Bring Your Product Idea to Life

Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in England and created in a sustainably conscious and ethical way. If you're cur...

This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered. With the holiday season just around the corner, now is the perfect time for prod...

Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to thos...

Do you use Google Shopping to sell your products? Do you know what Google Shopping is? This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy. Back when I ran my own product business, I tried to set up Google Shopping, but got very con...

Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life. Richard's expertise goes beyond his craft—he’s...

Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task! This week’s podcast guest fell in love with the Gluggle Jug wh...

Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean and flexible. Georgie is passionate about making...

Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen. I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt, imposter syndrome, all the things that crop up an...

Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this? Today on the podcast, I have the perfect guest to answer this question -  Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across t...

Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product. The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle t...

How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line. In this episode, Natali...

This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co. The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals. The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health...

Can you run a successful product business alongside your day job? That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga. Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and why she operates her business the way she d...

In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is) My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo. Don’t worry if you are not using Klaviyo, Hannah’s tips can be applied to which...

Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model. Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need. Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school b...

Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin? In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retai...

Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK? Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions and celebrates British manufacturing wit...

It’s the basic question we all want an answer to, how do you sell more products? My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark knows sales. We talk about some of the mental blocks y...

Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help. This podcast episode serves as a great introduction to starting...

Today on the podcast I am delighted to welcome Maddy Shine.  Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes. She has been described as actual human...

What is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business partner and husband  Laughton.  Together...

What is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future.  Lucianne joins me to explain what commercial de...

Today my guest is Michael Crinnion  from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube that aids you with different breathing techniques wi...

To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch  up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over t...

Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit. Daniel shares with us the riveting story of how he and his wife took their love for ex...