David Martin & Kipper McGee

Brandwidth On Demand

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

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Autor

David Martin & Kipper McGee

Kategoria

Business

Strona podcastu

feeds.captivate.fm

Ostatni odcinek

8 lut 2026

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AI Won't Kill Radio. Indecision Might. Guest: Joel Denver, SonicTrek.ai 08.02.2026

AI is reshaping radio—but not in the way many fear. Joel Denver , Co-Founder and CEO of SonicTrek.ai , joins BRANDwidth on Demand to explain what actually changes when AI enters broadcasting, what doesn’t, and why indecision—not innovation—is the real risk. A practical conversation on AI-infused radio, local relevance, human judgment, and the future of audio. Essential listening for anyone shaping...

Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow 28.10.2025

Tim Roberts is one of radio’s most famous decorated programmers—N ational Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner , and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC . In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by cha...

👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio 13.10.2025

📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho , Inside Jaws , and I nside The Exorcist series. Hosts: Kipper McGee & Dave Martin Key Topics & Takeaways: From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler. Discover the 3 Checkmarks Framework: Every successful project ne...

Truth Bombs from Angela Perelli’s Cringe-Killing Playbook 28.08.2025

Ever cringe at your own playback? Or feel like you’re “performing” instead of connecting? You’re not alone. This time, Angela Perelli executive coach, talent whisperer, and radio vet — unpacks what separates stiff scripted delivery from the kind of authentic presence that gets listeners leaning in. As former PD of legendary stations like K101 San Francisco and Star 98.7 Los Angeles , Angela has sh...

🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster 07.08.2025

When audio pros want honest answers about growing their audience, they call Tom Webster. In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content. Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most cr...

The 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio. 24.07.2025

Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio. If you're in rad...

Meet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk Star 10.07.2025

You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla , who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview! We’re talking all about how you have to be your unique self i...

Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media Career 27.01.2025

Want to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secret...

Sean Ross-Radio's Most Intriguing Stations of 2025 16.01.2025

Join us as Sean Ross , the renowned writer and editor behind " Ross on Radio ," explores the radio industry’s path to thriving in 2025. Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. Sean also dives into the...

Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves 18.11.2024

This time we welcome Larry Rosin , President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear . These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio. As c...

Crush It Now: Unlock Kelly Ford’s 5 Power Tips to Media Mastery 28.09.2024

Kelly Ford is making waves as the newly named Music Director and afternoon host at 1 03.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country . Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her sta...

Steve Goldstein says "Evolve NOW Or Fall Behind" – 5 Tips and 1 Warning 09.09.2024

Get ready for a deep dive into the future of audio with Steve Goldstein , founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to captu...

Engage And Retain: 5 Steps Revealed - David Moore, KSLX, Phoenix 19.08.2024

In this episode, David Moore , Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creatin...

AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon 29.07.2024

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy...

Mike McVay’s Essential Must-Knows to Future-Proof Your Career 08.07.2024

In our 200th episode , we welcome back radio veteran Mike McVay , winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles , integrating niche media , and r evitalizing the listening experience . He discusses future challenges, innovative digital marketing strategie...

The Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris Shebel 13.06.2024

In honor of LGBTQ+ Pride Month , Brandwidth on Demand features Brad Fuhr , owner of KGAY Radio in Palm Springs, and Chris Schebel , KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful...

Game-Changing Insights from B96’s Molly Cruz 30.05.2024

Gain valuable insights from Molly Cruz , Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to eleva...

Morning Show Hacks: 7 Insights from 2 Guys Named Chris 20.05.2024

This time we're joined by Chris Kelly and Chris Demm , the co-hosts of the popular morning radio show " 2 Guys Named Chris ". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show. The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coac...

Swipe Right for Radio: Eryn Cooper's 5 Essential Tips for Media's Future 04.05.2024

This time, we feature Nashville’s Multimedia Queen. WSM-AM 's Eryn Cooper , a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry , Circle Country TV ,...

From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes 14.02.2024

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent . With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL . In 2001, he established the Reynolds Group , offering innovative strategies and assistance to top shows and stations across the country. In this epis...

Dave Beasing's 10 Secrets to Making Sound That Brands for YOU! 30.01.2024

Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV , VH1 , ABC , CBS , NPR , iHeart , Lions Gate , and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS . Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seac...

Music expert Sean Ross shares insights on reshaping radio for '24 🎧 15.01.2024

In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross ! In his roles as VP Music + Programming at Edison Research , and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them: Can collaboration with record labels rejuvenate radio's influence? How crucial are...

Adapt or Fade: Corey Dylan's 7 Takes on Radio Resilience 13.12.2023

Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about app...

Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting - 27.11.2023

We welcome back Fred Jacobs , the media visionary and founder of Jacobs Media Strategies , known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podc...

Erica Mandy's Newsworthy 6 Point Blueprint for OBJECTIVELY Better Radio 03.11.2023

In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to sp...

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