Bring Your Product Idea to Life

Is your Amazon account really working as well as it could? In this episode, I’ll walk you through the clear signs that your account might need a health check — and why small issues left unchecked can end up costing you sales and money. You’ll learn: The signs your Amazon account isn’t performing as it should How to spot problems before they become bigger issues Why regular health checks are so val...

Insurance might not sound like the most exciting part of running your business – but it’s one of the most important. In this episode, I’m joined by Gary Ross from Blip, who has over 40 years of experience in the insurance world, to break it all down in a way that’s simple, practical, and surprisingly interesting! If you’re selling products – whether you make them yourself, import them, or curate t...

This is a re-release. Original episode published in October 2024 Key takeaways: Amazon can be an excellent marketplace for small businesses to reach new customers. Selling on Amazon involves challenges, but it can significantly increase brand visibility. Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment. Many customers shop on Amazon because of its convenient paym...

In this episode, I chat with Reshma Nagpal , founder of Orregin , a purpose-driven brand bringing beautiful artisan-made accessories and homeware from India to the UK. Reshma is only a year into her business, yet she has so much wisdom to share about starting strong, building trust, and staying true to your mission. You’ll hear: How a difficult time during Covid led to a business idea rooted in pu...

I first started selling on Amazon around nine years ago, and while I did a lot right, there’s plenty I’d do differently if I was starting today. In this episode, I’m sharing both the wins and the lessons learned – so you can avoid the costly mistakes I made and benefit from what’s working for my clients right now. We’ll cover: The things I’d repeat – from having an established product to creating...

Cash flow – it’s one of those topics that every business owner knows is important, but many of us shy away from really getting to grips with it. In this episode, I’m joined by Sarah Mathias , e-commerce consultant and founder of This is Growth , who works with small business owners to cut through the noise and focus on the numbers and strategies that actually drive profit. Sarah shares: The most c...

Q4 is the busiest time of year on Amazon – and the earlier you prepare, the better your results will be. In this episode, we’ll talk about what you can do right now to make sure your listings, stock, and ads are ready for the increase in traffic and competition. You’ll learn: Why last-minute changes might not get indexed in time How to optimise titles, bullets, and images for the season The role s...

This week on the Bring Your Product Idea to Life podcast, I’m joined by Maddie Pirrie , Head of Community at Buy Women Built – a movement shining a light on female-founded consumer brands in the UK. If you run a product-based business (whether you’re just starting out or already scaling), this episode is packed with insights about the power of visibility, connection, and community. Maddie shares t...

With Q4 just around the corner, there’s still time to make improvements that can boost your sales – without a full overhaul. In this episode, I’m sharing simple, strategic tweaks you can make to your Amazon account and listings right now, including: Quick title changes that can improve your visibility How better images can increase clicks and conversions Making the most of your bullet points to hi...

In this episode, I’m joined by Kerry Hawkins, founder of Whist , a wellbeing brand creating refillable candles, home fragrance, and bath products. Kerry shares openly about her journey from running a busy spa to starting a product business with just £100, and the challenges and lessons she’s learned along the way. We cover: The differences between running a service business and a product business....

If you’ve been “nearly ready” to launch on Amazon all summer, this is your sign to go for it. In this short, focused episode, I’m sharing why September is one of the smartest months to launch your Amazon store – even if you feel like you’ve missed the boat for the year. We’ll cover: Why September gives you enough time to set up properly before Q4 kicks in How launching now helps you avoid being dr...

Is your branding secretly holding your business back? In this episode, I’m joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you. We dig into: How to tell if people really understand what your product is (or if you’re leaving them confused). Why attracting the wrong customers could be a sign your brand...

This week I’m re-releasing one of the most downloaded episodes of the podcast – and for good reason. There are so many myths out there about selling on Amazon, and if you’re just getting started (or even if you’re not), they can really hold you back. In this episode, I’m talking through some of the biggest misconceptions I hear – like needing a huge budget to launch, or thinking that just listing...

If you’ve ever wondered whether joining an industry association is worth it, this conversation will give you the inside scoop. This week on the podcast I’m joined by Victoria Louise, Head of Membership at the Giftware Association . The Giftware Association supports businesses across the home and gift sector, from brand-new startups to well-established companies, offering advice, connections, and o...

Q4 is the biggest sales period of the year on Amazon – but to make the most of it, you need a plan. In this episode, we’re talking about how to get your promotions in place early, so you’re not scrambling when Black Friday hits. Whether you're launching your first seasonal offer or refining your strategy from last year, this is a great time to think ahead. You’ll learn: How to choose which product...

If you’ve ever wondered how to turn a personal problem into a product that changes lives, this conversation with Kelly Newton, co-founder of NIXI Body , will leave you feeling inspired and ready to take action. NIXI Body create washable, absorbent and very discreet knickers for periods and little bladder leaks. Designed to be discreet and comfortable, keeping women moving through menstruation, mot...

Amazon is always changing – and in 2025, there have already been some important updates that sellers need to be aware of. In this episode, I’m covering three key changes that could impact your listings, visibility, and performance on Amazon. Whether you’re actively selling or planning to launch soon, this is your chance to get ahead of the curve and make sure your listings are in the best possible...

If you're a product-based business, Christmas PR isn’t just a nice-to-have — it can be one of the most powerful ways to boost your visibility and sales all year. Getting your products featured in festive gift guides and seasonal stories can lead to a surge in traffic, a flurry of orders, and some seriously valuable brand credibility. In this episode, we’re talking about how to make it happen (even...

Is your Amazon listing looking a little tired? Summer is the perfect time to give it a quick refresh before the busy Q4 season creeps in. In this episode, I’m sharing 5 simple ways to improve your product listings – all things you can do right now, even if you’re short on time. Whether you're brand new to Amazon or already selling, these practical updates could help boost your visibility and impro...

Vicki speaks with Freddie Titcombe, co-founder of Evolve Journey , about developing and growing a product-based business with purpose. Freddie shares the journey of creating the Evolve Journal —a goal-setting and habit-building journal—and how feedback, testing, and customer insights have shaped the product over time. Find out: The early mistakes they made bringing their journal to market—and what...

Today, I'm sharing how to conduct a DIY audit on your Amazon Seller Central account, which is super important for keeping your sales in check. I'm going to break down crucial metrics like account health, inventory performance, and sales performance, helping you spot any issues before they escalate. I've even created a free Amazon audit checklist that pairs perfectly with this episode, making the w...

If you’ve ever sat staring at a blank screen wondering what on earth to post on Instagram, or if you’ve felt torn between staying “authentic” and keeping up with content creation, this episode is for you. Vicki is joined by Helen Williams, a social media strategist who helps business owners create magnetic content on Instagram using AI – and crucially, in a way that still feels like you . Helen’s...

Feeling like your sales are dragging? Well, you're definitely not alone! In this episode, we dive into the all-too-common struggle of slower-than-expected sales on Amazon. I break down the reasons behind these slow sales and explore practical steps to troubleshoot and improve your situation. From analysing your data and optimising your listings to understanding seasonal trends and competition, I s...

Have you ever dreamed of opening your own shop — or wondered what it’s actually like to go from selling online to running a bricks-and-mortar store? In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in Forest Hill, London.  Cub & Pudding is a one-woman brand built on pass...

Navigating the world of Amazon selling can be a bit of a rollercoaster ride, and today we're diving into the nitty-gritty of troubleshooting common issues that sellers face. I'm sharing my best tips on how to avoid pitfalls, handle unexpected hiccups, and know when to reach out for help. This isn’t just about keeping your listings live - it’s about being prepared for anything that might come your...