Bring Your Product Idea to Life

Have you noticed the new AI tools appearing in Amazon Seller Central and wondered what they actually do, or whether they're worth using? In this episode, I'm testing two of the latest Amazon AI tools for sellers, Seller Assistant and Canvas, to see how useful they really are when you're running an Amazon business. I'll admit that when I first opened them, I wasn't quite sure where to start. And as...

Would you love to see your products featured in a magazine, newspaper or online publication, but have no idea how to make it happen? Or perhaps you've assumed you need to hire a PR agency before anyone will take your brand seriously? In this episode, I'm joined by Bianca Barratt, a journalist who has written for Forbes, Vogue, The Sunday Times and Cosmopolitan, and cofounder of Press Flow, to talk...

If you sell products online, you’ve probably put a lot of time, money and energy into building your brand. But how well protected is it? In this episode, I’m joined by Sam Turton, a UK Chartered Trade Mark Attorney, to talk about protecting your brand online , and some of the things it’s worth thinking about before a problem arises. One of the biggest misconceptions is that registering a company n...

Have you ever looked closely at what’s actually in the products you use on your dog? My guest this week, Kiera Harrison, did exactly that after noticing that her Labrador, Buddy, was itching and uncomfortable after every bath. What she discovered led her down a rabbit hole of ingredients, pet cosmetics and regulation, and eventually to creating her own natural dog grooming brand, Fido and Oak. In...

Have you ever wondered what actually happens to your products once you send them into Amazon FBA? I recently visited Amazon’s LCY3 fulfilment centre in Dartford, the biggest Amazon distribution centre in Europe, and in this episode I’m taking you behind the scenes and sharing what I learnt. I followed the journey products take through an Amazon fulfilment centre , from arriving at the loading bays...

What does it really take to start a product business when you have no experience in the industry and no idea where to begin? In this episode, I’m joined by Louie Watkins, founder of Clear for Men, a British skincare brand with a mission to encourage more conversations around male mental health. Louie didn’t have a background in skincare or business. In fact, before starting Clear for Men, he was w...

What happens when you decide to build a business in an industry where you don't necessarily fit the mould? In this episode, I'm joined by Lizzie Lane, founder of Carparts Queen. Lizzie started working in the motor parts industry at 18 and spent more than a decade learning the trade before deciding to take everything she'd learnt and start a business of her own. We talk about what growing a product...

If you sell on Amazon, Q4 can creep up on you incredibly quickly. One minute it's September and Christmas feels ages away, then suddenly you're dealing with increased traffic, more expensive ads, stock deadlines and everything else that comes with the busiest shopping period of the year. The good news is that you don't need to do everything at once. In this week's episode, I'm sharing my practical...

If you sell on Amazon, there's a chance you're missing out on money without even realising it. Lost inventory, invoice discrepancies, overbilling and fulfilment issues can all add up over time, but many sellers never spot them, let alone know they can claim the money back. In this week's episode, I'm joined by Liam from Threecolts to talk about Amazon reimbursement claims , how they work, what Ama...

Have you ever wondered what it really takes to launch a skincare brand in one of the world's most competitive industries? In this week's episode, I'm joined by father and son team Mark and Malachy Mitchnick , the founders of Burnd Sunscreen. Mark is a paediatrician and product developer who spent decades creating products for some of the biggest names in skincare. Malachy left a career in technolo...

If you sell on Amazon, things don't stay still for long, and over the past couple of months there have been several updates that could affect how you manage your business. From new virtual bundles and returns tools to changes to product titles, AI shopping features and important dates for Q4, there's plenty to be aware of. In this episode, I'm rounding up the latest Amazon seller updates , explain...

Have you ever had an idea for a product but wondered where to start? Starting a product business can feel overwhelming. From finding manufacturers and creating prototypes, to building a brand and bringing your product to market, there are so many unknowns that it's easy to feel stuck before you've even begun. In this week's episode, I'm joined by Louise Meddar, founder of Louise Meddar London, a l...

