David Martin & Kipper McGee

Brandwidth On Demand

Business EN ↓ 220 episodes

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Author

David Martin & Kipper McGee

Category

Business

Podcast website

feeds.captivate.fm

Latest episode

Feb 8, 2026

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Episodes

Bonus: Upping Your Radio Game | Guest: Harry Lyles 19.10.2023

Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media , Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development w...

Jeff Smulyan’s Secret Sauce: Steering Emmis Through the Media Rollercoaster 11.10.2023

Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan , In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to t...

Holland Cooke on the Future of Local Radio 22.09.2023

In today's fast-changing media landscape, Holland Cooke , a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remai...

Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc. 09.09.2023

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc . Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and chal...

What's Wrong with Radio, and How to Fix It! Guest: Andy Bloom 17.07.2023

Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He’s also worked in politics. He is known for his exceptional leadership and strategic vision....

TJ's Excellent Adventure: Podcaster to Z100 & AMP to Network. HOW? 26.06.2023

TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called " The TJ Show Until Further Notice ." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndic...

Overcoming the Overwhelm: Actionable Strategies from Industry Sherpa Mike McVay 18.06.2023

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens? Mike McVay is President of McVay Media , a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and o...

Radio Excellence Unleashed: Steve Reynolds Cracks the Code in 5 Steps 09.06.2023

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL . In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episod...

Whisper to a Scream: 2 Dynamic Factors to Create Epic Impact ( from A Radio Legend You Should Know) 06.06.2023

It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels , bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since. Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only that Nick was a true force to be reckoned with, but beyond his captivating voice, it's the valuable lesso...

Engage, Entertain, Evolve and Succeed! Guest: Scotty Kay-US99, Chicago 20.05.2023

Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on " So You Think You Can Dance " and later competed on " American Ninja Warrior ," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago , where his syndicated show quickly became popular nati...

What Utah Radio Can Teach Us All | Guest: McCall Taylor, Utah's 94.5 VFX 08.05.2023

This time we head west where McCall Taylor , radio show host for Utah's 94.5 VFX , breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relata...

Keep Your Audience Hooked - 5 Tips from WRIF’s Dave and Chuck the Freak 24.04.2023

Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops kee...

What Makes Your Career Stand Out? We ask Phil Becker, EVP/Content, Alpha Media 12.04.2023

Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media , a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes t...

Bonus Rob Barnett Next Job Best Job 02.04.2023

Rob Barnett  is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of  Rob Barnett Media , he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named  President of Programming at CBS Radio  b...

Kramer & Jess reveal the secret ingredient that will make or break your radio show. 19.03.2023

Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice i...

Level Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta Know 06.03.2023

Seth Resler is the Digital Dot Connector at Jacobs Media Strategies . He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings. Also, he's got a knack for writing and has contributed to publicati...

Staying Power: The Andie Summers Blueprint to Major Market Morning Success 15.02.2023

Andie Summers , the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service....

What will Radio Sound Like in 2023? Guest: Sean Ross | Ross on Radio Insight 06.02.2023

When it comes to music and radio, the one person our industry looks to is Sean Ross . His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences wh...

2023 the Year of Audio? - Steve Goldstein 06.01.2023

Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn? Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by cr...

Media Vision Like You've Never Heard - Guest-Lee Abrams 20.12.2022

Lee Abrams quite simply is a media genius. He created a format called Album-Oriented Rock (AOR) , helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio . In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications. He's is pa...

Bill & Morgan, Q104 Cleveland - Betting on Balance 01.12.2022

This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us. Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich&nbs...

Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind 07.11.2022

In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer? Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON . This true Nashville Insider is well-known by all the Stars who keep him on speed dial! In his spare time, Lon is also the Publisher of Co...

Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!) 27.10.2022

Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you! Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one. After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller  left mornings after seven...

Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar 06.10.2022

Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts. In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN , along with WABC...

Producing Success in Vegas! Guest: Stephanie Sidela 01.09.2022

EVERY radio brand could benefit from having its own STEPHANIE SIDELA ! As Executive Producer for the Award-Winning MERCEDES IN THE MORNING SHOW on Mix 94.1 in Las Vegas , Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford , handling the Craig and Company show with Gary Craig and Christine Lee . This was followed by a great stint with iHeart/San D...

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