David Martin & Kipper McGee

Brandwidth On Demand

Business EN ↓ 220 episodes

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Author

David Martin & Kipper McGee

Category

Business

Podcast website

feeds.captivate.fm

Latest episode

Feb 8, 2026

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Episodes

119 - Radio After COVID - Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB 15.04.2020

Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people. Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTERE...

How to SHINE thru UNCERTAINTY - Guest: Ruth Presslaff 25.03.2020

Plain and simple, Ruth Presslaff , is a data geek.  She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres!  Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over.  Now Ruth leads the Enterprise Sales Team for Second Street Media as well a...

117 - Guest: Sam Alex - A Nashville Media Brand in the Making 09.03.2020

Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality  Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, M...

Pure Podsense for Radio - Guest: Steve Goldstein 24.02.2020

Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management.  He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications , and since 201...

Meet "JENY" - Guest: JEFF LYNN, Rubber City Radio 03.02.2020

If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “ Who is JenY ”?  This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN . His background with companies like Townsquare, NRG Media and IHeartRadio , made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio an...

Andy Riggs - Riggs & Alley - KISS-FM, Milwaukee 20.01.2020

Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW , and since 2013 at Entercom’s KISS-FM . There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest m...

Guest: Dana Cortez - Radio's new leading lady! 13.01.2020

DANA CORTEZ was born in West Texas and raised by her Nana, in the Dallas Ft. Worth area. Dana never thought of a career in radio, but her Nana advised her to either be a lawyer or radio host because of her ability to argue anything. Nana was right! Now Dana is blazing a path for female hosts on radio.  As the lead of a male-dominant cast, including Executive Producer and Husband DJ Automatic...

Your 2020 Ratings Magnet - Guest Tracy Johnson 16.12.2019

Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships.  Now Tracy takes you INSIDE his latest creation, the Personality Magnet , which can help ANY host or PD in ANY size market create better-branded con...

Erica Mandy - A NEWSWORTHY approach to the Future! 25.11.2019

To experience the future of audio information, look no further than Erica Mandy. She left a broadcast journalism career in LA to launch “ The Newsworthy ”, a daily roundup of politics, tech, business and entertainment that makes it faster, easier and way more fun to get all the news you need to know…in less than 10 minutes every day! Erica shares where she feels broadcast news is missing the mark,...

Mike Thomas - ESPN 1000, Chicago - Radio's Renaissance Manager 18.11.2019

“As a lifelong Chicago sports fan, this is a dream come true” for Mike Thomas , who recently arrived in Chicago not only as Market Manager for ESPN 1000 but also to be close to family. For 10 years, Mike headed programming at Boston’s WBZ , the award-winning station known as The Sports Hub . Before launching the format for CBS Radio (and successor Beasley Media Group ) he worked as a program direc...

Guest: JOHN TESH: Intelligence for your CAREER 28.10.2019

John Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records sold John is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘ Intelligence For Your Life ’ radio and TV programs. His radio show alone gets 40 mil...

Guest: Mike McVay - Unleashing Radio’s NEGLECTED Superpowers! 07.10.2019

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens? Mike McVay is President of McVay Media , a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and o...

Keeping Radio REALLY Real | Guest: Josie Dye/Indie 88, Toronto 30.09.2019

Josie Dye is among Canada’s best well-known radio and TV hosts, currently hosting mornings on Toronto’s Indie 88 since March, 2017.  Previous stops include 14 years at 102.1 The Edge and creator/host of “ Josie’s Top 20 ”, a nationally syndicated Top 20 show. Josie’s TV experience includes eight seasons of “ Oh So Cosmo” on Cosmo TV and host of Canada’s W Network . Throughout her career, Josi...

STAYING at the Top - Mix 104.1 Boston's KARSON & KENNEDY 23.09.2019

Some morning teams come, and some go ─ but since 2003, Karson and Kennedy have become a morning mainstay in every market they’ve been in. They started the show together at Hot 104.9 in Tallahassee. After about eighteen months, they were hired by Q107.5 (WHBQ-FM) in Memphis Then, in 2009 they got the call from Boston, where they continue to hold court at Mix 104.1 (WWBX-FM) . The show is fast-paced...

