Bring Your Product Idea to Life

What does inventing a product really look like behind the scenes? In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs. We talk openly about the realities of building a product...

In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day. Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also t...

If you sell physical products and take your own photos (or know you probably should), this episode will really help. Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just anothe...

This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon. I dive into topics like: • the biggest mistakes new sellers make • choosing between FBA and FBM • how to improve visibility and reach page one • knowing if your pricing is truly competitive • whether Amazon is still worth it in 2026 Even if you’ve been sellin...

If the word sales makes you cringe a little… this episode is for you. In this conversation, Vicki is joined by Andee Hart , founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job. But this...

Ever wondered how Amazon decides which products show up first? In this episode, I break down what the Amazon algorithm is, how it works and what really influences your visibility. We’ll cover the core factors, plus the common myths . I explain why sales velocity matters so much and why strong conversions matter. You’ll leave with practical ways to align your listings with what Amazon wants, so you...

In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere , a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in t...

As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet. We talk about the pressure many brands feel to be on Amazon, why timing matters more than most people realise, and what you really need in place before taking the...

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size. We talk about the basics many brands miss —...

December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026. We’ll look at key areas including performance metrics, listing health, customer feedback, ads and fulfilment, all in a way that feels doable...

If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air. This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements. If you sell physical products, this episode w...

To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year. These questions come up time and time again, whether someone’s just getting started or already established. In this episode, I cover: Why your listing might not be showing up in search How to get your first reviews (and what not to do) Whe...

If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with. Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural n...

Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads? In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return. We’ll talk through: How to decide what you want Amazon to do for your business (...

In this episode, Vicki speaks with Lily Llewellyn , of Provide Society, a specialist who supports families, couples, and close friends who work together. Lily combines her background in family psychotherapy and business to help people navigate the practical and emotional realities of running a business with someone they’re personally connected to. This conversation is particularly useful for produ...

Amazon can be a brilliant place to sell — but that doesn’t mean it’s right for everyone. In this episode, I’ll help you work out whether Amazon is the right platform for your products and business. We’ll go through three simple checks that can save you time, money, and frustration before you even get started. You’ll learn: How to check if your product can be sold on Amazon (including approvals, re...

In this episode, Vicki chats with Amy Langfield , co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK. Amy opens up about: 🌱 Turning a personal challenge into a purposeful business — how her daugh...

Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest. But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs. In this episode, I take you through how FBA actually works - from how your stock is received and stored, to the fees you’ll pay, the common pitfalls to avoid, and...

What actually makes a product great — not just good, but something people buy again, rave about, and recommend? In this week’s episode, Vicki chats with Tricia Connor Jackson, who brings a fascinating mix of experience to the table. Tricia is a professional model, actress, and content creator who’s worked with over 350 brands, as well as a former Vice President of Sales at Procter & Gamble and...

Creating your first Amazon listing can feel daunting, but it doesn’t need to be. In this episode, I’ll walk you through the essentials for building a strong listing — and share some of the common mistakes to avoid. You’ll learn: What you need to set up your Amazon Seller Central Account The key elements of a good Amazon listing How to avoid the most common listing mistakes Remember to check out my...

In this inspiring episode, Vicki chats with Corinne Whillock , founder of Lulu and Boo Jewellery , about how she swapped a 20-year career as a midwife for life as an award-winning jewellery designer. If you’ve ever dreamed of doing something completely different or wondered if it’s too late to start again, this conversation will leave you feeling motivated and reassured that it never is. Corinne s...

Sometimes the biggest drains on your Amazon sales aren’t the obvious ones. In this episode, I uncover some of the hidden issues that quietly eat into your profit — and how to start spotting them. You’ll learn: The hidden problems that affect Amazon sales Why these issues often go unnoticed How fixing them can boost both sales and profitability Mentioned in this episode: My FREE Amazon audit checkl...

If you’ve ever found yourself undercharging, struggling to raise your prices, or feeling guilty about earning money doing something you love — this episode is for you. This week, I’m joined by Nicky Price , a global transformation therapist and coach who helps women in business break free from the subconscious blocks that hold them back from success and abundance. We dive deep into money blocks —...

What actually happens during an Amazon account audit? In this episode, I take you behind the scenes and share some of the key areas I check, what they reveal and what you can do to about it. This is a great way to pick up some tips on the areas you can look at, within your own account, to identify improvements. You’ll learn: The most common areas I review in an Amazon audit Real examples of issues...

This week's guest is Anne-Clare Ribbons, founder of the sustainable kids’ craft brand Cotton Twist. Anne-Clare started her business ten years ago with just £400 and a big dream—to make children’s crafts fun, imaginative, and kind to the planet. Find out how she grew Cotton Twist from hand-cutting paper at her kitchen table to being stocked in hundreds of shops across the UK and worldwide, includin...