Pricing can feel like one of the hardest decisions you'll make as a product business owner. Charge too little and you risk under valuing your product, reducing your profits and making it harder to grow. Charge too much and you might worry that customers won't buy from you. So how do you find the right balance? In this episode, I'm joined by pricing and growth strategist Caroline Cookson to talk ab...

What happens when you've created a fantastic product, but your biggest challenge is that nobody knows it exists? In this episode, I'm joined by David, founder of Talking Print, a business that's been creating audio greeting cards, video brochures and other innovative printed products for over 15 years. One of the things I found most interesting about our conversation was the challenge of selling a...

If you've ever felt frustrated by how long it's taking to develop your product, this episode is for you. One of the biggest misconceptions about product development is that once you've got the idea, everything else should happen quickly. In reality, creating a product you're genuinely proud of often takes much longer than expected. In this episode, I'm joined by James Fields, founder of British wa...

There's been a lot of talk recently about Amazon's AI shopping tools, with some people claiming they'll completely change how customers shop and others saying that Amazon SEO is dead. So, what does this actually mean for UK sellers? In this episode, I'm breaking down what we know so far about Amazon AI for Shopping , including Rufus and Alexa for Shopping, and separating the facts from the fiction...

If you've ever thought about selling your products overseas but assumed exporting was too complicated, too expensive, or only for large businesses, this episode is for you. In this episode, I'm joined by Tim Reid, Chief Executive of UK Export Finance, to talk about what exporting really looks like for small businesses and why it might be more achievable than you think. We discuss some of the bigge...

Have you ever had an idea for a product but had no idea what to do next? Many product business owners start with a concept, a sketch, or even just a feeling of something they'd like to create. But turning that idea into a finished product that people can actually buy involves far more than most people realise. In this episode, I'm joined by product designer and consultant Natalya Koval, founder of...

In this episode, I am talking about a question I think every Amazon seller should be asking regularly, is your Amazon account reaching its full potential? What I often see is that Amazon does not need to be performing badly for there to be room for improvement. In fact, some of the biggest opportunities come from accounts that are already generating sales, but have stopped evolving. Small gaps in...

What does it really take to start a product-based business from scratch and grow it into something that reaches international markets? In this episode, I’m joined by Jason Harvey, founder of Common Coffee , a specialty coffee roastery based just outside Edinburgh that now supplies wholesale customers, retail consumers, and international markets including Dubai and the US. Jason’s journey didn’t be...

If you're trying to work out how to grow a product business, it can be tempting to focus on increasing sales above everything else. But what happens when your sales are growing and your profits aren't? In this episode, I'm joined by Christabel Biella, a fractional operator and commercial growth consultant who helps product based business owners build stronger, more sustainable businesses. We talk...

In today’s episode I’m joined by website conversion expert Lisa Whalley-Smith to break down how product-based businesses can realistically grow, and even double their website revenue. Lisa shares the simple but powerful framework she uses with clients to improve performance across three key areas: traffic, conversion rate, and average order value. But as she explains, growth doesn’t start with tra...

If you’re wondering how to get your first reviews on Amazon, this episode is for you. Because reviews really do matter. They help customers trust your products, they improve conversions, and they send strong signals to Amazon’s algorithm that your product is worth showing to more people. In this episode, I’m breaking down exactly why reviews are so important, why I always recommend focusing on rev...

This week I’m joined by Holly Stafford-Smith from GH Stafford & Son Ltd, a fourth-generation family business that has been supplying leather goods and accessories across the UK for almost 80 years. In this episode, Holly shares the story of how the business evolved from manufacturing leather goods in post-war Walsall to becoming a long-established wholesale supplier working with retailers and...

If you’ve ever looked at your product and thought, “is my packaging actually helping me sell this?” then this episode is going to be really helpful. I’m joined by Daniel Poll, founder of No Ramble, a brand and packaging design studio, and we’re talking all about what makes packaging work, both in store and online. Because the reality is, if your product looks the same as everything else, your cust...