David Martin & Kipper McGee

Brandwidth On Demand

Business EN ↓ 220 episodes

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Author

David Martin & Kipper McGee

Category

Business

Podcast website

feeds.captivate.fm

Latest episode

Feb 8, 2026

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Episodes

Dwyer and Michaels: Rewriting Morning Radio Rules - and winning! 15.08.2022

When it comes to morning radio, few do it as well as Dwyer and Michaels , based at 97X, WXLP in the Quad Cities. Now their show is heard on an ever-increasing " Family of Stations ", as well as their popular Podcast , Web page (which gets over 15,000 unique visitors each month) and Social Media accounts. Twitter - @2Dorks Facebook - @2Dorks Instagram - @2Dorks YouTube - Dwyer and-Michaels Key Take...

Radio's UNTOLD STORY: Sex, Drugs and Rock'n'Roll - Dwight Douglas was there...and tells all! 20.07.2022

This time, we get the UNTOLD STORY of “Sex Drugs & Rock 'n Roll” from the vantage of one who witnessed the era from the 70s to the early 90’s. When it comes to radio, Dwight Douglas is a name you should know! After working on the PBS TV show Mister Rogers Neighborhood , he joined the American Broadcasting Companies (ABC) as they were developing their FM properties. Dwight then moved to Atlanta...

BS or Finess? Atlanta's Bert Weiss tells us YES! 28.06.2022

Bert Weiss was  born in Dallas, Texas . Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born!  Ironically, morning radio found Bert Weiss, not vice versa. Initially...

Creating a Winning Mindset | Guest: Chuck Knight - PD, WINK, Fort Myers 05.06.2022

When it comes to winning radio stations, few compare to Chuck Knight . Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He’s perhaps best known for his  11-year  stretch at Philly AC “B101” WBEB , teaming with the legendary Jerry Lee . Earli...

Radio's Relentless Reinvention - Guest: Jon Zellner, IHeartMedia President | Programming Operations 17.05.2022

Jon Zellner serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets. Jon’s been recognized by Billboard , Radio Ink , FMQB and other industry publications as Operations Manager and Program Director of the Year …and has served on the Board of Governors...

MOMinating Morning Ratings - Two Men and a Mom - Mix 101.5, Raliegh 08.05.2022

As a morning show, “ Two Men and a Mom ” says a LOT…but not EVERYTHING about Ralieigh’s MIX 101-5 morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser , Bryan Lord , and Sarah King … MIX 101-5’s Two Men and a Mom ! Key Points You Won't Want to Miss: (03:19) The key to ANY great show is team chemist...

How LISA DENT Made Chicago Radio her "Very Own". 20.04.2022

Lisa Dent has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN. A native of...

John Sebastian: Putting the "WOW" Back into Radio! 19.03.2022

When it comes to radio innovation and turnarounds, there are few in the industry that can match JOHN SEBASTIAN . His name has become synonymous with turning around radio stations that are in dire competitive situations. He holds records for some of the best ratings turnarounds in history for every format that matters, and John has been acknowledged as an innovator, and at times a contrarian when i...

Adventures of a Voice-Over Guru - Guest: Lesley Bailey 27.02.2022

Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice. Lesley Bailey is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry. Now as head of VOICEOVER GURUS , Lesley helps voice actors bring out the magic while casting voice ses...

One Show, Countless Awards, and now 550 Stations -- and Growing! Guest: Skip Mahaffey - K-LOVE Radio 14.02.2022

SKIP MAHAFFEY  is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “ Skip Show ” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of  K-LOVE , America’s largest Christian Music radio network tea...

Radio Done Wright! Remaining Relevant in Today's Mediascape. Guest: Brian Wright. 02.02.2022

Brian Wright is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the Wright Media Group , where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be...

Upping Your Radio Game | Guest: Harry Lyles 17.01.2022

Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media , Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development w...

Radio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on Radio 05.01.2022

Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard , Radio & Records and others he now publishes the influenti...

Multi-Media Multi-Tasking for Fun and Profit - Guest: Annaliese, 97.3 The Eagle, Norfolk 19.11.2021

If you're not familiar with the name ' Annaliese ', stay tuned! Annaliese Lemieux-Kaplan has just recently joined co-host Cash at top-rated country station, 97.3 The Eagle , in the Norfolk/Virginia Beach/Newport News market (#45). Previously, she served as morning co-host and Music Director at WQMZ Z95 in Charlottesville VA, and Afternoons at WXZO/The New Hot 96.7 in Burlington VT. In addition to...

How to Break Through in a SHADOW MARKET | Guests: Kelly & Wood, WILD Country 99, St. Cloud, MN 08.11.2021

Radio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition. That's where KELLY & WOOD come in...to WIN! Based at Leighton Broadcasting's WILD COUNTRY 99 . Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cl...

Gene & Julie | Life, Love and Livelihood...(AFTER Radio!) 25.10.2021

THEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER! When Gene and Julie Gates got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RO...

Fred Jacobs Reveals Local Radio's New SUPERPOWER 18.10.2021

If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famer FRED JACOBS . After a spectacular career in programming, he founded Jacobs Media in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide Techsurveys that helped identify changing audience tastes. In this episode,...

YOUR Pathways to Success - Guest: Loyd Ford 07.10.2021

Loyd Ford has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, ​ Rainmaker Pathway Consulting Works offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may ha...

Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE 30.08.2021

He considers himself an all-pro smack-talker, but after 25 years as morning host at FM99, WNOR, Norfolk , RICK RUMBLE is so much more! He does voiceovers for radio, tv, the internet -- maybe even the DVD that comes with your lawn tractor...you name it. Rick’s credits include ESPN , McDonald's , Ford ...and he still finds time to write comedy for a service that supplies 600+radio stations, both dom...

Best Job, NEXT Job - Guest: Rob Barnett 02.08.2021

Rob Barnett  is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of  Rob Barnett Media , he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at  MTV ,  VH1 , and  Audible/Amazon . After a distinguished programming career, Rob was named  President of Programming at CBS Radio &...

Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle 19.07.2021

As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS.  Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book. We thought...

Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO 28.06.2021

Dave Van Dyke was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company Bridge Ratings is focused on every f...

Rediscovering Radio's Forgetten Secret Weapon - Guest: Skip Dillard, WBLS & HOT 97, New York 07.06.2021

Skip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearance...

Balancing Budgets, Broadcasting and Babies – Guest: Leigh McNabb, OM Des Moines Radio Group 20.05.2021

It’s something to which many women of young children can relate: balancing work and home life. In fact, today’s guest says she does nothing but work and mom…work and mom. Hard to argue, since Leigh McNabb  had her first baby about the time she became OPERATIONS MANAGER for the 10-Brand Des Moines Radio Group. THEN, she had TWINS… within the same calendar year!  Leigh has over two decades...

In POD we MUST. Guest: Steve Goldstein, Founder & CEO, Amplifi Media 03.05.2021

Steve Goldstein is a recognized leader in audio programming, marketing, and management. As the Founder/CEO of Amplifi Media; an audio innovation firm that offers services such as counseling, production, and marketing of podcasts, Steve serves as an advisor to many companies such as ABC News , NBC Television , Skyview Networks , and Dave Ramsey Media. Steve is a recognized leader in audio programmi...

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