Brandfetti

One of the things I often say? Writing killer copy is part art and part science. In this special rebroadcast interview, where I was interviewed by Laura (of Lala Social), I dive into how psychology and copy meet, why communication is the most powerful skill you can learn as a biz owner, how to cure writer's block (yep! I ain't immune), and the biggest copywriting mistake you need to avoid. Pssst....

Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing. In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it com...

How do you approach the tricky conversation around "ah, you're too expensive"?! In this rebroadcast episode, I share with you some methods and strategies as to how to best approach this conversation (if a customer or client is asking for a discount), and also why you should never "price" based on what *you* think it the right price (more on that in the episode). Pssst. Wanna get your paws on 5 e c...

Ever had those moments where the words "YES" come outta your mouth, but you really mean "no"? Offft. In this episode, I invite clinical psychologist, Dr. Rebecca Ray, back onto the Brandfetti podcast (her last episode remains to be one of the hottest episodes on Brandfetti!) to chat all about the importance of setting boundaries (in our business, and in our personal life), how to respectfully ask...

"This caption sucks! It didn't get any likes at all." -- sound familiar? What if I told you that measuring the success of Instagram purely based on likes is perhaps one of the biggest mistakes you can make when it comes to looking at the data and analytics of the gram'? In this episode, I dive into why I don't measure the success of our gram' based on likes and what measure it on instead. **We jus...

Instagram at the moment is launchin' new updates left right and centre. If you're feelin' a little BLAH and MEH over Instagram you're not alone. In this episode, I share what I'm predicting for this platform, how we're personally navigating around the updates and changes, and how we're having a heap of fun while embracing it all. Hey before you go! Grab your free 5 days 10-minute e copy lessons he...

So you wanna be featured on a podcast, on a publication or perhaps you want to pitch for collaboration but hazard cone, you have no idea where to start, and what the heck to say. Fear not! In this episode, I bring in PR guru Odette Barry, where we speak about everything from how you write a killer pitch, and how you identify the right story to pitch to how you navigate around the mindset blocks th...

It's no secret that the digital course arena has changed a lot in the last 2-3 years! In this episode, I share with you the 6 lessons I learned from our most recent course launch for our signature psychology and copywriting program: Wordfetti your Words. Hey before you go! Grab your free 5 days 10-minute e copy lessons here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and t...

One of the biggest pain points our audience have?! Content planning. DUH DUH DUH. It's one of the those things you know you gotta do but it always gets slithered down the to do list. In this episode I share with you how I am able to content plan in 25 minutes. Want me to share with you our exact system and take you through it step by step? Make sure you're on our email list cause we will be releas...

And I'm back! From my 2 months impromptu break. This episode is timely because I personally didn't plan for a 2-month break from Brandfetti but getting facepalmed with a bitta sickness meant things didn't go to plan. So in this episode?! I'm sharing with YOU, what I do, when things, in fact, do not want to plan. Pssst. Wanna get your paws on 5 e-copy lessons in your inbox? Get it here: www.wordfet...

In this juicy episode, I bring in Dietitian turned Online Marketing Strategist, and one of my WYW Alumni students Rachel Hawkins on to the podcast. We talk openly and rawly about her journey from Dietitian to Online Marketing, the unique challenges professionals (e.g. health professionals, to lawyers) face when it comes to marketing their business, the opportunity right now for businesses especial...

Y'all know I always harp on about the importance of knowing the psychology of your audience. And whilst it's sneaky and fun to get inside someone's brain, in this episode I thought I'd share with you 3 unexpected ways that understanding psychology? Can help you stand out and create a dent in your industry and convert more. WOO HOO the day is finally here!!! *Doors to Wordfetti Your Words, our sign...

In this episode, I'm excited to bring on another one of our incredible WYW Alumni, Anna Papaioannou is an Anxiety Coach, Breathwork Magician, and Qualified Counsellor. In this episode, we dove into how Anna differentiated herself amongst others in her space, how she paved her own path, how she navigated around the wobble of "being professional" and being "real and authentic" and how now, she is ab...

So. You've got the traffic and the eyeballs. What's next? In this episode I dive into the 1 question you MUST answer in order to turn your traffic into sales, and your lurkers into buyers. PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into: - 5 must-avoid copywriting mistakes that could...

Here's the thing. Where it comes to OMPH-ing up visibility? Visual, a lot of the time is what will grab attention and have you stopping the scroll. Pair that with powerful language? And that drives it home by grabbing attention, creating connection, and inviting sales. In this episode I bring in WYW Alumni Kelly, to share how the two collide, why she joined WYW despite being a brand designer and s...

Feel like you're *not a good writer*? This episode is for you. This is perhaps one of the biggest questions I'm asked: where the heck should I begin when it comes to copy, if I'm not a good writer, Anita? In this episode, I share with you where you should start. To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and...

Want to know what makes a brand stand out? Y'all gonna wanna listen to this episode. I took the time to really think about what the brands that create a DENT in their respective industries seem to have in common, and I identified 5 core characteristics that I throw down in today's episode. To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a...

Welcome to the 1st episode of our Visibility Series. An entire month dedicated to helping you UPLEVEL your visibility (and as a result? SALES) WOOP. If you're someone who has a lot of 50% completed things in your backlog because you've lost excitement for it and you feel it's either "not perfect yet!" then this episode is FOR YOU my friend. In this conversation, I share with you 3 reasons why "mak...

Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year goals for 2020 or an office doggo. Follow...

The best advice I can give to a budding business owner? It DOESN'T have to cost you the world. Like for me, with my brand Wordfetti? I started with a $250 DIYd website and did no FB ads for the first year. You know what I did instead? I focused on what matters - my clients, and the kind of service I could offer them. So that's why, in this episode, we're going to do a little myth-busting around wh...

What does it ACTUALLY take to build a solid business foundation for growth?! In this episode, I bring in my pal Kaylene Langford of Startup Creative for a conversation. As a business coach herself, she has seen and has helped a myriad of businesses, which means she knows a thing or two as to what the core ingredients are to building a great business. And in this episode, she shares with us the 7 i...

This is perhaps one of the biggest copy mistakes I see businesses make when it comes to content, copywriting, and marketing. Take a minute to listen to this episode to see if this is something you're doing and what you should be focusing on instead! Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks For more BTS follow me...

In this episode, I debunk some of the biggest misconceptions and myths that surround the idea of "finding your brand voice". What is a brand voice and what is it not? And how can you start to identify what your brand voice is? Hey! Want 7 copy hacks to boost your conversions? Get it here: www.wordfettigroup.com/copyhacks For more BTS follow me on @anitasiek and the team at @wordfetti

5 min sure-fire copy tip coming right up in this episode. This one? Is all about cutting the unnecessary words to make your sentences stronger and carry more weight. Like these tips? Then you might also like some more. Sign up to our 7 copy hacks to boost conversions here where everyday over 7 days I drop into your inbox with 7 more copy tips to uplevel your conversions: www.wordfettigroup.com/cop...

In this episode, I give you a peek BTS of our latest monthly QA teaching sesh inside Captionfetti, our go-to caption community. In this 25-minute bite-sized teaching sesh, I throw down 3 ways you can BOOST UP your engagement on Instagram, how to let your customers know that there are "delivery delays" on Instagram - and how to do it in a way that is gracious yet transparent, when to repurpose post...