Brandfetti

It's one of those things everyone says is important… but very few businesses are actually strategic about. In this episode, I sat down with the incredible Jennifer Heuett of Small Wins Company to unpack what it really takes to create a client experience that people remember, the kind that builds trust, retention, and referrals without you needing to constantly chase new leads. We get into the behi...

Low or high ticket offers?! I've done both and in this episode I am going to talk about the pro's and con's with both, what you must master if you want to drive sustainable scale on either, and what YOU need to consider if you're on the fence of deciding.   Psst. Don't forget to follow me on @anitasiek and the team at @wordfetti   This episode is proudly sponsored by Danni Vee, executive neuroscie...

Life update episode! If you've been followin' me on IG, you would have seen that the last 2 weeks has been HUGE. We packed up our dream home here in Brisbane and have left on perhaps the BIGGEST adventure yet, all because of a decision I made 6 months ago.   If you're curious what's going on, then take a listen to this episode.   If you enjoyed this episode, make sure you follow me at @anitasiek a...

What if the real reason you're stuck isn't strategy… but your nervous system? In this epic conversation, I sit down with Danni Vee , a neuroscience performance coach who blends neuroscience and energetics in her work to chat all things around breaking through self-doubt, regulating emotions, and what it means to lead from self-trust. We unpack why so many high performers hit invisible ceilings, es...

I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales. On this episode, I share why this one piece of advice that's everywhere could be hurting you, and exactly what you need to focus on instead (including the 3 things EVERYONE actually needs to hear before they'll buy). Want...

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks.   In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game.   If you're curious and want to try it out yourself, get FETTIBot here . It's $49 a month, cancel anytime!   🎁 FREEBIE ALERT! Want to get 5 e-lessons...

Ever read a piece of content and instantly feel… sold to?   Yeah. Same.   In this episode, I'm diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressured, or pitched at.   Inside this short + punchy episode, I share:   • How to get "surveillance camera specific" with your audience's real-life struggle...

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore.   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

5 years ago, business looked VERY different. I was booked 3 months in advance, busy, back to back meetings and on the exterior things looked great. But I was also miserable inside.   For the first time, I share in this real and raw look behind the scenes on how I actually went from only doing 1:1 work working 60+ hours a week to now working only working 20+ hours a week (and making more) and worki...

Ever have days when you KNOW the importance of "showing up" online but you just have zero motivation or desire to? You freeze, you end up procrastinating and then it gets to 5pm and you're like EH, tomorrow's problem?   If so, this episode is for you. It's a BTS episode, where I am hot seat coaching one of our Wordfetti members. Her Q? I know it's important for me to marketing myself, but I freeze...

If you asked me "ayyyy Anita how can I make more sales this week without spending a cent on ads?", then this episode is exactly what I'd share.   On this ep, I throw down 5 email campaigns that have helped both me and my clients drive sales fast (like… within 24–72 hours fast ).   🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie   👯‍...

In this episode, I got to sit down with the Money Queen Denise Duffield-Thomas (@denisedt) to chat all things money mindset, business boundaries, and how to build a biz that gives you freedom instead of burnout.   We covered a lot from the truth about pricing (and why most of us are undercharging), to the sneaky ways we end up designing businesses that feel like jail cells, even when they "look" s...

I donno about you, but I've been feeling so MEH about what I've reading online right now. With AI tools like ChatGPT, Gemini and Claude making it easier than ever to churn out content, the scroll has started to feel like a whole lotta blerh.   So how does one stand out in the sea of AI same same ness? In this episode I am sharing with you: • What I'm focusing on instead to stand out • Why "how-to"...

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.   We dive into: Why your messaging is your ultimate competitive advantage (and why copy comes after messaging) The "Why This, Why Now, Why You" framework that will change the way you sell How to make AI yo...

It's time y'all. My annual content and marketing predictions for 2026. What's in? What's out? And what are the key things YOU should be focusing on this year to stay one step ahead of the game?   I dive into it in the episode.   FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here →  https://wordfettigroup.com/freebie   Come hang with me on the 'gram: @anitasiek And foll...

Know you've been playin' it SAFE and SMALL this year? Oh boy, this episode is for you. You're gonna wanna press play on this eppy immediately.   In this episode, I sat down with Confidence Coach, Erika Cramer (aka @thequeenofconfidence), for a deep, hilarious, and hella raw convo on confidence, courage, and showing up even when you're covered in proverbial (and sometimes literal ) poo   We dive in...

Tis the season of END OF YEAR REFLECTIONS, and in today's episode, I'm going to be sharin' with you my EXACT ritual each year, so that you can swipe it and do a "review and preview" exercise for 2025 and 2026 too.   In this episode I dive into: ✅ My 2-part "Review + Preview" ritual I've used for the last 8 years ✅ The 7 deep-dive journaling questions I'm reflecting on this year ✅ The future sel...

Wanna know how me (and my team) are saving 60+ hours a month right now?   In this episode, I spill the 3 BIG ways we're using AI at Wordfetti HQ to streamline content, simplify systems, and save a heckin' lotta time without sacrificing creativity or quality.   In this episode I share: The one app I use to brain-dump ideas on the go (even while nap-trapped) How I've trained custom GPTs to help my t...

HOLLLLLY SMOKES. Hold my cuppppp. I am back.  After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all. In this episode I share: Why I took a 6-month break from the pod (and why I didn't feel guilty about it) The hard truth about creating content from pressure vs. pleasure How I've redefined "creating content" and doing business in this new era (hi m...

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and...

You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.   (if you want to take this one step further and learn HOW you can writ...

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.   Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it's not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful que...

In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from "I hate selling myself" to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW.   Inside this episode, we chat: • How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks...

There's a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like "freedom" or "more time back."   They're not saying it out loud, but before they hit "Buy Now," your audience is silently running your offer through a filter of 3 critical questions.   In this episode, we unpack exactly what those questions are—and ho...

Let's be real—your audience is scrollin' faster than ever , and AI-generated content is everywhere . So how the heck do you stand out and actually stop the scroll with your words?   In this exclusive sneak peek into my private podcast series Write to Win , I'm pulling back the curtain on: What it really takes to grab attention in this AI-saturated era The 3R's every piece of high-converting copy n...