Brandfetti

Oh boy. What a year this year has been! In this episode, I share my 5 big lessons and takeaways from the year 2022.  Pssst. I recently started my TikTok account @anitasiek - come join me there! Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

So I've decided we're going to test and play in the world of video marketing in 2023. And we've kickstarted the journey with some planning on this side of the year. In this episode, I dive into what I did recently to batch record 30 videos, why words still matter in the video, how I did the planning of it, and the 3 types of videos I'm going to test especially in the realm of Reels and TikTok. I i...

Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now.  Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie Want more BT...

Left Black Friday planning too late and not a fan of having to participate in discounting your offers? I hear ya. You don't ALWAYS have to discount when it comes to Black Friday. In this podcast episode, I dive into 9 non-traditional ideas you can participate in this year, where you don't have to discount. Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie Want...

When it comes to standing out in today's industry - it's no longer just about features and benefits. Customers today seek more and want more. In this episode, I bring in a personal brand specialist and executive coach Petra Zink to dive into how to build trust and get high-ticket clients, why being the best isn't good enough anymore, how to stand out in a crowded market, and what it actually takes...

One of the biggest pain points I see my audience have is being able to LET GO of writing all the things for their brand. They outsource but end up re-writing everything, or they find as their business grows and other teamies are writing for their brand, it becomes inconsistent. In this episode, I dive into the powerful tools of word banks, what it is, and why. you need it, and how you can create o...

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go! Want to learn how you can uplevel your copy game? Sign up for our 5 e-lessons: wordfetti...

2 weeks before our WYW launch I went on a 1-week solo retreat. Old me would have said I didn't have time but Anita today made this a priority and I firmly believe creating the space for me to reset and recharge before this launch prepared me to truly step into my best self. To face the ups and downs of the launch. In this episode, I share the 5 big lessons I learned from this retreat. For more BTS...

For the last 3 rounds, I have sold out by high touch 1:1 mentorship meets 7-month Fetti Mastermind experience with 1 email. Yep. You read right. Simply 1 email! No launch activity. No fancy sales page (it's on a Google Doc - HA!). Just 1 email. This episode throws down on how I've been able to do this (as in all transparency, there are a few things behind the scenes beyond the 1 email that's contr...

So. We've just wrapped up our 5th launch for Wordfetti Your Words, our signature copy and psyc course and I'll have to say -- this launch was very different, and never have I leaned in MORE the power of being able to write copy at any time. We had our SLOWEST intake for the 1st 2-3 days. However, by doing the 3 things that I share in this episode, I firmly believe we turned our results around, by...

Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game. Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie And for more BTS follow me on @anitasiek and the team at @wordfetti

For our final WYW Case Study this round, I wanted to bring in a WYW Alumni who has been part of the family since the very beginning. Amy Michelle Southall joined me in WYW when it was in BETA, back in early 2020. 2 years on, and 2 bubbas later, Amy STILL refers back to our framework in WYW and is now using our methodology for her NEW brand. In this episode, we dive into: - Joining WYW as Amy was j...

In this episode, I dive into some of the recent questions I've had through DM's, emails, and the live webinars I've run about DIY-ing your website and also about our signature copywriting and psychology program Wordfetti Your Words. From the pros and cons of outsourcing and DIY-ing to why Wordfetti Your Words is different from other copywriting programs out there, I dive into some of the most aske...

Is Wordfetti Your Words for me if I'm a marketer, copywriter, or content strategist? YEP. In fact, we've mentored a LOT of our fellow logophiles in WYW. One of the legends we've had the pleasure of mentoring? Kate is a content strategist and email marketer who specialises in helping service-based biz owners grow their community and build their client base through email. In this episode, we dive in...

In this WYW Case Study episode, I bring in Rachael Bonnetti, ex-EA of C-Suites turned digital course creator and mentor for executive assistants. Rach first joined us in WYW a year ago, and over the last 12 months, in applying our methodology, she has seen some heckin' incredible results including a number of viral posts on LinkedIn. In this episode, we talk about Rach's transition from the corpor...

From 0 website to getting nearly 100 qualified leads within less than a week of website launch. Yep! For this killer episode I am thrilled to bring you one of our incredible success stories from WYW, and introduce you to Sachi, a certified registered nurse anesthetist (CRNA) who joined us in our May 2022 cohort, and graduated launching her website, her podcast, her email list and social media with...

Finding your brand voice isn't just about "what's cool" "cheeky" or "omphing things up". Nope! In this episode, I dive into throwing down what is a brand voice and the difference between voice vs tone of voice (there is a difference!), why it's important you have a brand voice as a brand, and the 3 questions to ask before you uncover your brand voice. Heads up: We are opening doors to our signatur...

So it's no secret that video content has EXPLODED and become more important than ever when it comes to marketing your online business. With that, I bring in fellow IG pal and Reels Queen Alisha Marfatia to give us the 101 on all things Instagram Reels. In this episode, we dive into: where you can start if you're NEW to Reels, how to come up with reel ideas strategically with share, Alisha's behind...

Feel the "ick" when it comes to talking about your offer or "selling"? Then this episode is for you, my friend. In this episode, I dive into WHY we wobble and WHY the "ick" happens, how to create confidence in what we say, what we write, and 3 ways you can navigate around this discomfort of "selling". And pssst! I am only sharing this ONCE. But I am opening doors to my signature copywriting and ps...

Un-finished websites, captions that take 1+ hours to write, and hitting the backspace key like bam ba de bam cause it's just "not sitting right". Sound familiar? In this episode, I share how even copywriters aren't immune to the perfection gremlin, and 3 mindset shifts I adopt to tame the perfection gremlin. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5...

In this sharp-shoot episode, I dive into the BIGGEST mistake I see biz founders make when it comes to writing copy, and a simple shift to make to ensure you're writing words that will have your audience paying attention. Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy les...

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to...

Ready for a cashflow injection in your business now that won't cost you $$$ on ads? You've come to the right place. In this episode, I throw down to you 5 different actions you can take right now to add a cash injection in your business. One of these actions? Can literally take less than 5 minutes! Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll...

Ahhh goal planning. We hear it's important, but with so many blogs, articles and podcasts talking about the importance of goals, this episode shines a spotlight on the angle a lot of people don't talk about -- what the heck do we do when things don't go to plan? To help me with this conversation, I bring in Adam Jelic of MiGoals, where we dive into why it's important to set goals, how to intention...

Putting a poll up on the gram' asking your audience what they want, is not a customer research strategy. If you're readin' this podcast overview right now, chances are you KNOW how important it is to do customer research and understand what your audience truly wants. But you're stuck on what to ask and how to run it. In this episode, I highlight some of the biggest mistakes people are making when...