Bring Your Product Idea to Life

There's been a lot of talk recently about Amazon's AI shopping tools, with some people claiming they'll completely change how customers shop and others saying that Amazon SEO is dead. So, what does this actually mean for UK sellers? In this episode, I'm breaking down what we know so far about Amazon AI for Shopping , including Rufus and Alexa for Shopping, and separating the facts from the fiction...

If you've ever thought about selling your products overseas but assumed exporting was too complicated, too expensive, or only for large businesses, this episode is for you. In this episode, I'm joined by Tim Reid, Chief Executive of UK Export Finance, to talk about what exporting really looks like for small businesses and why it might be more achievable than you think. We discuss some of the bigge...

Have you ever had an idea for a product but had no idea what to do next? Many product business owners start with a concept, a sketch, or even just a feeling of something they'd like to create. But turning that idea into a finished product that people can actually buy involves far more than most people realise. In this episode, I'm joined by product designer and consultant Natalya Koval, founder of...

In this episode, I am talking about a question I think every Amazon seller should be asking regularly, is your Amazon account reaching its full potential? What I often see is that Amazon does not need to be performing badly for there to be room for improvement. In fact, some of the biggest opportunities come from accounts that are already generating sales, but have stopped evolving. Small gaps in...

What does it really take to start a product-based business from scratch and grow it into something that reaches international markets? In this episode, I’m joined by Jason Harvey, founder of Common Coffee , a specialty coffee roastery based just outside Edinburgh that now supplies wholesale customers, retail consumers, and international markets including Dubai and the US. Jason’s journey didn’t be...

If you're trying to work out how to grow a product business, it can be tempting to focus on increasing sales above everything else. But what happens when your sales are growing and your profits aren't? In this episode, I'm joined by Christabel Biella, a fractional operator and commercial growth consultant who helps product based business owners build stronger, more sustainable businesses. We talk...

In today’s episode I’m joined by website conversion expert Lisa Whalley-Smith to break down how product-based businesses can realistically grow, and even double their website revenue. Lisa shares the simple but powerful framework she uses with clients to improve performance across three key areas: traffic, conversion rate, and average order value. But as she explains, growth doesn’t start with tra...

If you’re wondering how to get your first reviews on Amazon, this episode is for you. Because reviews really do matter. They help customers trust your products, they improve conversions, and they send strong signals to Amazon’s algorithm that your product is worth showing to more people. In this episode, I’m breaking down exactly why reviews are so important, why I always recommend focusing on rev...

This week I’m joined by Holly Stafford-Smith from GH Stafford & Son Ltd, a fourth-generation family business that has been supplying leather goods and accessories across the UK for almost 80 years. In this episode, Holly shares the story of how the business evolved from manufacturing leather goods in post-war Walsall to becoming a long-established wholesale supplier working with retailers and...

If you’ve ever looked at your product and thought, “is my packaging actually helping me sell this?” then this episode is going to be really helpful. I’m joined by Daniel Poll, founder of No Ramble, a brand and packaging design studio, and we’re talking all about what makes packaging work, both in store and online. Because the reality is, if your product looks the same as everything else, your cust...

So many founders delay growing their business because funding feels confusing or out of reach. This episode is here to change that, and give you a clearer way to think about how to fund your business growth. If I’m honest, funding is something I didn’t really understand for a long time, and I know I won’t be the only one. When we hear about funding, it’s often things like Dragon’s Den or venture c...

In this episode, I’m doing something a little different, answering your questions in an “Ask Me Anything” style episode. This episode is designed to give you clarity and practical direction if you’re currently selling on Amazon or thinking about getting started. I’ve recently launched a free monthly event called Amazon Seller Support and Connect , where sellers (and future sellers) can come togeth...

In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond. Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels. We talk about what it actually takes to launch and grow a physical product brand, including the m...

Ever feel like your brain is on a constant spin cycle? Like there’s always another task, another email, another decision to make… and never a moment to breathe? That’s exactly where Finn Prevett, co-creator of The Positive Planner , found herself. She was navigating postnatal depression, juggling life with young children, and trying to find a way to care for her mental health without it taking ove...

Burnout in business is something we hear about all the time, but do you actually know what it really is, and how to recognise it before it takes hold? In this episode, I’m joined by Tamrin Dicks, who helps business owners make more money, keep more cash in the bank, and create more time to actually enjoy their lives. After experiencing burnout herself more than once, Tamrin now works with business...

In this episode, I’m joined by Suzanne Moore, the founder of Nom Nom Kids, who shares how she turned an idea she had on her holiday in America into a business that’s been running for over 12 years, all while navigating life as a busy mum. Suzanne talks honestly about how she got started designing a reusable pouch to solve her own parenting problem and how she quickly realised that other parents ne...

If you’ve ever found yourself stuck in a loop with Amazon seller support, sending messages back and forth and not really getting anywhere, this episode is for you. Because while Amazon is an amazing marketplace, it isn’t always straightforward. Things do go wrong, and often they happen when you least expect it, whether that’s a listing being taken down, a product being incorrectly restricted, or s...

If you run a product based business, your website plays a huge role in whether customers buy from you or leave within seconds. In this episode, I’m joined by Simon Pryce, Managing Director of Skylight Media, who works with businesses to improve how their websites function, convert and support growth. We talk about the real role of a product business website , why many websites struggle to convert...

In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea. If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity...

If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone. In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity. Bu...

In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designin...

If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have. Carolina has worked with major retailers including Amazon and Mr Po...

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming. In this episode, I explain why Seller Central is often difficult to navigate, especially when you...

In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact. Sophie shares her experience of working with brands across documentaries, advertising,...

Are you unsure whether to choose a free or professional Amazon selling plan? This episode dives into the key differences between the two options to help you make an informed decision. This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business. Mentioned in this episode: The costs involved in selling on Amazo...