single sale because they didn’t have a solid...

Today, we're featuring Amber Taylor, the founder of Chomp® , a multi award-winning children’s tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes. Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the way through to launching on Amazon, tweaking her appro...

Today, we're diving into how to know if you and your product are ready to sell on Amazon. Getting started on Amazon can be tricky, and I want to help you avoid the procrastination trap I fell into. I share some key signs that indicate you're ready - and how to tell that you're not quite there yet. MENTIONED IN THIS EPISODE Get my FREE checklist: https://mailchi.mp/72c24952cf50/amazon_checklist How...

If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren’t selling… this episode is definitely for you. In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them truly understand what their stock and sales data are t...

Selling on Amazon can feel like one long to-do list – and when you’re not sure what matters most, it’s easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this episode will help you move forward with clarity. You’ll learn: How to deal with the overwhelm of “too much to...

In this episode of Bring Your Product Idea to Life , Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller. Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Find out how a personal need led to a groundbreakin...

Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right. You’ll learn: What Amazon ads can and can’t do Why ads don’t solve deeper listing problems Key sig...

Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it? This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses. Whether you’ve never run an ad before, or you’ve dabbled...

Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drives conversion. You’ll learn: Why differentiation is...

Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to! First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business. Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a new owner. Lastly, Emma Sims from Soulstar Sanctuary shares how her energy healing practice has evolv...

You’ve launched your product on Amazon, the listing’s live, but the sales just aren’t coming. You’re not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at least until after you've listened!) From overlooked image issues to keyword-heavy copy,...

If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom. Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly produced shoes for children. Their playful...

So you’ve listed your product and you’re officially live on Amazon – now what? In this episode, I’m walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I’ll help you feel confident about what comes next. Whether you’ve just launched or are preparing to go live, this episode will take the myst...

If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else’s idea of success. Lucy supports 6 & 7 figure product business owners overcome overwhelm & unlo...

You’ve got your product – now you need a listing that doesn’t just exist... it sells. In this episode, I’m breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you’re starting from scratch or tweaking what you’ve already got, these simple tips will help you feel more confident and get better results. What we cover: Why your...

If you’re a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that are changing lives. Danielle designs and make prod...

This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn’t changed much, but the questions I hear about it haven’t gone away either! If you’ve been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for you. I’ll walk you through everything you need to know – from choosing the right...

Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon. Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your pro...

If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you. In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to consider before diving in. Whether you're brand new t...

This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares: How TrekTots began Designing the product from scratch Finding a manu...

We’re only a few months into 2025 and already a lot has changed on Amazon! Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up. In this episode, I cover: The launch of Amazon Ireland – and why it could be a great opportunity How Amazon’s new European Expansion Settings coul...

What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask. I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should a key person, business partner, or themselves suff...

If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much. In today’s episode, I'm busting 10 common myths about selling on Amazon, including: Why you don’t need thousands of pounds to start What it really takes to get sales (hint: it’s not automatic!) Why you don’t have to be the cheapest to succeed How much cont...

This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie —a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination. Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware a...