David Martin & Kipper McGee
Brandwidth On Demand
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
Author
David Martin & Kipper McGee
Category
Podcast website
Latest episode
Feb 8, 2026
Where to listen?
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Episodes
Life Beyond Radio - Jeff Rowe 19.04.2021 23:13
As a recovering broadcast trendsetter. today’s guest has s extensive media experience consulting on-air, print and online media companies. After stints at VH-1 and NBC, JEFF ROWE worked at various online firms, including AOL where he was Executive producer and helped create TMZ-dot-com. He was also involved in several HD-TV projects. He works with NPR and Member stations on creating best practices...
Randy Lane Reveals PROVEN WAYS to UP YOUR Radio GAME (...and INCOME!) 05.04.2021 21:41
After ten years of too much fun on the air, consultant Randy Lane brings the perspective of a Program Director at Star 98.7/KYSR Los Angeles where he created the first successful major Modern AC, Q101/WKQX Chicago , and WRQX/Washington D.C . He has also been a General Manager and has collected numerous industry awards including Billboard’s “Consultant of the Year” for Adult Contemporary and T...
5 Ways to Promote Your Show (for NO COST!) | Guest: Mark "Hawkeye' Louis, KSCS, Dallas-Fort Worth 22.03.2021 1:05:52
Hawkeye in the Morning , (Mark “Hawkeye” Louis) has DFW’s longest running FM morning show at New Country 96.3/KSCS.. He’s a Billboard Magazine winner, the Academy of Country Music’s Air Personality of the Year and a member of the Texas Radio Hall of Fame. After years on the air with Dallas legend Terry Dorsey , and now with co-host Michelle Rodriquez , Hawkeye epitomizes how a top-...
Branding: Your Station, Your Career or BOTH? Guest: Marketing & Media Guru TOM ASACKER 22.02.2021 1:13:56
Often described as a catalyst and nonconformist, branding expert Tom Asacker writes, speaks, and coaches Fortune 500 companies about radically new practices and ideas for marketplace success in times of uncertainty and change. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media researcher Mark Ramsey. Insights you won't wan...
Go Syndicate Yourself! Guest: R DUB! 26.01.2021 1:05:49
R Dub ! is the creator, producer, and host of the internationally syndicated radio show, Sunday Night Slow Jams , currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. His second passion is travel: he's currentl...
Connecting Your Digital Dots for '21 - Guest: SETH RESLER 10.01.2021 1:25:57
Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “ Digital Dot Connector” for Jacobs Media , Seth works with radio stations across the U.S., helping them design and implement...
The Magic Behind MusicMaster - JOE KNAPP, Founder & President 31.12.2020 49:14
In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─ and how some radio people still exhibit those prehistoric concerns...
What Will RADIO Sound Like in 2021? Guest: SEAN ROSS 21.12.2020 55:26
If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of M...
Why ROULA Rules Houston - Guest: ROULA CHRISTIE - KRBE, Houston 03.12.2020 1:38:51
Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award , and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MI...
ACE & TJ - Getting BACK to Radio's Future 20.11.2020 52:52
David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte. ...
Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo 09.11.2020 51:31
Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station...
Special Guest: SETH GODIN - The Practice (of making great radio!) 26.10.2020 1:00:51
We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author ( Permission Marketing , Tribes , Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make ou...
BEYOND Powerful Radio - Guest: Valerie Geller 19.10.2020 57:18
Valerie Geller is president of Geller Media International , a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form. With radio facing the triple-whammy of COVID, th...
Musicmaster's JOE KNAPP: Common Sense, UNcommon Insights 01.10.2020 1:02:45
If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster ...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was cha...
How LA's Robin Bertolucci: Wins at Radio by LISTENING 21.09.2020 50:08
Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise...
Hear. There. Everywhere. Guest: Steve Goldstein, Amplifi Media 27.08.2020 51:14
Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent. After holding on-air positions at se...
Guest: Holland Cooke - Focused on Radio's BIG Picture! 16.08.2020 19:51
For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the...
Untold Story…Why a Heritage AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM - WJXA/Mix 92-9 06.08.2020 16:20
You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station! WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other pu...
Ways to Know What's Next - Guest: Buzz Knight 27.07.2020 55:31
When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT . As the CEO of Buzz Knight Media , he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start! Buzz got his start in radio & has used it as a springboard to gain profic...
Wilhite & Wall - Network Radio IS a CONTACT Sport! 13.07.2020 50:14
Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called. In this...
Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach 23.06.2020 15:00
Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add...
Guest: Meteorogist John Wetherbee - Forecast to Win 09.06.2020 15:42
John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks. In this episode, John shares how list...
122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc. 25.05.2020 16:17
We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Click here for free show notes
121 - Helen Little - 106.7 LiteFM/New York - Secrets of Staying #1 11.05.2020 15:00
It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client event...
120 – Playlists Repeat. So Does History. Radio Lessons Worth #REDISCOVERY | Guest: Gary Berkowitz 27.04.2020 17:07
The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM , Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powe...
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