Radio Survival UNPLUGGED | Guest: Mark Ramsey & Tom Asacker 03.09.2019

Radio budgets continue to tighten. Positions keep getting cut. Meanwhile, online businesses thrive. Clearly something is missing. Mark Ramsey and Tom Asacke r help explain WHAT…and ways to think about keeping your brand relevant, and your career moving forward. Tom is theee ‘go-to’ source for radically new practices and ideas for success in times of uncertainty and change. His widely acclaimed boo...

Winning ALL Dayparts, ALL Platforms: Amanda & Jesse, B105, Cincinatti 12.08.2019

This time, Brandwidth on Demand  guests Amanda & Jesse explore the increasing awareness that AFTERNOON radio shows like theirs are really EVERY BIT as important as mornings to a winning radio station. And they tell us how the “ Brandwidth ” approach of making the most out of ALL distribution platforms is no longer optional.  Few stations get this as well as Hubbard’s B105, WUBE, Cincinatti ...home...

The Best of Morning Show Boot Camp - Guest: Don Anthony 30.07.2019

Don Anthony is the Founder and President of Talentmasters , Publisher of Jockline Daily and is the creator and host of Morning Show Boot Camp . Each August Don brings together hundreds of the top personalities from throughout the U.S. and abroad for his highly acclaimed Morning Show Boot Camp , radio's largest gathering of its type. In 2018, the 30th annual event brought together a ‘who’s who’ of...

RE-Humanizing Radio | Guests: Tracy Johnson & Mike Shepard 15.07.2019

You’ve just scored radio’s ‘Daily Double’!  Insights from two of radio’s top thought leaders!  Tracy Johnson is widely regarded as one of the industry’s best management and talent coaches, specializing in developing high profile personality radio shows. One of the newest additions to the Tracy Johnson Media Group is longtime PD, researcher and media strategist Mike Shepard. Together, they break do...

MOM-inating Morning Radio | Guests: Two Men and a Mom, Mix 101.5/WRAL-FM, Raliegh 08.07.2019

MIX 101-5 ' s Two Men and a Mom (Kyle Smelser, Bryan Lord, and Sarah King) brings a whole new approach, attitude and energy to morning radio -- and have the success to prove it. In this episode, they share not just the end result, but the HOW's and WHY's behind creating a leading morning show brand. Key points you won't want to miss: (1:49)   Kyle, Ryan and Sarah explain what their 3-per...

#100 | Guest Fred Jacobs: The Media World is Changing - Are We Listening? 24.06.2019

If you’re paying attention to radio, and all things media, you probably know the name Fred Jacobs .  As President of Jacobs Media , he’s worked with clients like CBS Radio , Premiere Radio Networks , Greater Media, MTV, Amazon, Electronic Arts , and NPR , just to name a few. He’s also spearheaded the annual Jacobs Tech Survey, AQ - Radio's First Comprehensive Study of Air Personalities, his annual...

#099: The BRILLIANCE of Idiots - Guests: FREE BEER & HOT WINGS 03.06.2019

Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN . Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapi...

#098 - Radio's NEXT Game-Changer: Guest: Tom Webster, SVP/Strategy, Edison Research 20.05.2019

Tom Webster  is SVP/Strategy for Edison Research . With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time.  This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the tr...

#097 - KEEP (dot) CALM and EXCEL - Guest: Lori Lewis 06.05.2019

Lori Lewis has been a force of radio for over 25 years. First, on-air ─ with the nationally syndicated " Bubba the Love Sponge " show, then as decorated Program Director in Baltimore. In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications . Next, Jacobs Media tapped L...

#096: STREAMING Consciousness..(literally!) | Guest: Kurt Hanson 29.04.2019

If you’re paying attention to where radio is headed, it’s very likely that you’ve encountered the work of Kurt Hanson . As Publisher and Founding Editor of RAIN ─ Radio And Internet News  and the popular RAIN Summits ─ he is also the founder and CEO of the online streaming service Accuradio.com. If you’re not familiar, his insights, observation and experiences will help you take your media brand t...

#095: Syndication's Next Generation | Guest: Elaina Smith 22.04.2019

  Elaina Smith  has become one of the strongest women performers in radio. While working at  Entertainment Tonight  and  The Insider  in L.A.,  Elaina found her true passion was radio when she got an opportunity to work with San Diego's wildly popular  Dave, Shelly & Chainsaw  morning show. She caught the bug and never looked back. Since then, Elaina has hosted shows in San Diego, Florida and now...

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